The Intelligence Advantage: Curating Quality Supply with Approachable AI
Quality supply is the foundation that drives better outcomes for advertisers—but with the rise of made-for-advertising sites and ad tech tactics that inflate buyer costs, it’s getting harder to identify inventory that truly meets quality and performance standards. At the same time, reliance on blunt, keyword-based blocking can lead to over-filtering and missed opportunities on brand-safe, high-value content.
This session explores how buyers are leaning into approachable AI to navigate these challenges—using tools like quality scoring and outcome-based engagement models to surface high-quality inventory, reduce waste, and reinforce brand integrity. With intelligence guiding every decision, marketers can drive better outcomes—with less effort, lower risk, and greater confidence.
You May Also Like
Better Creative Can’t Fix Broken Social Media Infrastructure
Feed errors go unfixed because no one owns feeds as a strategic asset.
Winning the Human and the Algorithm, Featuring Laura Sammartino, SVP of Horizon Futures
As AI agents begin playing a bigger role in how consumers discover, compare, and ultimately choose products, retail marketers face a fundamental shift: the customer may no longer be the only audience they need to win.
The Community Gap: Lily Walla on Motherhood, Entrepreneurship, and Finding Your People
Lily Walla is a two-time entrepreneur, angel investor, and founder & CEO of Auggie, a community built to help modern parents find trusted recommendations and connect with one another.
