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Agentic Commerce Is Getting Real. The Smart Money Is on the Boring Stuff
Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how brands can manage the growing complexity of commerce, media and customer data.
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Is Brand Storytelling Dead?
The death knoll for brand storytelling hasn’t yet tolled in 2026, but marketing content across the board is feeling hollow due to a combination of factors including an oversaturation of advertisement, corporate hypocrisy, and the usage of AI for creativity.
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Everything We Tried First to Get Marketers Using AI Failed
That success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success.
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Foot Traffic Attribution Shouldn’t Be a Premium Feature
The industry should stop treating basic foot traffic tracking as a premium feature. Make it part of the campaign and use it to optimize.
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Growth Has an Image Problem. It’s Time to Fix It.
Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small group of specialists.
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Five Counterintuitive Advertising Plays for a Winning NFL Season
As the NFL season unfolds, every optimization decision comes back to a simple test.
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Why Your Ideas Need To Be More “Meme”
As the old adage goes: “Keep it simple, stupid”.
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Performance Versus Brand Arguments Miss the Bigger Attention Issue
Attention gives us a way to look beyond that false divide and ask something more useful.
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Your Definition of Culture Is Wrong
The brands that win over the next decade won’t be the ones that produce the most content or reach the most people.
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AI Investment Is Moving Faster Than Marketing Readiness
As marketers prepare their 2027 budgets, the strongest AI strategy may begin well before choosing another tool.
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Why Static Audience Segments Break Down at Christmas
By James Sexton-Barrow, Head of Strategy and Planning at Mobsta Christmas remains one of the biggest moments in the retail calendar, but the way consumers shop for it is becoming harder to read. The assumption that a Christmas shopper can be understood through a stable audience segment becomes less useful when the same person can behave very differently across the…
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The Future of Advertising Belongs to Creative Systems, Not Creative Departments
Advertising has spent years borrowing the language of entertainment, but the more consequential change is happening behind the camera. Agencies are increasingly being asked to operate like studios, production companies are being invited into the creative process earlier, and creative leaders are finding that their jobs now extend far beyond deciding whether an idea is good enough to put in…
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The Publishers That Will Thrive Over the Next Century
The publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more.
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The Death of the Big Audience
The future of social performance will not belong to the brands with the biggest followings but to those that understand the people, places and conversations that matter most.
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Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
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CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
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A Custom Algorithm Is Only as Good as the Planning Around It
Custom algorithms can give advertisers a more direct way to translate their own signals and business priorities into media decisions. Their value depends on disciplined execution.
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
One of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company’s audience, buying journey and industry.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
Verification can carry on measuring what happened, while its intelligence helps shape what happens next.
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Healthcare AI Should Make Care Feel More Human
The goal shouldn’t be making healthcare feel more technological. It should be using technology to make the care feel better.
_Editorial
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