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From Prime Time to “Right Time”: 3 Shifts Redefining the Sports Marketing Playbook
As another fall sports season gets underway, marketers should look beyond the biggest moments on the calendar without losing sight of their power.
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AI is Winning the Race but Losing the Room
Winning the race is one thing. Bringing the room with you is another.
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Your Advertiser Has a Question. You Have a Study.
Retail media taught buyers to expect an answer to the thing they actually asked. Most sellers can still only offer a subscription.
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There Are No Shortcuts to Greatness
I’m not trying to convince you that the journey is the destination. But the destination is 100% shaped by the journey.
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The Talent Diaspora Is Really a Decision Speed Story
The next decade in CPG will not be won by whoever has the biggest team or the biggest budget.
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Data Collaboration Is Only Useful If It Leads to a Better Decision
By Becky Johnson, Advertising Week Writer & Podcast Host Marketers have more data than ever, but much of it remains scattered across departments, platforms, publishers, retailers, and business partners. Bringing that information together could help companies understand customers, evaluate performance, and make better decisions. It could also create an enormous privacy, security, and compliance problem if the process requires every…
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When AI Writes, Who Owns the Thought?
AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.
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Agentic Commerce Is Getting Real. The Smart Money Is on the Boring Stuff
Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how brands can manage the growing complexity of commerce, media and customer data.
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Is Brand Storytelling Dead?
The death knoll for brand storytelling hasn’t yet tolled in 2026, but marketing content across the board is feeling hollow due to a combination of factors including an oversaturation of advertisement, corporate hypocrisy, and the usage of AI for creativity.
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Everything We Tried First to Get Marketers Using AI Failed
That success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success.
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Foot Traffic Attribution Shouldn’t Be a Premium Feature
The industry should stop treating basic foot traffic tracking as a premium feature. Make it part of the campaign and use it to optimize.
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Growth Has an Image Problem. It’s Time to Fix It.
Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small group of specialists.
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Five Counterintuitive Advertising Plays for a Winning NFL Season
As the NFL season unfolds, every optimization decision comes back to a simple test.
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Why Your Ideas Need To Be More “Meme”
As the old adage goes: “Keep it simple, stupid”.
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Performance Versus Brand Arguments Miss the Bigger Attention Issue
Attention gives us a way to look beyond that false divide and ask something more useful.
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Your Definition of Culture Is Wrong
The brands that win over the next decade won’t be the ones that produce the most content or reach the most people.
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AI Investment Is Moving Faster Than Marketing Readiness
As marketers prepare their 2027 budgets, the strongest AI strategy may begin well before choosing another tool.
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Why Static Audience Segments Break Down at Christmas
By James Sexton-Barrow, Head of Strategy and Planning at Mobsta Christmas remains one of the biggest moments in the retail calendar, but the way consumers shop for it is becoming harder to read. The assumption that a Christmas shopper can be understood through a stable audience segment becomes less useful when the same person can behave very differently across the…
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The Future of Advertising Belongs to Creative Systems, Not Creative Departments
Advertising has spent years borrowing the language of entertainment, but the more consequential change is happening behind the camera. Agencies are increasingly being asked to operate like studios, production companies are being invited into the creative process earlier, and creative leaders are finding that their jobs now extend far beyond deciding whether an idea is good enough to put in…
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The Publishers That Will Thrive Over the Next Century
The publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more.
