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The Power of the Transaction
A click can suggest interest, but a transaction shows where someone chose to spend. In our Advertising Week New York session, “The Power of the Transaction,” the leaders behind Citi Commerce Media discussed how purchasing data can help brands identify audiences, deliver relevant offers and assess what happens after an advertisement.
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How to Find Authentic Experts in a World of Ai-Generated Content
As AI-generated content floods the internet, how do we know who’s actually an expert anymore? Why businesses need better ways to distinguish genuine human expertise from AI-generated noise.
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Brands Can Scale Creator Content Without Sacrificing Authenticity
With platforms and technology providers promising easier discovery, faster campaign setup, and more efficient distribution, creator marketing is starting to look more like the rest of digital advertising. For brands managing a growing number of creator relationships and assets, the appeal is obvious. But it also raises a reasonable concern.
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Design Is Britain’s Unsung Hero. It’s Time We Said So.
The UK design economy is worth £136.7bn and growing almost twice as fast as the wider economy. So why are we still so bad at recognising its value?
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Count Me In – The Case for Total TV
We know that television still fills the room. Ask almost any advertiser and they will tell you the audience is larger than ever, gathered around bigger, brighter TVs.
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Research Designed for the Decisions Advertisers Make
Advertisers have more choices than ever when deciding where to invest their media budgets.
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Sports Isn’t a Channel. It’s the Marketing System We’ve Been Trying to Build.
For years, marketers have been told to embrace omnichannel: connect the TV buy to social, bring experiential into the media plan, turn creators into commerce engines, make the physical and digital feel seamless.
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The 90-Day Contract: What B2B Marketing Leaders and CEOs Owe Each Other
Something ominous is happening in marketing right now, and no, it’s not AI.
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AW Playmaker Agency Award: WPP Media Sports & Entertainment
As part of Advertising Week New York’s AWPlaymaker Awards series, we caught up with the Sports and Entertainment team at WPP Media to explore how creators are redefining fan engagement, why authenticity remains essential to successful brand partnerships, and how marketers can measure cultural impact beyond traditional engagement metrics.
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Audience-First, Border-Free: pDOOH’s Next Chapter in the US
The programmatic digital out of home (pDOOH) market in the United States has moved past the adoption stage.
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The Localization Trap: Why Global Brands Fail When They Treat America as One Market
The bigger mistake is assuming that America is a single, culturally uniform market. It is not.
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
Retail media is moving beyond the moment of purchase, with brands using shopping data and creative campaigns to reach consumers before they begin searching for a product.
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Brands That Move People: What It Actually Takes
Lana Busignani, Chief Executive Officer at MarketCast, led the conversation with Jim Mollica, President, Luxury Consumer Audio & Chief Marketing Officer at Bose. Jim described an approach that puts emotion first while using business results to earn the support needed to build the brand.
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Your Marketing Looks Like Your Org Chart. Dan Baptiste Has Some Notes.
Choosing a position can make executives nervous. If a brand becomes more specific about what it believes and whom it serves, what happens to everyone else?
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The Privacy Payoff: What 11,000 Consumers Want Marketers to Know
At Advertising Week New York 2026, Usercentrics’ Maureen Prado argued that clearer explanations and greater consumer control can help brands build the trust needed to sustain customer relationships.
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The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
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Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
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The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
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More Than the Game: Earning a Place in the Fan Conversation
Ann Piper, Head of Sales for the Americas at Spotify, moderated the discussion with Angela Steele, Chief Client Officer, U.S. at WPP Media; Wes Harris, Director of Marketing for YouTube TV at Google; and Juliet Litman, Director of Talent and Operations at Spotify Podcast Studios.
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Traditional Attribution and Promo Codes Share the Same Blind Spot
Traditional attribution and promo codes share the same blind spot.
