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Cutting Through the Noise: Dennis Kirschner on Brand Safety, Walled Gardens & the Future of the Open Web
Dennis breaks down why AI-generated content is exploding at unprecedented scale across major platforms, creating volatile new risks around brand safety, misinformation, and transparency.
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Porsche Looks Good. Monzo Feels Better: Rethinking Digital Luxury
The world of digital luxury is underserved right now; but it’s also full of potential. Research shows that luxury retailers who can nail customer experience will reap the highest levels of revenue.
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Hosting a Staff-Wide Personality Test Will Make You a Better Leader — 5 Tips to Do It Right
Even the most conscientious, emotionally intelligent leaders have blind spots when it comes to truly understanding everyone on their team.
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What “Good Data” Really Means in the Age of AI
The next phase of AI-driven marketing will be defined by who has the best data.
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Grit in Action: Erin Fabio on Founder Reality, Resilience, and Reinvention
Erin Fabio joins Ren Akinci for a candid conversation on what it takes to build and scale a marketing agency as a woman in an industry still catching up.
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Influencer Gifting Is Mainstream, but Long-Term Value Needs to Find Its Roots
True brand power comes from people talking about you because they want to – not because they were paid to.
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Can’t B2B Branding Just Be… B2C?
While brands are unwilling to relinquish hard-won cohesion, there’s some movement toward pushing against monolithic rigidity, in favor of a more flexible, realist’s approach.
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What Darth Vader Taught Us About AI
There’s still plenty of creative voices in the industry who think embracing AI is like joining the dark side.
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Tech Analyst Benedict Evans on How AI Is Reshaping Work, Trust, and Daily Life
Technology analyst Benedict Evans joins Edelman’s Sat Dayal to discuss the findings from the new Edelman Trust Barometer Flash Poll on AI.
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The Hidden Costs of Buying Cheap Data
What do we really pay when we buy cheap data? Often, far more than the price tag suggests.
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Certainty Sells: The Rise of Programmatic Guaranteed in Retail Media Networks
By Romulus Stoian, Regional Director Strategic Partnerships at VIOOH Picture this: it’s Black Friday, 9:32 a.m., and you’re elbow-deep in a crowd of bargain hunters moving with the aggression of a football scrimmage. Every shelf is stocked, queues snake down every aisle, and shoppers are primed to buy. No doubt you have secured advertising around the store entrances and above…
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Love the Problem, Not the Platform: How to Make Smarter Tech Investments
When you start with the business challenge—not the technology—you make better investments, unlock faster value, and build solutions that actually scale.
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From Silos to Synergy: Magnite on Building a Unified Future for Omnichannel Measurement
Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels to measurable performance engines.
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Gen Z’s Surprising Love Affair with the Mall
For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story.
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10 Years of Aldi UK’s Kevin the Carrot: His 3 Most Heroic Holiday Adventures
Aldi UK’s spunky mascot has been a fixture in Christmas adverts for the last 10 years, dabbling in a bit of everything.
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What Marketers Get Wrong About Patient Acquisition
Most healthcare marketers are chasing visibility, and it’s costing them patients.
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Creators, Culture and Connection: Why Authenticity Still Wins Attention
In a world optimised for clicks, the real opportunity lies in connection. And connection, when it’s done well, is still the most human story we can tell.
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How to Be Reactive on Social Without the Brand Identity Crisis
With a clear strategy, streamlined process, and creative bravery, brands can be both trend-savvy and authentic.
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How Creative Tech Fits in Streaming Media Sales
Display once evolved from fixed placements to programmatic targeting. CTV is evolving in the same way — from static ad pods to dynamic, creative-driven experiences.
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Contextual Advertising Is a Safe Play – and It’s Getting Even Better With Emotional Intelligence
The message is clear: contextual is no longer a fallback. It is becoming one of the most sophisticated tools in digital advertising – privacy-first, brand-safe, scalable, and now, emotionally intelligent.
