News Archives

How Live Events Connect Brands With the ‘Social Media Generation’

The collective turn-away from traditional media combined with the fragmentation and saturation of social media makes it harder for brands to cut through. But there is one channel that is largely underused, despite high engagement: live entertainment.

Stop Buying Attention. Start Earning It

With all eyes on the TV and let’s be honest, TikTok. Super Bowl commercials have always been the main event.

DSP Turmoil Is Forcing Indie Agencies to Rethink Org Structures

Agencies that emerge stronger will be the ones that treat flexibility (organizationally and technologically) as a core business strategy, not a contingency plan.

Why Incrementality Is Emerging as the Standard for CTV Performance

In a crowded and competitive media environment, incrementality is becoming a practical way to understand performance — and for marketers prove CTV’s value.

Springboards Exposes the Ease and Risks of Large-Scale Generative Models in New ‘Dangers of AI’ Ad

For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.

Are New Tools Redefining Creativity?

We asked industry leaders if they are expanding their thinking, or shifting it away from craft and judgement towards systems, speed and scale.

Agentic AI and the Next Evolution of AdTech

The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.

Sam Jones, Creative Director at Paramount and Founder of Funny Biz

Speaking your truth, brand architecture, sonic branding, the pressure and promise of being named “the next big thing” in social media, taking chances and building a career you genuinely love.

From Creator to Commerce: How Bucketsquad Is Building the Next Sports Media Powerhouse

This episode of AW360 Live features Zach Miller, President of Bucketsquad, the creator-led sports entertainment brand built around YouTube megastar Jesser.

Justin Thomas-Copeland, CEO of the 4As, on Modernizing Agency Support in Real Time

Justin shares how he’s thinking about agility, technology, and measurable signals of progress as he builds the organization’s next chapter.

Tuning the Brand Voice: How AI Helps Global Brands Speak with One Voice—Without Losing Their Soul

Jason Hemingway, CMO at Phrase, explores how AI-powered language technology is reshaping the way brands create, localize, and personalize content at scale.

LLMs vs SLMs: Why AI Doesn’t Need to Be Expensive to Be Effective

AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.

Consumers Love Valentine’s Day: What Marketers Need to Know

If Valentine’s Day hasn’t been a high priority in the past, now is the time to explore how you can create meaningful consumer connections in February that will last year-round.

Why the Open Web Needs to Start Selling Attention Outcomes

The future of the open web depends on the ability to prove that an audience is paying attention, not scrolling through content mechanically.

Beyond First-Party Data: How Experian Marketing Is Powering the Next Phase of Retail Media

In this episode of Retail Media Unboxed, we sit down with Colin Grieves, Managing Director at Experian Marketing Services UK and Ireland, to unpack what’s actually changing beneath the surface of retail media in 2026.

Why Growth Suffers When Audiences Are Managed Separately

Systems scale assumptions quickly, whether they are sound or flawed. Reexamining how audiences are defined and managed is not a technical exercise. It is a strategic one.

The Media Strategist’s Dilemma: Inaccurate Data Usage Early In Media Planning

Effective media buying doesn’t start with activation. It starts with the right planning elements combined with up to the minute knowledge of pricing and opportunities in the media marketplace.

How High-Performing Websites Remove Doubt Before the Click

At what point does buyer insecurity harm conversions? It could be argued that it reduces purchase intent even before web visitors have taken their first action.

From Vanity Metrics to Real Impact: Measuring Creator Marketing at Scale

On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovey from CreatorIQ.

Which Brand Mascots Are Coming To Super Bowl LX?

Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances.

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