The AI Reality Check
A journalist, an AI lawyer, a PwC partner, and an AI startup founder walk into Advertising Week — and cut through the noise.
Everyone’s talking about AI, but most are saying the same things. So what’s being missed, what’s being ignored, and what’s actually worth your attention?
For this session, IV.AI used its own technology to analyze how more than 8,000 AI companies describe themselves online — uncovering which buzzwords dominate (like “agentic” and “autonomous”), what they claim to do, and how those narratives compare to what the technology truly delivers. The result is a revealing snapshot of an industry caught between promise and performance.
Join our panel of experts as they dissect the data, demystify the hype, and explore what it all means for brands, marketers, and creators navigating AI adoption, regulation, and IP protection.
You May Also Like
Brands Need to Think Like Broadcasters, Not Advertisers
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.
Does Your Brand Need Explaining? It Might Be an Intelligent Brand
Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market.
The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe
Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined.
