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Lessons From Across the Atlantic: What Europe Can Learn From US TV Advertising

From theme parks to fast food outlets or reality TV shows – there’s a long history of ideas succeeding in the US before they find their way across the pond to European shores.

Facebook’s Winter of Discontent

Though Facebook and Apple have been taking jabs at each other for years, the past two years seems to have been an acceleration toward an unavoidable crash. One that the industry has been nervously watching.

Data as a Disruptor: How to Effectively Advertise When Third-Party Cookies Crumble

Data: something digital marketers cling to and that’s universally relied on to make decisions. A silver lining of 2020 is that access to data has allowed marketers to make quick and informed decisions with each twist and turn.

Ageism in Media Buying: The $4 Trillion Missed Opportunity

Within the advertising world, there is an inherent stigma associated with targeting older consumers. Too often marketers believe their next job lies in reaching young, hip consumers rather than focusing on the customers that are going to translate to the most sales today.

2021 is Actually 2030: We Are In Our Digital Future

If I was to predict 2030, I would have predicted that machines would be helping us make some of the most important decisions of our lives, what to buy, where to go, who to meet, and more.

Super Bowl Can Drive Performance: These Brands Made the Most of their Budgets This Year

The Super Bowl can be a huge performance-driver, which begs the question why would anyone invest the big marketing spend if it’s not going to go all the way to the end zone?

Why Marketers Must Remain Flexible in Their Measurement Techniques Within the New Normal

To effectively validate and enhance ROI, marketers must assess real actions rather than relying purely on basic metrics, such as click-through rates (CTRs). Achieving this will mean ensuring analysis produces robust and reliable insight by standardization, holistic and adding agility to their measurement approach.

Repairing Consumer Trust is the Only Way Forward

Strong relationships are built on trust. That’s true between your friends, it’s true between your neighbors, and it’s true in your businesses. It’s also true when we talk about the relationship between buyer and seller, who often come together as strangers.

The Big Game is Just the Beginning: The Rise of FAST Streaming Advertising

About a year ago, the world was forced indoors: feeling scared, confused, and downright anxious, the abundance of streaming services available for download provided a sort of escapism to a fraught America.

The Return to New Normal for eCommerce

It’s no surprise that last year we saw a spike in pandemic-related products, such as hand sanitizer and face masks, with the majority of top 10 product searches being related to these protective items and panic buying peaking in July of 2020.

Super Bowl LV Is a Reminder Not to Fumble Your Next Big Marketing Campaign

While the nation battles COVID-19, and vaccination rollouts seemingly remain disjointed and chaotic, it is likely that more eyes than ever will be watching the Super Bowl from their homes this year.

Aligning Subscriptions and Advertising in a World Driven by First-Party Data

The publishing industry is undergoing yet another period of dramatic upheaval as new policy shifts among the tech giants further limit the ability of publishers to target ads using third-party data or identifiers.

Nostalgic Viewing Becomes the ‘New Normal’ for TV Viewers

Whether it is setting aside lunchtime breaks from work to watch a critical news update or gathering around a favourite series for light relief, watching TV has become a bigger ‘household activity’ than ever before.

2020: The Great Accelerator of Trends

Times of crisis lead to spikes in innovation and enterprise. And times of global crisis lead to global changes.

Are You Super Bowl Ready?

The Super Bowl is the single biggest entertainment event in the United States, and has always been a cornerstone strategy for brands to reach a massive audience in a brand-safe environment (wardrobe malfunctions notwithstanding).

The Eyes Have It

Scholars say the unblinking eyes of the Gatsby billboard observed the morality of the Roaring Twenties, perhaps a vigil of the Almighty. The omnipresent billboard also symbolized something more earthly: our deep cultural connection with out of home advertising.

4 Concerns For Advertising As Online Shopping Becomes More Mainstream

Ever been able to recite a YouTube pre-roll ad or found yourself annoyed at a poorly timed pop-up? Then you know how powerful a presence advertising is across our digital experience.

Why Your 2021 Brand and Product Strategy Should Include Concept Testing

Concept testing, whether it’s for early ideas or for alpha and beta testing of new products and devices, can help companies avoid expensive failures and maximize new revenue streams.

How SEM Produces Incremental Revenue for B2B Marketers

The B2B customer journey is a long and complex one. Often a conversion is preceded by emails, catalog views, searches and site visits, before the first phone call or meeting.

Super Bowl LV: Why ‘Fame-Building’ Events Should No Longer Be a Part of a Brand’s Game Plan

Last year’s Super Bowl was the least-watched in a decade. In fact, Super Bowl audiences have been shrinking every season since 2015. And this year, the shadow of COVID-19 looms large. Social distancing necessitates a low-key stadium audience and means there will be far fewer viewing parties watching the game.

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