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2026 Predictions: CTV and Adtech’s New Era of Performance Partnerships
The infrastructure for performance-driven programmatic is already here. The question for 2026 isn’t whether performance partnerships will redefine the ecosystem; it’s who will lead the shift and who will be left behind.
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From Conversational Commerce to AI Slop Fatigue: The Top Media Trends to Watch in 2026
The consolidation theme is about finding trusted vendors with the expertise to build lasting, cost-efficient solutions that withstand scrutiny and deliver results in the current media outlook.
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What Does 2026 Hold for Marketing, Creativity and AI?
The best experiences don’t need to explain the technology behind them. They’ll reflect confidence, clarity and care in how they were made.
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Why It’s Time for Advertisers to Tune in to Audio
Audio is everywhere, yet too many advertisers are still treating it as background noise. That’s a missed opportunity.
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The Next Wave of Privacy Risk Is Already Here: In-App and CTV
The question is not whether privacy controls will drift in a dynamic, AI-accelerated environment. They will.
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How AI Is Rewriting the Brand–Consumer Relationship with Domenic Venuto, Horizon Media
In this episode of AI: Machine-Made Marketing, we’re joined by Domenic Venuto, EVP and Chief Data & Product Officer at Horizon Media, the world’s largest independent media agency.
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Why CMOs Will Need to Think Like Anthropologists in 2026
The successful CMO of 2026 treats culture as a field study. They understand customers as people navigating identity, community, and meaning.
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Why the Extended Shopping Season Creates an Opportunity for Brands to Double Down on and Reflect Culture When Speaking to Latine Communities
Brands that show up authentically during this full window—supporting all of the active behaviors just listed out—can earn something more durable than seasonal sales from Latine consumers: trust, loyalty, and long-term relevance.
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Looking Back to Go Forward – How Measurement Can Fuel Prediction
Sean Adams, chief marketing officer, Brand Metrics, believes we can predict future ad outcomes using the unprecedented power of consistent measurement data
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Festival Season Starts Now, and Culture Won’t Wait for Slow Brands
Festival season isn’t a date in the diary. It’s a mindset. And it starts long before the fields fill up.
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Lean Into the Delusion: Bita Jedo on Culture, Creators, and Building a Career Without a Rulebook
We sit down with Bita Jedo, Future is Female Award winner and Forbes 30 Under 30 honoree, to unpack a career that’s moved at breakneck speed across PR, influencer marketing, tech platforms, and cultural brand partnerships—all before 30.
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Why Live Works: Measuring Emotion, Experience, and Brand Impact
Live events are emotional by nature—but how do you actually measure their impact? Today on Modern Marketing and Measurement, I’m talking with Ollie Blake, VP of Strategy at AEG Global Partnerships International about the data behind live entertainment partnerships.
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Do You Know These Tree Mascots?
What comes to mind when you think of nature’s greatest mascots? Odds are pretty good you’ll refer to animals like Smokey Bear and Woodsy Owl.
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AI. The Elephant in the Room. And Your Pocket
Steve Stretton, Executive Creative Director for global marketing activation partner, HH Global, explores shifting attitudes towards AI and a new opportunity for brands that need to promote AI capabilities
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The Next CTV Battleground: Outcomes
Pinterest saw these forces clearly. Others will follow. The main question now: Who will adapt quickly enough to lead in the Outcomes Era?
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Four Forces Reshaping Digital Marketing in 2026
If 2025 was a year of change in the marketing world, 2026 will be even more transformative. We can anticipate significant leaps in AI, which will extend to creative decision-making, media targeting, and influencer marketing.
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Why Branding Still Needs a Human Touch in 2026
To explore where AI enhances branding and where it risks homogenising it, leaders have shared their perspectives on why brand identity still needs a human core.
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Challenges and Opportunities for Business in 2026
In this collection of perspectives from agency and consultancy leaders, a clear throughline emerges: the businesses that win in 2026 will be those that use technology to amplify — not replace — human insight, creativity and leadership.
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Gina Grillo, President & CEO, Advertising Club of New York
Join Katie as she talks with Gina Grillo, President & CEO, Advertising Club of New York about the rapidly changing ad industry.
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The Longest Table’s Maryam Banikarim On Breaking Bread to Rebuild Trust
Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal level.
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