News Archives

Pharma Marketing Hasn’t Caught up to Digital yet — and Pretending It Has Is Holding It Back

This is what it would look like for pharma marketing to truly catch up to the rest of digital, not in theory, but in practice.

How Go-to Brands Translate Customer Connection Into Measurable Business Value

These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.

The AI-Native Startup: Why Your Next $10M Round Won’t Triple Your Headcount

The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.

Why Mid-Tier Creators Are the Industry’s Next Big Growth Opportunity

Creators with meaningful audience relationships demonstrate that influence isn’t about size, it’s about impact

Why Businesses Must Ditch Short-Term Sustainability Thinking – and How Events Show the Way

The green economy isn’t just a movement. It’s a structural shift in the market. The first wave of sustainability may have faded, but a second is already emerging.

The Olympics Move Fully Into the Programmatic Era

The Olympics no longer signal the future of programmatic. They reinforce its role at the center of premium media.

AI-First by Design: How Tomas Forsbäck and Readpeak Are Rebuilding Programmatic for the Open Web

In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all.

Devex’s Raj Kumar On the Trust Test Facing Global Development

Raj Kumar joins Justin Blake for a recap of their time at the World Economic Forum Annual Meeting in Davos.

6 Predictions for 2026—And Only One Involves AI Hype

The bottom line? 2026 looks like a year of maturation. The shiny-object syndrome is fading, replaced by a focus on what actually works.

Welcome to the New Frontier: Where Retailers are Media Networks and Media Networks are Retailers

Retailers and media buyers want to influence the same moments, but still operate on different datasets, measurement models and incentives. The technology already exists to unify them.

Get To Know the Delicious Jet-Puffed Marshmallow Mascots

Advertising’s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.

CTV Grows Up: How Roku Is Powering the Full-Funnel Future of TV

Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine.

The GLP-1 Era Invites Brands to Show Up as Caregivers

Brand leaders, you’re in the care business now, whether or not “health” is on your label. That means you need to play a more supportive role in people’s lives.

How CMOs Get Super Bowl Measurement Wrong

With game day just around the corner, now’s the time to pressure-test whether your measurement setup reflects how marketing actually works: in spikes of attention, shifts in timing, and campaign effects that ripple across channels.

Ellis Verdi on Why Great Creative Hasn’t Changed — and Why “Silly” Is the Enemy

Ellis Verdi, co-founder of DeVito/Verdi, unpacks nearly 40 years of independent agency leadership, creative conviction, and cultural impact.

From Mobile to the Living Room: How YouTube Is Rewriting the Viewer Journey for Every Generation

Continuous, in-context research keeps advertisers close to audiences as viewing habits change, helping them stay a step ahead of what people will watch, share, and buy next.

‘Career Ladder’s’ Max Klymenko on Trust, Careers and Creators

Max Klymenko, Creator of “Career Ladder,” joins Edelman Trust Institute Executive Director Justin Blake at the World Economic Forum in Davos to discuss how trust is formed in the creator economy.

How Brands Can Shape the Platforms That Shape Them

Brands that build assets with these models in mind, and supply them with consistent, well-defined signals, are more likely to appear accurately and consistently as AI-first experiences expand.

2026 Will Be a Year of Proving What Works in CTV

In 2026, we’ll separate the marketers chasing efficiency from the ones building effectiveness. The difference will come down to who can prove it.

Layana Aguilar, Founder, Fashion Squad

Layana Aguilar discusses her incredible life journey, her time on Project Runway, designing a ball gown for a Disney Latina princess, travel, fashion and staying inspired.

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