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The End of the Volume Game: Why Social Marketing Is Swinging Back to Brand Building
As content creation becomes commoditized, curation becomes more valuable. The agencies and brands that thrive in the coming years are unlikely to be those producing the most content.
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Cannes Lions 2026: AI Grows up as Advertising Focuses on Real-World Impact
Taken together, the conversations from Cannes Lions 2026 suggest the industry is entering a more mature chapter.
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Meta’s Shareholder Dissent Is a Warning Label for Advertisers
Platform dominance made media feel simpler. A more pluralised market will make it more interesting, more demanding and, for the best-prepared brands, more valuable.
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From the Attention Economy to the Trust Economy
The most respected professionals today are not the ones who simply capture attention.
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AI Is Turning Brand Discovery Into a Recommendation Engine
In the AI era, visibility is no longer just about ranking in search. It is about whether your brand is credible enough to be surfaced in the answer.
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Klick Health Acquires Oxford PharmaGenesis, Bringing Together Unsurpassed Scientific-to-Commercial Capabilities for Life Sciences Clients
Bonded by breakthroughs and a laser focus on their people and clients, leading independent agencies join forces to deliver accelerated commercial success through broadened medical affairs and communications, market access, and RWE/HEOR offerings; the most advanced degree holders; expanded global reach; and the best workplace culture around
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The Hidden Cost of AI at Scale — And What Marketers Need to Do About It
AI innovation doesn’t have to be a zero-sum game where capability comes at the expense of cost control.
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The Measurement Gap in a Zero-Click World
Performance marketing will not be defined by fewer signals, but by smarter interpretation of influence, including the moments we cannot yet directly see.
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Cannes: Marketing’s Shiny Penny Problem
The industry had all the answers. Nobody asked the right question.
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Wikipedia: What the Internet’s Encyclopedia Got Right About AI Visibility
The brands that will win AI visibility aren’t necessarily the loudest or the most prolific content publishers.
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Why Fast-Growing Independent Agencies Hit a Ceiling and How to Break Through
While losing a pitch is painful but manageable, winning three in a row without the infrastructure to absorb them can break an agency.
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The Ad Server Is Becoming Advertising’s New Source of Truth
The ad server is not new, but it is newly essential.
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How To Make a Tootsie Roll Commercial From Scratch
We spoke to Calabash’s animation director Wayne Brejcha and executive producer Sean Henry about their experience working on “The Fruit Ones” and how it compares to the 2025 refresh.
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Somewhere in a Budget Meeting, PR Just Got a Lot More Awkward to Dismiss…
For agency leaders still treating PR as a soft layer that sits somewhere above the ‘real business stuff’, this should be the wake-up call.
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Back-to-School 2026: The List Is Written in July, Not August
A parent sits down to write the back-to-school shopping list, and the first word is backpack. But that word did not arrive that morning. It came from a conversation in the car three weeks earlier, when the child said last year’s bag felt childish. By the time it reaches the page, the decision behind it has already been made, by…
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You Forgot To Build Your Brand
Companies spend the vast majority of their marketing resources pursuing consumers who are already shopping while largely ignoring the audience that will determine their growth six months, twelve months, or three years from now.
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Successful SPO Requires Nuance, Not Blunt Force
Advertisers need to reach qualified consumers on channels that are likely to engage them while avoiding duplication issues, and they need to do so efficiently and effectively.
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The Dashboard Delusion: Why More Data Is Making Media Buying Harder
The organizations creating the most value today are not the ones producing the most reports.
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The Problem With MMM Isn’t the Model, It’s That Almost Everybody Mistakes Measurement for a Decision
By Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The frustration with marketing mix modeling is real, and it is growing. Media sellers are exhausted by it, practitioners find it slow and easy to manipulate, and it is holding television back from operating at the pace of digital. These are fair observations but the industry just keeps arriving at the…
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CEOs Need Clarity of Vision. College Freshmen Might Be Their Best Teachers.
By Greg March, Co-Founder and CEO, Noble People Scroll through your feed this spring, and you’ll see a familiar ritual: Seniors announcing where they’re headed next. I know it firsthand. Watching my son get into college was one of my proudest moments. It makes you nostalgic, thinking about these kids you watched grow up alongside your own, now stepping into…
