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The Death of the Big Audience
The future of social performance will not belong to the brands with the biggest followings but to those that understand the people, places and conversations that matter most.
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Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
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CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
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A Custom Algorithm Is Only as Good as the Planning Around It
Custom algorithms can give advertisers a more direct way to translate their own signals and business priorities into media decisions. Their value depends on disciplined execution.
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
One of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company’s audience, buying journey and industry.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
Verification can carry on measuring what happened, while its intelligence helps shape what happens next.
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Healthcare AI Should Make Care Feel More Human
The goal shouldn’t be making healthcare feel more technological. It should be using technology to make the care feel better.
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Meet Blu, The UPS Store’s New Brand Character
Few spokescharacters, and mascots, exist in the small business space, but The UPS Store is changing this narrative with the debut of Blu, their first-ever brand character.
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How Has Your Data Strategy Changed With Agentic AI at Your Doorstep?
The next generation of data strategy is not about giving machines more access to data.
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Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road
Some experiences are difficult to replicate, and live sport is unquestionably one of them.
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The Beautiful Lie: Is Modern Marketing Theory Giving Us Permission to Deceive?
Integrity must matter somewhere in the process and when the AI bubble bursts, which it will, we’ll be left with people without the skills or cognitive capability to find a way out of the problem.
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Healthcare AI Should Make Care Feel More Human
The healthcare organizations that get AI right may not be the ones that make it the most visible.
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Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
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Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
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How Travel Advertisers Should Approach an Evolving Media Landscape
To get the best performance in an era of unlimited choices, it’s best to start by narrowing things down as much as possible.
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It’s Time to Stop Letting Ad Platforms Grade Their Own Homework
One fairly basic question remains surprisingly difficult to answer: Did the ad reach a real person capable of becoming a customer?
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Football Looks After Its Talent. Can Media Say the Same?
Young people really are the future of our industry, we need to do a much better job of looking after them.
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Healthcare Advertising and the Prisoner’s Dilemma
The irony is difficult to ignore. The industry has become extraordinarily sophisticated at evaluating technology. But we’re becoming much less sophisticated at evaluating how strategic capacity creates value.
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The B2B Marketing Formula Empowering Brands in 2026
In a world where every company can say the same thing, the ones that thrive will be those that build a reputation that’s impossible to copy.
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Growing Up Isn’t a Brand Platform
By Leah Brier Bienstock, Head of Strategy, Redscout Every August, brands compete to own back-to-school. The stories are thoughtful, optimistic, and emotionally resonant. Children are building confidence. Teenagers are discovering who they are. Parents are letting go. None of that is wrong, it’s just not enough. The strange thing about back-to-school is that it’s one of the few moments when…
