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Unique Brand Mascots and Ambassadors: How Brands Build Memorable Identities and Lasting Customer Loyalty
Discover how unique brand mascots and ambassadors build trust, boost recognition, and create lasting customer loyalty in modern marketing.
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Infrastructure Is About to Become the Hottest Topic in Commerce Media
By Nicholas Ward, President & Co-Founder, Koddi Commerce media is entering a new phase. After years of rapid growth, it now accounts for around one in every five dollars spent by U.S. advertisers. Brands have been drawn to commerce media for its targeting, ability to drive incremental sales and robust reporting. These are the playing fields on which the various…
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Media Is All About Human Connection, but Is That Still True Behind the Scenes?
This explosion of channels, formats, devices, and platforms has been enabled by technology, but this same technology has made it harder to build lasting bonds behind the scenes.
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Why Fox’s Roku Acquisition Could Reshape the Future of Connected TV Advertising
Fox’s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions.
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Esports Lost the Hype. Gaming Kept the Audience.
Gaming continues to reach audiences that are difficult to engage elsewhere, particularly younger consumers whose media habits increasingly revolve around creators, communities, and interactive experiences.
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Cannes Lions 2026: The Industry Has Moved Beyond AI Hype
The most revealing aspect of this year’s festival may be the industry’s growing emphasis on execution.
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Tiktok’s Agentic AI Era Is Here. But Are Advertisers Ready to Hand Over the Keys?
The future of media activation is undeniably moving toward greater automation and agent-led execution.
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Why the Future of Advertising Belongs to Agile, AI-Powered Brands
A Q&A with Luke Judge, NED of Tangoo
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A Giant Leap Forward? Why Retail Media’s Next Era Depends on Orchestration
The next era will be built on delivering connected customer experiences. It’s time to break down historical silos and champion integration.
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Why Do Small Logo Redesigns Trigger Backlash?
By R. Larsson, Advertising Week As brands continue to refine and simplify their digital ecosystems, even the smallest design changes can provoke outsized reactions. Google’s recent Workspace icon redesign has sparked a wave of memes and debate across social media – with users comparing the new icons to everything from Doc Martens branding to a fashion label launch. While the…
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You Don’t Need the Pitch to Win the World Cup Moment
By Dave Helmreich, CEO, TripleLift Every World Cup cycle sparks the same conversation: which brands secured official sponsorship and which were priced out. But that framing is increasingly outdated. With the 2026 FIFA World Cup expected to generate billions in global advertising spend and attract an estimated audience of more than five billion viewers across platforms, the tournament has evolved…
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Don’t Say ‘search’ When You Mean ‘Google’
By Andy Squire, RVP EMEA, Brave Search advertising looks neat on the surface. The Google dashboards are familiar, the processes are mature, and the language gives everyone a sense of control. Yet a single-platform account can still be built around a narrow view of where commercial interest actually appears. Search teams deserve more credit than they often get. They balance…
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It’s Time to Dig Deeper Into Curation to Understand How It Delivers Business Outcomes
The open internet needs to be focused on how technology creates that value, and in a way that matches the simplicity and efficiency of the walled gardens.
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Why GTA 6 Will Be a Big Change for Marketers in Gaming
By Mike Murphy O’Reilly, Global Head – Media & Brand Partnerships, Dexerto When Grand Theft Auto VI arrives on November 19, it won’t just be the biggest game launch in history, it will be the biggest entertainment launch of any kind. The audience, attention and cultural oxygen it will command for weeks or even months, are on a scale that…
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Curation’s Second Act: Rebuilding the Programmatic Supply Chain
By Julie Selman, SVP Head of EMEA, Magnite For years, the programmatic industry has relied on automation to help buyers and sellers transact more efficiently and at greater scale. However, as the ecosystem matures, the realities of signal loss, supply chain complexity, and rising performance expectations have prompted the industry to take a closer look at how programmatic buying delivers…
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Why the Best Leaders Know When to Step Aside
A Q&A with Ivan Doruda, CEO, MGID
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The Engine of BevAlc Has Always Been Local. The Industry Is Just Starting to Notice.
Independent and regional retailers drive the majority of off-premise transactions in this country. So why are they still treated as a secondary channel?
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What Soccer Teaches Us About Global Audiences: Translation Is Only the Kickoff, Not the Goal
As the World Cup brings together fans from every corner of the globe, it highlights the fact that the rules may be shared, but the expression of the game reflects culture, history, and identity. You can see it in the way teams move and celebrate.
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From Reach to Fandom: Why Creator Marketing Is Becoming Marketing
Creator marketing is no longer operating at the edges of the media mix. Increasingly, it is becoming the media mix.
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The Most Important Thing About AI Is What It Tells Us We Value
I’m already seeing some of the least engaging advertising of my life out in the world because someone who doesn’t know better—or in some cases, should know better– thinks it looks “good enough”.
