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The Quest for Conversion: Why Storytelling Drives Sales
In a noisy, metrics-driven world, brands that master storytelling will do more than convert – they’ll connect. And connection is what drives sales, repeat purchase, and long-term growth.
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The Importance of Understanding Why People Buy – and How to Use It Across Every Channel
Brand marketers should explore how real-world influence networks and word-of-mouth hotspots enable more effective omnichannel strategies. Understanding group behaviour is the skeleton key to unlocking full-funnel growth.
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Why Ad Recall Should Be a Distant Memory for Digital Advertisers
Brand lift is an important and under-valued campaign metric. It measures the change in attitudes towards a brand as a result of an advertising campaign.
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Ad-Tech Talks About Technology, While CMOs Look for Transformation
CMOs may have one of the largest technology budgets in the company, but they are not focused on technology. They are focused on transformative growth.
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Dr. Cheryl Robinson, Founder, Creative Renegade Media and Contributor, Forbes
Dr. Cheryl Robinson discusses definitions of success, the common thread among successful women, medical gaslighting and her remarkable health journey, and how she never lets “no” stand in her way.
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Goldfish’s “The Littlest Float” Swims Back to the Macy’s Thanksgiving Day Parade
The 99th Macy’s Thanksgiving Day Parade will be full of larger-than-life balloons, floats and balloonicles, but one float is making a splash for its extra small size.
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Why Transparency Beats Privacy Theater in Programmatic
While the industry debates Transaction IDs, another transparency signal demonstrates how we can serve both buyer and seller interests: Mediation Auction IDs.
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What Marketers Need To Know About Gen Z Millennial Food & Bev Trends This Holiday Season
We spoke with Michael Pavone, the CEO and Founder of Philadelphia-based food and beverage marketing agency quench, about what he’s seeing in 2025 so far and what that might portend for 2026.
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Ad Tech’s New Land Grab: Why Data Is the Only Durable Asset in the AI Age
Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data.
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The Rise of the Music Tourist: Brands Should Be Watching the Gig Trail, Not Just the Holiday Calendar
Music tourism isn’t just a cultural trend – it’s an economic force. It’s reshaping travel and changing the ways consumers are choosing to spend their money.
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The CMO’s Secret Ally Isn’t the CFO – It’s the CPO
When the brand promise and employee experience don’t align, you lose talent, creativity and growth. That’s why the CPO + CMO Power Partnership matters, says Carol-Ann White, Group Chief People Officer at Landor.
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IPA Bellwether Report Q3 2025: Strategic Resilience and Smart Investment Define the Next Chapter for UK Marketing
The Q3 2025 IPA Bellwether Report arrives at a delicate time, as the market slowly regains its footing after a period of hesitance.
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Building a Shared Language: How Incrementality Brings Marketing and Finance Together
Today on Modern Marketing and Measurement, we sit down with Michael Kaminsky, co-CEO of Recast, to learn how incrementality, experimentation, and media mix modeling combined can finally bring marketing and finance onto the same page.
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OOH Wins the Last Mile
OOH doesn’t just accompany the journey, it moves it. The channel’s strength is simple: physical context that prompts real action, right now.
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These Brand Mascots Are Coming To the 2025 Macy’s Thanksgiving Day Parade
The 2025 Macy’s Thanksgiving Day Parade is already shaping up to be quite different than previous years when it comes to which brand mascots will and won’t be featured as balloons and floats.
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Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network
Innovative collaboration creates personalized experiences reaching over 50 million monthly travelers
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The Heathrow Bears Are Back for the 2025 Holiday Season
The return of the Heathrow Bears is being celebrated in an extra special way in their fourth advert.
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Connecting Data, Driving Outcomes: The Future of Marketing Measurement with LiveRamp’s Alexia Nakad
In this episode, we talk with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming marketing measurement.
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Alternative Marketing Solutions for a Costly Election-Year Media Landscape
In a year where politics dominate the headlines, your brand doesn’t need to compete with the noise. It needs to be something people can trust. And trust is built through presence, purpose, and proof.
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Building Trust and Protecting Integrity in Advertising After AI
Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin.
