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Inspiring The Next Generation Of Digital Practitioners With BIMA’s Digital Day
Amanda Follit knows the effect of hearing the wrong words at the wrong time: “Many moons ago, I was put off anything to do with computers by just one teacher, and that changed the path I took for a while,” she recalls.
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How IDFA Being Targeted Will Affect Ad Tech
Apple’s Identifier for Advertisers (IDFA) is under fire as two new complaints have been filed from the European privacy campaign. The company’s setting of the IDFA breaches regional privacy laws on digital tracking because iOS users are not asked for their consent for the identifier’s initial storage.
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Tracking Customer Journeys Is Vital for Improving Customer Experience and Brand
Getting customers for your brand’s products or services can be tough and staying in your target audience’s mind can be an even bigger challenge. However, the rewards are greater as well. Brands want to be the first business they think of when they’re looking for a product or service.
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Finding and Hiring Talent in a Remote Work Climate
Technology is transforming the creative space. Wripple is the first agency services platform that lets you find expert, on-demand teams. We interviewed Co-Founder Ray Samuels for more insight into the mission to make it easier to find and hire talent and what this means for space in 2021.
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Why Brands Need To Be Agents of Positive Impact in 2021
The word “unprecedented” has been used a lot to describe 2020. Only a few weeks into 2021 and it’s seeping into the new year as well. Yet, we’ve learned over the last several months that as people we are resilient and determined to find hope and optimism through it all.
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Marketing Calendars: How To Make Your Predictions Become A Reality
2021 marketing predictions are two a penny. As an alternative, I suggest you create a calendar for what you want to achieve, then do it.
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The Key to Unlocking Hidden Treasures in your CRM
Customer relationship management systems (CRMs) are great for collecting and organizing data. But, what are we doing with all this data?
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3 Marketing Concepts Sales Should Apply in 2021
2021 is a new landscape for sales and marketing, and each team has a lot to learn from the other.
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Is 2021 the Year Aliens Finally Bring Elvis Back to Us?
Our insatiable desire for instant gratification is now being met more often than not. So what does that mean for 2021?
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In 2021 Approach SPO With Collaboration In Mind
In its truest form, SPO was designed to bring advertisers and publishers closer together, remove the noise, and pull back the curtain that historically formed between the two.
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Advertising in 2021: Seizing the Moment in OTT
Our industry has changed and the seemingly separate worlds of digital and linear TV are colliding. As this convergence continues to become more commonplace and the viewing experience preferred by consumers rapidly evolves, the benefits of services have become impossible for traditional broadcasters to ignore.
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In Pursuit of Personal Bias: Pushing Past the Surface to Understand How People Think and Act
We are taking a stance on issues like never before. But what is really driving our actions? The answer isn’t always clear. Understanding hidden, personal biases and how they motivate people has been at the root of marketing and advertising for decades.
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Enhance Brand Awareness To Unlock Growth In 2021
Brand awareness has been at the forefront of priorities for digital marketing managers the last couple of years and has become even more important amidst obvious market changes. So what exactly does it take to achieve this?
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The Rise of the Spectator
As we approach 2021 with little confidence in things returning to normal any time soon, is it time for brands to help add some much-needed friction back into people’s lives?
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5 Reasons New Business Pitching Will Stay Remote In 2021
2020 was a year of challenges, but also, a year of learnings… sometimes the hard way. Suddenly, everything in our agencies changed, and we had to learn how to communicate, brainstorm, chat, present, produce… everything we used to do, but we had to learn how to do in a completely different way, and from a distance—remotely.
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Now For The Good News – Why 2021 Can Be Better For Business
Right now the economy is pretty much shattered, the weather is appalling and we’re all high-security imprisoned in our homes. What’s to look forward to?
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A How To Guide To Sustainability in Experiential
Below is a ‘how-to guide’ of practical tips to reduce experiential’s environmental impact. Whether you decide to implement them all or begin with just a few, every step taken is a valuable one.
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What Brands Need To Know About Their Audience Post-COVID
Shifts in the environment have naturally created shifts in our psychology and behaviour, and it’s made the common phrase “‘you want what you can’t have” seem ever more poignant.
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Publishers Are Taking a Bite of the $161 Billion Local Ad Market
Google and Facebook may have prioritized advertising tools for small businesses, but there’s no reason why other publishers can’t prove their worth to this vast set of buyers.
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With the Amazon Tsunami Upon Us, Marketers Must Develop Tools to Ride the Wave
E-commerce took on even greater importance in 2020, so why are advertisers still focused on Facebook and Google?
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