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AW Playmaker Award: EA’s Troy Smith
As part of the AWPlaymaker Awards, AW360 spoke with Troy Smith, North American Athlete Marketing Lead at EA, about the evolving role of athletes as creators.
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Gen Z’s Problem With AI Marketing Isn’t What Marketers Think
Marketers are moving quickly with AI, but I’m not sure enough are asking what consumers think until after the work is already done.
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The Business of Joy: Four Cultural Shifts Brands Can’t Ignore
As consumers navigate increasingly digitally saturated lives, one truth has become impossible to ignore: people are actively seeking moments that make them feel something.
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The Next Era of Financial Media Networks
Quentin George, Distinguished Partner at McKinsey & Company, moderated the discussion with Jeff Chwast, General Manager of Citi Commerce Media; Jack Jia, Founder and CEO of Musely; and Maryam Paez, Head of Marketing & Loyalty at Paze. Joining them were Jennifer Philo, Global Vice President, Digital Commerce and Partnerships at Blackhawk Network, and Joe Groter, Vice President of Commerce Partnerships…
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How Much Do You Not Know About Your Customers? 3 Ways to Close the Gap
Your analytics capture everything customers do and almost nothing about why. Here is how to bridge the two using data you already own.
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The ‘Answer Era’ Blind Spot: Why AI Visibility Is Not the Same as Influence
The goal isn’t simply to improve an AI visibility score, but to understand what information is shaping the customer journey and what influence can reasonably be attributed to it.
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Turning Inspiration Into Action: How Three Executives Put Kindle Scribe to Work After Advertising Week
As the series concludes, the Kindle Scribe’s role extends from recording the experience to supporting the review afterward. The executives’ routines give that process a concrete shape: revisit the notes, identify the next steps and keep the conversations moving.
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Cutting Through The Noise of Fashion Week
Fashion Week is no longer what happens on the runway, brands inside and outside the agenda are finding ways to get involved.
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Retailers Don’t Need More Traffic – They Need to Offer Consumers Relevant Experiences
Retailers have no control over market conditions or trimmed budgets, but they can control how well they respond to the people already visiting their websites and stores.
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DOOH’s Next Frontier: Dynamic Negotiation and the Future of Premium Inventory
Digital Out-of-Home (DOOH) inventory has become increasingly sophisticated. Advertisers can now buy screens based on location, audience, time of day, context, share of voice, and rich data signals. Yet the mechanisms used to buy that inventory have remained comparatively rigid.
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America’s Most Unlikely Life Coach is I Can’t Believe It’s Not Butter’s New Mascot
The face of I Can’t Believe It’s Not Butter! may seem new to consumers, but few may realize just how long he’s been a fixture in refrigerators everywhere.
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These Are America’s All-Time Favorite Brand Mascots
Whose name would you say if you were spontaneously asked to declare your favorite brand mascot? For the 1,200 Americans polled by market researcher Cubery, 10 characters came to immediate mind in their September 2026 analysis on America’s all-time favorite brand mascots.
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AW Playmaker Award: Molly Battin, CMO of the Year
For Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot and CMO of the Year at the Advertising Week Playmaker Awards, the most powerful brand partnerships go far beyond logos and celebrity endorsements.
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Would Your Reddit Post Survive Its Own Subreddit?
Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round.
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Measurement Joins the Chat
Marketing measurement has already moved beyond the days of waiting until a campaign ends to understand what worked…The next shift is about what happens once those signals are available.
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The Difference Between Transparency and Accountability in AI
For brands and agencies, the core question remains: What delivered value relative to its cost, and where should the next dollar go?
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Your Brief Is the Middle of the Story, Not the Start
Which conventions are worth keeping? What distinctiveness should you lean into? Where is there room to flex, or to break with convention?
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From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas
At Advertising Week New York 2026, Amazon’s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.
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Live Nation Backs New Creator-Economy Company Creator Nation
Live Nation is expanding its involvement in the creator economy, backing a new company designed to acquire, support and scale creator-management firms and adjacent businesses.
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
For three decades, digital advertising has added technology layers in the name of efficiency. The result is a programmatic ecosystem that can be remarkably sophisticated — and remarkably inefficient.
