The Human Side of Advertising: Unlocking Connections with Neuro-Contextual AI
The best advertising doesn’t interrupt—it connects. As the industry grapples with signal loss, we’re at a turning point: either lean on intrusive data or embrace a more human approach. This session explores neuro-contextual advertising, a new era where technology mirrors the sophistication of the human brain to truly understand what an audience cares about.
Hear from a panel of experts on how we’re moving from targeting to understanding by leveraging the core principles of neuroscience.
You May Also Like
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.
Kids Will Pay the Price if Youth Sports Doesn’t Grow Up
Fostering kids’ development through youth sports teaches them empathy, leadership, goal orientation and so much more. But unfortunately 70% of kids abandon youth sports by age 13. …
The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork
What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?
