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Referendum. Again.
Nicola Sturgeon is probably rubbing her hands together in glee right now. She’s pumped up, ready to take on Westminster with what she will no doubt argue is a renewed mandate for a second referendum.
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B2B, Hold the Cookie
B2B marketers need to think ahead in order find their direction and navigate tomorrow’s privacy-compliant cookieless world.
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6 KPIs to Monitor the Success of Your Business
You will never know whether or not your business is thriving or heading in the right direction unless you measure the effectiveness of the strategies you implement. Key performance indicators or KPIs are essential in measuring your organization’s efforts in achieving its goals.
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What Are The Most Sought-After Products in the UK?
Another year brings another year of new products. Once upon a time, queuing for the newest game console or camping outside a retail store for a pair of celebrity designer trainers was an unusual event.
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The Creative Lens: A Special Kind of Agency
New Zealand-founded agency Special Group has recently taken out Campaign UK’s Global Creative & Independent Agency of the Year award. Founder, Tony Bradbourne, reveals some of the secrets of its internationally renowned creative.
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The Best I’ve Ever ‘Ad with Brett Armstrong, TikTok ANZ
Ahead of AWAPAC 2021, Advertising Week presents a Q&A with Brett Armstrong, General Manager, Global Business Solutions, TikTok ANZ
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Google Sandbox: The Internet and Its Oligopolization
How much “privacy” is actually in Google’s privacy sandbox? I fear a further oligopolization of the internet if no countermeasures are taken.
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5 Smart Ways to Increase the Profitability of Your Business
Global competition is fierce. And, for new businesses, it can be intimidating. Whether your business succeeds or fails comes down to profitability (the amount of money remaining after all business expenses are paid). That’s the only way to build a sustainable business.
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Who Are The Zenners? Discovering The Generation Missing Out On The Advertising Action
There is still only a very limited number of brands that use older people in their content for products and services that aren’t age-related. Brands are often too quick to assume that younger demographics are the only ones engaging with digital.
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How To Advertise To An Audience That Doesn’t Want To Be Advertised To
Gen Z is an enormous business prize: this group is the biggest generation ever, estimated at 30% of the global population. As we know, they are almost constantly Fortniting, TikToking and Netflixing their way through the world.
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Answer These 5 Questions to Optimize Your Multichannel Marketing ROI
In today’s multichannel world, marketing campaigns are more complex than ever before. To ensure their message is being seen by the right audience, marketers have to engage consumers across multiple channels and digital media.
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Why TV Ads Are Still King
Consumers are devoting their time to an ever-more diverse portfolio of devices and formats, so it can be tempting to assume that traditional formats must have lost some of their shine; mass digitization during the pandemic has only fueled these assumptions.
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How Brands Can Solve the In-House vs. Agency Conundrum for Content Needs
While the last thing the advertising industry needs is another buzzword, re-orienting thinking toward a ‘strategic content partner’ approach embraces the best of in-house and long-term partnerships.
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Expressing Certainty in Social Media Messages Engages Consumers
As COVID-19 lockdowns begin to ease, global digital immersion has become impossible to ignore – and social media has quickly become the lifeblood of every brand’s marketing strategy.
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The Future of Live Events
2020 marked a trying time for us all. As we inch closer to the pandemic’s end, can we look back and call out the inspiring moments associated with it too?
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A 3-Tiered Approach to Solving Deliverability Challenges
As a channel, email continues to evolve and become smarter. But at the same time, deliverability challenges still plague senders and prevent emails from reaching subscribers’ inboxes.
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How Marketers Can Increase Subscriber Retention In 8 Steps
Subscriptions have surged in popularity during the COVID crisis, with two in five people in the UK signing up to new subscriptions since it began and at least 57% having one, up 10% on last year.
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The Friends Reunion: Four New Marketing Insights about 50+ Consumers
For many Gen Xers and Boomers like myself, Friends was a cultural touchstone; it reflected who we were as twenty- and thirty-somethings before it signed off in 2004.
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Apple’s SKAdNetwork vs. Google’s Privacy Sandbox
The ad tech industry has spent the past year closely monitoring and digesting updates around Apple’s SKAdNetwork and Google Chrome’s Privacy Sandbox, knowing that both carry dramatic implications for how our industry will gather consumer data.
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Capturing The Spirit Of Summer 2021 With Intelligent Creative
A combination of the roadmap out of lockdown and an effective vaccine rollout means UK consumers are starting to envisage a more positive future.
_Editorial
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Identity’s Next Challenge: Why Accuracy Matters More Than Ever
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If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
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Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
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Marketing Is Learning Before the Market
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The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy