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Why Cheez-It Brought Prince Cheddward Out of Retirement
The Cheez-It Citrus Bowl will be more than a football game this year. It’s a homecoming celebration for Cheez-It’s beloved, and previously retired, mascot Prince Cheddward.
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When Americana Goes Global: What Every Brand Needs to Know
At its best, this Americana goes global moment isn’t about one side winning. It’s about consumers on both sides of the Atlantic looking for the same thing.
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Let’s Mean It This Time. On Sustainability, With Leigh Pezzicara
Sustainability needs to taste simple, actionable, guilt-free, and unlock value pools that would be impossible to activate in a world pre-AI and pre-efficiency fever.
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From SEO to GEO: Why Discoverability Must Be Rebuilt for an AI-Native Internet
Organizations that adapt early will gain an edge. Those that continue to optimize only for traditional search will find themselves increasingly invisible to the intelligent intermediaries shaping tomorrow’s information ecosystem.
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How Automotive and Transportation Brands Can Transform the Modern Customer Journey With AI
As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.
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Inside the Composable Future: Snowflake’s Dennis Buchheim on Data, AI, and the New Marketing Stack
In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech, Dennis Buchheim, breaks down how a unified data foundation, composable technology, and emerging AI capabilities are reshaping the way brands plan, activate, and measure media.
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In Defence of Tradition
As human beings we tend to romanticize the past. A harkening back to times when the world was less complicated.
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Don’t Just Have an AI Strategy, Have a Proprietary Data Strategy
Once everyone has AI, the real advantage for marketers will come from the data no one else has — both their own and their partners’
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Inclusivity Means Treating Influencers as Brand Partners, Not Adverts
The future of influencer marketing isn’t transactional. It’s relational. And it starts with recognising that influencers are brand partners, not adverts.
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Deep Learning, IntentGPT, and the New Rules of Performance Marketing — With Jaysen Gillespie of RTB House
Jaysen unpacks the evolving “cookie-reduced ecosystem,” the difference between machine learning and true AI, and why the marketers who win will be the ones who embrace curiosity.
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Unwrapping Loyalty: How Brands Can Break Through the Festive Noise
With 2025 poised to be the first quarter trillion-dollar holiday season, it’s a time of opportunity for brands ready to embrace the challenge and deliver meaningful, memorable experiences.
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Creative Intelligence at Scale
Alex Collmer, founder and CEO of VidMob, discusses the intersection of AI and creative measurement in marketing.
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What Brands Should Do During a Discounting Knife-Fight This Holiday Season
Economic cycles aren’t new and many brands have successfully navigated a path through. Those that do have asked and answered the following questions.
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Why an Identity Spine Can Help Answer Engines Beat Google in the AI Ad Race
Privacy by Design as a Competitive Edge: Embedding privacy safeguards from the ground up—such as differential privacy mechanisms and zero-knowledge proofs—builds user loyalty.
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How Advertisers Can Win the 2026 World Cup With Emotionally Intelligent Context
The 2026 World Cup will be the largest yet, with matches spanning stadiums in the US, Canada, and Mexico. Its scale means both the potential rewards and the risks will be greater.
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AI Is Reshaping Holiday Shopping – Only Brands Who Adapt Will Survive
By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been shaped by familiar habits: Google search, retailer websites, gift guides, email blasts, and the occasional TV spot that nudges a shopper into action. Now, that playbook is undergoing its most dramatic shift in more than a decade. AI search and the rise of agent-driven shopping…
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The Case for Doubt: What AI Can Learn from Humans
We have spent years teaching AI to sound human. The next step is teaching it something far more valuable: humility.
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Katherine Naylor Pullman, Co-Founder and CEO of Our Third Place
Join Katie as she talks with Katherine Naylor Pullman, Co-Founder and CEO of Our Third Place about building her career.
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The 2026 Ad Tax Rebellion: First-Party Fees Get Thrown Overboard
Brands are voting with their feet. CPM fees on first-party data are on their way out. And once they’re gone, they’ll be gone forever.
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The New Competitive Edge in AI Driven Marketing: Data Quality & Ownership
As we enter 2026, one thing is clear. AI may be the engine of modern marketing, but data is the driver’s seat. Those who own it, protect it, and understand its value will lead the way.
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