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The Next Generation of Media Networks Starts with Infrastructure
As more brands turn customer relationships into media businesses, AI-ready infrastructure will determine which companies can transform audience data into intelligent, measurable commerce experiences.
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There Is No Such Thing as Creative Wearout
Conventional wisdom goes something like this: you produce a new piece of creative, you put media behind it, and over time the ad progresses through a predictable lifecycle.
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Oft-Neglected, Local Targeting Represents the Future of Advertising
By Evan Rutchik, President & Chief Strategy Officer, Viamedia.ai The promise of digital advertising is that the wealth of signals would allow advertisers to deliver one-to-one messaging, tailored to the individual consumer who actually saw the ad creative. Even with technological advancements, this still remains the holy grail of advertising. The challenge that all brands face is that it’s hard to…
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The Fragmentation Problem Marketers Are Still Pretending They Can Buy Their Way Out Of
CMOs and CFOs should challenge media plans on more than low-cost impressions or tidy reporting.
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Predictions and Expectations for Advertising Week New York 2026
Ahead of AWNY 2026, we spoke to industry leaders about what they expect to dominate the conversation, how it would have shifted from last year, and what they will be watching closely throughout the week.
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For Advertising Week Executives, Preparation Starts With Setting Priorities
Three executives describe how they organize their thinking ahead of Advertising Week New York, with the Kindle Scribe serving as a tool for notes, planning and revisions.
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From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
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Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
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What Brings a Restaurant Customer Back?
By Becky Johnson, Advertising Week Writer & Podcast Host Most of us have joined a restaurant loyalty program for a deal. We enter a phone number, collect points, and wait for an offer that makes the next order feel like a bargain. That can bring someone through the door, but it leaves restaurants with a difficult question: what happens when…
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Planning Ahead For the Performance Plateau
The most important thing for any performance advertiser to remember is that they are not trying to replicate the past, but are instead trying to deliver the most traffic and performance right now.
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Services Firms Need a New Value Strategy for the AI Era
When you stop treating all of your firm’s work hours as products and invest some of those hours in strategy, your firm builds longer-term value.
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There’s No Such Thing as a Blank Canvas
Juman Sleiman, Strategy Director, Imagination “Many painters are afraid of the blank canvas, but the blank canvas is afraid of the truly passionate painter who dares.” – wrote Vincent Van Gogh to his brother Theo in 1884. In many ways, as experience designers, we face a different kind of courage. It means slowing down and noticing what’s already there, paying…
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In Experiential Marketing, is it Riskier to Include or Exclude Environmental Sustainability?
As marketers balance shifting technologies, fragmented audiences and tighter budgets, environmental impact can feel like one more demand on an already crowded brief. But it is also an area where thoughtful decisions can strengthen the experience rather than compromise it.
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Is the Open Web Dying? It’s Complicated.
Don’t treat agents as a threat to traffic, but as a new audience worth serving.
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The Clean-Signal Advantage: How Predictive Marketers Beat AI-Driven Ad Fraud
Against the more than $750 billion spent on advertising last year, that share was roughly $165 billion that never reached a real customer.
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Did Mr. Clean Have a Lesser-Known “Mean” Jingle?
By Heather Taylor Mr. Clean’s appearance has changed significantly over the years since his 1957 debut. He was initially drawn to look like a genie by the creatives at ad agency Tatham-Laird & Kudner, complete with a ring in his nose. However, a second illustration was drawn up for the client Procter & Gamble. Mr. Clean looked more like a…
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DMEXCO 2026: AI Hype Is Out. Proof Is In
DMEXCO has just wrapped up in Cologne, and this year it felt different from past editions. Less flash and more substance.
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Advertising Doesn’t Need Another Purpose Campaign
Purpose doesn’t require a massive initiative or a perfectly packaged campaign. It requires finding something meaningful, connecting it to the business and continuing to show up.
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Better Creative Can’t Fix Broken Social Media Infrastructure
Feed errors go unfixed because no one owns feeds as a strategic asset.
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The Whole Person Approach to Health Marketing
By Becky Johnson, Advertising Week Writer & Podcast Host A person searching for health information in the middle of the workday may have time to read an article and consider several options. That same person, awake at 2 a.m. with a sick child, needs something entirely different. The demographics may not have changed, but the person’s state of mind certainly…
