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Stewart “Brittlestar” Reynolds on Trust, Humor, and Staying Relevant

Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention.

Rethinking Marketing Effectiveness: Multi-Modal Measurement Turns Marketers Into Detectives

The year 2025 has brought back onto the agenda the legacy systems of measurement and decreasing usefulness under the weight of accelerating signal loss.

Retailers Are Moving Into AI Search. Publishers and Creators Can’t Afford to Sit Out

Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.

Win $10,000 Worth of Media in OUTFRONT’s Holiday Sweepstakes

We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.

Why Voice Commands are Giving CTV its Wonka Moment

CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.

Marketing Leaders Don’t Believe They Can Attribute ROI to Their Tech Stack. They’re Wrong.

A well-designed martech stack leads to better personalization, drives more sales at velocity, and gives clear oversight into the specific actions that move the business.

Nicole Parlapiano on the Art and Science of Tubi’s Creativity

In this episode of The Sonic Truth, host Scott Simonelli sits down with Nicole Parlapiano, Chief Marketing Officer of Tubi, for a deep dive into the rapidly shifting world of connected television (CTV).

Europe’s Independent Ad Tech Advantage: Transparency, Identity, and What’s Next

In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a more privacy-first approach.

Certainty Is the New Creative Catalyst

As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.

Winning the Checkout Race This Holiday Season Depends on Content, Timing and Momentum

Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.

The Real Battle for Marketing ROI Will Be Won in Incrementality, Not Attribution

Attribution can tell a story. Incrementality tells the truth. And in a world defined by shrinking signals and rising expectations, the truth is what will win the battle for ROI.

From Fragmented to Unified: The Next Phase of Local Ad Sales

The next phase of local ad sales won’t involve chasing the newest channel or adopting the latest acronym.

Leaning In, Speaking Up, and Changing Everything: Chemistry President Taylor Guglielmo on Leadership, Advocacy & The Power of Women Who Act

In a conversation that is equal parts deeply personal and fiercely inspiring, Taylor traces her unconventional career path from Pentagon intern to agency president.

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