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CES 2026 Confirmed It: Gen Z Doesn’t Care How Smart Your AI Is

CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.

The Next Leap in Open Web Advertising Will Fall Flat Without Interoperability

In the here and now, the challenges and opportunities around interoperability will continue to shape open web advertising’s supply chain and the priorities of those who operate within it.

PepsiCo’s Stephen Kehoe On Building Trust Amid Global Turbulence

Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins from the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility.

The Data Behind Belonging: What Leaders Get Wrong About Culture — with Carissa Romero, Co-Founder of Paradigm

In this episode, Ren Akinci sits down with Carissa Romero, Ph.D., co-founder of Paradigm, for a conversation about what actually changes behavior at work and what quietly undermines it.

How AI Search Is Upending E-commerce Discovery

AI search isn’t killing marketing fundamentals. It’s exposing how fragile our assumptions about measurement have become.

From Verification to Growth: How AI Is Redefining Media Quality and Performance with Anna Forbes, RVP Northern Europe, DoubleVerify

In this episode, we’re joined by Anna Forbes, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out.

Michele Ghee Joins PlayersTV as President Through Expectant Media Acquisition

Athlete – and fan-owned media distribution and entertainment network adds media veteran Ghee (CNN, BET, EBONY, ESSENCE) through the acquisition of her experiential, content, and distribution agency. DALLAS – January 20, 2026 – PlayersTV, the first media distribution company owned by athletes and their fans, today announced the acquisition of Expectant Media, a women-owned experiential, content, and distribution agency founded…

2026 Is the Year of a Strategy Reset in Luxury Fashion

In 2026, the luxury sector is poised to regain its sparkle, but only for the brands willing to rethink the fundamentals.

Turning Data Into Deals: Smarter Marketing for Sales-Driven Industries

The future belongs to businesses that combine data intelligence with brand-led creativity. When used well, data amplifies both trust and targeting, without bogging teams down in shallow click metrics.

Human Truth in the Age of AI: Inside GWI’s Approach to Modern Marketing

Misha shares how GWI is helping teams move faster with AI—without losing trust, transparency, or the human truth behind the data.

How Agentic Buying Will Rewrite the Agency Business

Agentic buying won’t change agency economics because it’s innovative. It will change them because, built on better data and tighter publisher connections, it delivers outcomes the old stack simply can’t.

Q5: The Hidden Season Where Loyalty Is Actually Won

Q5 offers an opportunity to move beyond one-size-fits-all discounting. Instead of rewarding everyone simultaneously, brands can reward those who truly deserve it, for the work they do to better our communities.

The Power of the Pair — How Lisa Nichols and Gary Fawcett Built a 30-Year Creative Partnership at TBWA\MCR

In this episode of Agency Alchemy, we sit down with Lisa Nichols and Gary Fawcett, joint ECDs at TBWAMCR, to unpack nearly three decades of working side-by-side as a creative team.

Dos Equis’ The Most Interesting Man in the World is Back

Dos Equis announced on January 16, 2026, their iconic spokescharacter known as “The Most Interesting Man in the World” is back to encourage and inspire the next generation to “Stay Thirsty.”

From Viral to IRL: How Jack Goldburg Is Turning Food, Sports & Culture into Scalable Experiences

Jack Goldburg breaks down how food, sports, and culture are converging to redefine live experiences and brand engagement.

Why Shoppers Don’t Mind Seeing 25 Ads on an Amazon Page

In a world where attention is ever scarcer and AI is reshaping discovery, trust is the key.

Small Business Marketing Predictions for 2026

2026 won’t reward businesses that simply do more—it will reward those that focus on what matters most.

ACR, Home Screens, and the Future of CTV with Mike Brooks

Mike Brooks, a veteran of connected television and digital advertising, explores how television is evolving into a measurable, performance-driven platform.

Hedging AI: Four Strategies in Case the AI Boom Goes Bust

The most critical step in prepping for an AI bubble is recognizing what the bubble is: neither a certainty nor a fantasy, but a nontrivial risk.

The Future of Digital Advertising: No-Code Creation, Smart Automation, and Deeper Analytics by 2026

Playable ads will enrich the user experience, spurred on by no-code tools that incorporate more marketing expertise into the creation process. Automated media buying and targeting will expedite decision-making and redefine media roles.

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