The AI Advertising Revolution: Trust & Performance in the Age of Automation
AI is changing the advertising industry. AI promises speed, scale, and personalization—but what happens when low-quality content floods the internet and misrepresents brand values or when content lands in unsuitable contexts? In this session, you’ll learn how leading brands and agencies are navigating the dynamic and evolving digital media landscape —using AI to enhance brand integrity, promote trust, and drive meaningful optimization and performance at scale.
You May Also Like
The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.
Beyond the Visit: What the Bayeux Tapestry Tells Us About the Real Value of an Exhibition
The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.
Retail Marketing Needs to Be More Emotionally Intelligent
The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.