Welcome to the Agent Economy: The Rise of Agentic Marketing
The Internet era as we know it is over. Enter the age of autonomous AI agents that generate revenue while you sleep. This session unveils how specialized marketing agents are creating a new economic model where AI workforces outperform human teams 10:1. Learn why enterprises are shifting budgets from software to agent infrastructure, how agent networks compound value through collaboration, and why brands building agent workforces today will dominate tomorrow.
You May Also Like
Marketing to the Whole Human with Stephanie Trunzo
People are not fixed personas. Their needs, priorities, and ability to take in information can change throughout the day.
DMEXCO 2026: AI Hype Is Out. Proof Is In
DMEXCO has just wrapped up in Cologne, and this year it felt different from past editions. Less flash and more substance.
Advertising Doesn’t Need Another Purpose Campaign
Purpose doesn’t require a massive initiative or a perfectly packaged campaign. It requires finding something meaningful, connecting it to the business and continuing to show up.