The AI-Native Performance Marketing Engine That Puts Brands Back in Control
Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands. With advantages flowing to walled gardens, advertisers are left with fragmented tools and limited control. Join Adora founder Marco Matos as he shares his insider perspective on how AI-native technology is reversing this dynamic, placing the walled gardens’ ability to create and optimize at scale directly into brands’ hands.
You May Also Like
Stop Building Ad Products Like It’s 2019
Everyone has access to the same models. The advantage comes from knowing what to build, how to evaluate it, and how to compress the cycle from idea to outcome.
Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape
Automating resizing, adaptation, tagging, and quality assurance is a practical first step. Removing that work should create room for closer collaboration among creative, media, analytics, and measurement teams.
The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities.
