The Playbook Is Dead: Marketing Rebuilt by AI
Advertising isn’t just evolving—it’s resetting. AI has collapsed the funnel, fractured the consumer journey, and shifted power from platforms to algorithms. In this reset era, presence in the prompt is everything, and only those bold enough to rethink the old playbook will earn their place.
Join LiveRamp CEO Scott Howe to explore how AI is rewriting the rules, why data is the essential fuel, and what it takes to win today while preparing for tomorrow.
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