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The Power of Premium Music Video in Today’s Ad Ecosystem
Join James Cornish, SVP of International Sales at Vevo and IAB Chairman, Matt Scheckner for a dynamic discussion on the evolving role of music video streaming in today’s advertising ecosystem.
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AI in Paid Media: From POCs to Full-Scale Transformation
In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation.
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What it Takes to Be an Iconic Global Brand Leader
With a challenging macro-environment across the globe, what does it take to become and maintain your position as a global brand leader in today’s market?
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More Content = Better Results: How Brands are Using GenAI to Drive Performance
Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities.
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TV Disruption: New Viewership Patterns, New Tools & Strategies
Is everything you hear about retail media true? Exploring how shifting TV viewership patterns are driving the need for new data-driven analytics and measurement to enhance omnichannel efficiency and maximise returns for both the buy and sell side of the industry.
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Retail Media’s Next Move: How Wolt Ads, Mars & AppsFlyer Are Optimising ROAS
Is everything you hear about retail media true?
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Facing the Uncomfortable Conversations in Retail: Tommy’s and Mamas and Papas in Partnership
In October 2024 Tommy’s, the UK’s leading pregnancy research charity and Mama’s and Papa’s, the Uk’s leading high street nursery brand launched a groundbreaking partnership.
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Decoding the Future: Technology, Fragmentation & the Women Shaping Retail Media
Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers.
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Retail Media: Every Little Touchpoint Helps in Building Brands
As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix.
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How Brands Leverage DOOH and In-Store Retail Media
Retail Media is the industry’s hot issue, yet close to 80% of purchases are made in-store.
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Use AI – not IDs – for GDPR-compliant behavioural targeting
With GDPR, behavioural targeting in programmatic advertising has become more challenging.
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From Privacy Sandbox to Global Regulation: the Digital Landscape
With third-party cookies on the verge of extinction and AI-driven search upending audience engagement, the rules of digital advertising are being rewritten in real time.
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Commerce media – the smartest way to connect with consumers?
Commerce has always been at the core of PayPal’s mission, connecting brands and consumers for over 25 years.
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Retail Media 2.0: How Creative Technology is Driving Engagement and Performance
The retail media landscape is evolving rapidly, and TripleLift is at the forefront of this transformation.
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Simplicity Sells: How Luxury Brands Can Win With Retail Media
With UK investment set to top £1 billion in 2025, retail media is quickly changing the face of performance marketing.
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In Conversation with David Walliams and Matt Lucas
In this session, David and Matt will exclusively share the inspiration behind their new hit podcast —talking about coming back together again, their newfound love of podcasting, how comedy and entertainment has evolved, the approach they’ve taken creatively, and what excites them most as they look to the future.
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AW Throwback: Clarence the Polar Bear (Birds Eye)
Fans of the frozen food company Birds Eye may recall there was a time when the brand had another mascot that wasn’t the pioneering Captain Birds Eye. The mascot’s name was Clarence, and he was a polar bear that lived inside your freezer.
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The Algorithm vs. The Artist: Finding Harmony in the New Music Landscape
The future of music in the age of AI remains uncertain, but one thing is clear: the human element will always be essential.
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Navigating the New Contagion: Has the “Tipping Point” Been Tipped on Its Head?
In the age of AI and fragmented media, the challenge is not to replicate the “tipping point” of the past, but to forge new paths to influence, crafting compelling stories, building genuine relationships, and embracing the power of human creativity.
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Context and Audience: Reuniting What Should Never Have Been Separated
The reintegration of audience and context marks the beginning of a new era—one where advertisers, publishers, and consumers alike can benefit from campaigns that don’t just target but truly connect.
