The AI Reality Check
A journalist, an AI lawyer, a PwC partner, and an AI startup founder walk into Advertising Week — and cut through the noise.
Everyone’s talking about AI, but most are saying the same things. So what’s being missed, what’s being ignored, and what’s actually worth your attention?
For this session, IV.AI used its own technology to analyze how more than 8,000 AI companies describe themselves online — uncovering which buzzwords dominate (like “agentic” and “autonomous”), what they claim to do, and how those narratives compare to what the technology truly delivers. The result is a revealing snapshot of an industry caught between promise and performance.
Join our panel of experts as they dissect the data, demystify the hype, and explore what it all means for brands, marketers, and creators navigating AI adoption, regulation, and IP protection.
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.