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From Noise to Signal: How Leif Welch Tuned JamLoop for CTV Performance
Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship.
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Messaging that Moves: Using Data and Cognitive Science to Inspire Civic Action
This fusion of data, cognitive science, and personalization gives political campaigns the power to transform passive audiences into active participants.
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Why Building Ethical AI Starts With Paying Artists Properly
AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.
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Your Holiday Season Sales Depend On Experience Optimization
Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.
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Christa Pitts and Chanda Bell, Co-Founders and Co-CEO’s, The Lumistella Company
Christa Pitts and Chanda Bell, Co-Founders and Co-CEO’s, The Lumistella Company, talk about the creation of The Elf on the Shelf.
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Meet Dr. Squatch’s Brand Mascot
We were lucky enough to chat with John Ludeke, SVP of Global Marketing at Dr. Squatch, who explains the surprising reason why their mascot is a sasquatch, the one question fans can’t stop asking him, and where we might see the mascot land next in 2026.
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GEO: Reshaping Digital Visibility
SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.
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Taking Identity Back Home: Why CTV Needs IP-Based Identity
As marketers shift more budget into connected TV (CTV), identity continues to be the biggest success hurdle for the channel.
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Transparency, AI and the Shift to Curation – an Ad Network’s to-Do List in Wild Times
David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice
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Q&A with Andy Marrs, Global Client Partner, Vidmob
As pressure mounts for marketers to prove what truly moves the needle, a new frontier is emerging inside Marketing Mix Models: creative effectiveness.
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Who Will Win the User? The High-Stakes Battle for the AI Interface and Its Impact on Retail Media
The future of retail media hinges on a single question: Who wins the user?
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Why Agentic AI is the Next Customer Experience ROI Breakthrough
Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.
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Stewart “Brittlestar” Reynolds on Trust, Humor, and Staying Relevant
Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention.
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Rethinking Marketing Effectiveness: Multi-Modal Measurement Turns Marketers Into Detectives
The year 2025 has brought back onto the agenda the legacy systems of measurement and decreasing usefulness under the weight of accelerating signal loss.
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Retailers Are Moving Into AI Search. Publishers and Creators Can’t Afford to Sit Out
Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.
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Win $10,000 Worth of Media in OUTFRONT’s Holiday Sweepstakes
We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
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Why Voice Commands are Giving CTV its Wonka Moment
CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.
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Marketing Leaders Don’t Believe They Can Attribute ROI to Their Tech Stack. They’re Wrong.
A well-designed martech stack leads to better personalization, drives more sales at velocity, and gives clear oversight into the specific actions that move the business.
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Nicole Parlapiano on the Art and Science of Tubi’s Creativity
In this episode of The Sonic Truth, host Scott Simonelli sits down with Nicole Parlapiano, Chief Marketing Officer of Tubi, for a deep dive into the rapidly shifting world of connected television (CTV).
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Europe’s Independent Ad Tech Advantage: Transparency, Identity, and What’s Next
In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a more privacy-first approach.
