News Archives

Access Granted: The Rise of WebAR

App-less augmented reality may be an inevitability. But with WebAR comes both new opportunities and new challenges.

What The Top iStock Searches Of 2020 Can Mean For Small Businesses

While every part of the business community has been affected by ever-changing regulations, closing and re-openings, as well as health and safety guidelines, impacts to the small business community have been significant.

Connecting A Brand’s Agency Roster

Working as part of an agency roster is tough at times, but it can equally be exciting. At Dog, we’ve had over 20 years of practicing how to navigate and get the best out of cross-agency partnerships and learned a lot along the way.

A Transformational Moment in Digital Advertising

In advertising we’re having our Fujiwhara moment, where the privacy wave is intermingling with the targeted advertising ecosystem, creating a confusing picture for the advertiser.

Purpose On The Rise

Not much is guaranteed in a post-Covid world, but we’ll tell you one thing: Gen Z wants action.

To Understand Good Brand Strategy, Look To The Stock Market

Investing in stocks, I recently found out, is hard. The silver lining to my failed day trading career is that I realized there are some striking overlaps between investing and brand strategy.

The European Super League – More Than Just An Own Goal. A Marketing Strategy Disaster.

It’s not often a news story unites so many diverse figures and groups across society. But from Boris Johnson, Jeremy Corbyn and Prince William to football pundits, ex-players, current managers and rival football fans across the land, the world spoke up together this week against the newly proposed European Super League. And the answer was categorically, no.

No Consent Doesn’t Mean No Conversion

Marketers and publishers are burning the midnight oil to figure out how to keep their revenue from pancaking as we move into the post-cookie/IDFA reality, especially after Google’s recent unsurprising “bombshell.”

What Will Creating A Company’s Culture Mean in 2021?

Nurturing and sustaining culture and its values are important for any leadership team, but 2021 will be a uniquely critical time to support employees, as the definition of “company culture” continues to shift.

Transforming Organizations for the Modern Day Ad Exec

From the Mad Men era to the creative zeitgeist of today, the ad industry has experienced quite the transformation. The industry as a whole, the work it produces, and its clients are frequently studied and discussed.

Lessons from President Biden: The Ultimate Legacy Brand

Athletes, musicians, influencers, even business people of different stripes have curated their images in such ways that their successes can be viewed through the lens of successful marketing.

7 Video Marketing Stats Every Marketer Needs to Know in 2021

In this piece, we’ll take a look at some of the latest statistics on video marketing for 2021. By the end, you’ll hopefully see all that video can do for your business.

How Brands Can Show That They Understand Their Target Audience

It’s a crucial part of operating any business that you understand your target audience. They’re the people that will keep coming back, offering avenues for free promotion and reassurance your products and services are appealing.

The Battle for Data is Over. Everyone Wins with Zero-Party Data (ZPD)

Consumer data is the latest battleground for companies to win dominance over their competition. They are clamoring to build honeypots of data that can be leveraged for their own benefit and purposes.

To Work, Health Passports Need Highly Coordinated Verification and Authentication

McKinsey estimates that in the US, the pandemic is likely to be influential in our lives until at least Q3 or Q4 2021, which means we have at least 6 months where our proof of health matters significantly to our ability to move freely.

A Deliberate Oversimplification of Audience Targeting without Cookies

Paradigm shifts are hard. When you’re used to doing something a certain way, realizing that you can do it in a completely different way (and get similar results) is really hard to grasp.

How Embracing Social Listening Can Optimize the Customer Experience

The events of last year forced many retail companies to reevaluate their messaging, planned social content, and even the diversity of their boardrooms.

An Evolving View on Context Will Shape the Data Markets of the Future

Modern advertising is a data-driven practice. So as new regulations and browser policies take hold, many fear a coming data crunch.

No “Off Season” for Political Out of Home Ads

When President Joe Biden visited Pittsburgh to pitch his infrastructure bill, environmentalists urged him to “Go Big” on Covid recovery. Their media platform: billboards.

Ad Pod And Its Friends: Delivering The Best CTV Ad Experiences

Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication.

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