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Why CMOs Will Need to Think Like Anthropologists in 2026
The successful CMO of 2026 treats culture as a field study. They understand customers as people navigating identity, community, and meaning.
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Why the Extended Shopping Season Creates an Opportunity for Brands to Double Down on and Reflect Culture When Speaking to Latine Communities
Brands that show up authentically during this full window—supporting all of the active behaviors just listed out—can earn something more durable than seasonal sales from Latine consumers: trust, loyalty, and long-term relevance.
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Looking Back to Go Forward – How Measurement Can Fuel Prediction
Sean Adams, chief marketing officer, Brand Metrics, believes we can predict future ad outcomes using the unprecedented power of consistent measurement data
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Festival Season Starts Now, and Culture Won’t Wait for Slow Brands
Festival season isn’t a date in the diary. It’s a mindset. And it starts long before the fields fill up.
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Lean Into the Delusion: Bita Jedo on Culture, Creators, and Building a Career Without a Rulebook
We sit down with Bita Jedo, Future is Female Award winner and Forbes 30 Under 30 honoree, to unpack a career that’s moved at breakneck speed across PR, influencer marketing, tech platforms, and cultural brand partnerships—all before 30.
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Why Live Works: Measuring Emotion, Experience, and Brand Impact
Live events are emotional by nature—but how do you actually measure their impact? Today on Modern Marketing and Measurement, I’m talking with Ollie Blake, VP of Strategy at AEG Global Partnerships International about the data behind live entertainment partnerships.
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Do You Know These Tree Mascots?
What comes to mind when you think of nature’s greatest mascots? Odds are pretty good you’ll refer to animals like Smokey Bear and Woodsy Owl.
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AI. The Elephant in the Room. And Your Pocket
Steve Stretton, Executive Creative Director for global marketing activation partner, HH Global, explores shifting attitudes towards AI and a new opportunity for brands that need to promote AI capabilities
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The Next CTV Battleground: Outcomes
Pinterest saw these forces clearly. Others will follow. The main question now: Who will adapt quickly enough to lead in the Outcomes Era?
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Four Forces Reshaping Digital Marketing in 2026
If 2025 was a year of change in the marketing world, 2026 will be even more transformative. We can anticipate significant leaps in AI, which will extend to creative decision-making, media targeting, and influencer marketing.
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Why Branding Still Needs a Human Touch in 2026
To explore where AI enhances branding and where it risks homogenising it, leaders have shared their perspectives on why brand identity still needs a human core.
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Challenges and Opportunities for Business in 2026
In this collection of perspectives from agency and consultancy leaders, a clear throughline emerges: the businesses that win in 2026 will be those that use technology to amplify — not replace — human insight, creativity and leadership.
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Gina Grillo, President & CEO, Advertising Club of New York
Join Katie as she talks with Gina Grillo, President & CEO, Advertising Club of New York about the rapidly changing ad industry.
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The Longest Table’s Maryam Banikarim On Breaking Bread to Rebuild Trust
Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal level.
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Vision, Structure, and the Future of Experiential Marketing with Kim Lawton, Founder & CEO of Enthuse Marketing
Ren Akinci sits down with Kim Lawton, founder & CEO of Enthuse Marketing, to break down the non-negotiables behind sustainable creativity and what agency leaders need to unlearn heading into 2026.
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How Brands Can Separate Signal from Disinformation in the Age of AI, with Sharon Chung, Director of Product Marketing at Resolver
In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply “listening” is no longer enough.
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Andrew Ng on Separating AI Facts from Fiction
Andrew Ng, founder of Coursera and Deeplearning.AI, joins Edelman CEO Richard Edelman to discuss what it will take to build trust in artificial intelligence at scale.
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Revealing the Creative Trends on CapCut in 2025
As editing becomes more embedded in how people learn, work, and connect, CapCut will continue to focus on intuitive tools that support creativity without friction.
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2026 Predictions: Curation Will Redraw the Programmatic Map
What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
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CTV’s Measurement Problem Isn’t Data — It’s Usability
The next wave of innovation in CTV won’t come from more data. It will come from making the data simple enough for everyone to use.
