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How Agency Creatives Should ‘K-I-T’ When Colleagues Move Brand-Side
Fortifying talent and client relationships, specialized CRM tools place the thought of “I’d like to stay in touch,’ into decisive action – allowing contact information to be updated at the speed of a new hire.
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From Diapers to Data: The Parallel Costs of GenAI and Parenting
When it comes to GenAI, companies need to be clear about their return on intent and return on investment.
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FOMO TV: The Return of Appointment TV—With a Streaming Twist
In entertainment, however, everything is cyclical. The episodic drop is making a comeback and, at the risk of sounding too Millennial, I’ve given it a new name: FOMO TV.
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Marketing Innovators Think Beyond “Either, Or” Terms
Transforming digital advertising starts with those who can break free from this conventional thinking and lead the way.
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How To Be a Sought-After Thought Leader
Developing a unique and notable expertise, being ready to share it, and cultivating a community of followers are key steps to becoming a sought-after thought leader.
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The Right Tool for the Job: The Cigna Group’s Chief Marketing Officer Zigs While Others Zag
Before you can sell anything, you must establish trust, and credibility. That’s exactly what Aversano sought to do for The Cigna Group.
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Sephora Tweens Are Teaching Us What Brands Forgot About Offline Connection
Consumers crave to connect face-to-face, not just within online communities. Sephora, Lululemon, Selleb and Tecovas are standout examples of brands tapping into this human impulse.
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AI Search and the Strategy You Actually Need
More than a strategy, AI search is a powerful tool that opens up new upper-funnel opportunities for brands.
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Reflections on 2025: The Urgent Priorities Shaping Digital Advertising
The industry is at a critical juncture where privacy-first solutions, better measurement, and programmatic advancements must move from theory to widespread implementation.
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The AI Arms Race Isn’t About Innovation. It’s About Power
The products we use, support, and integrate into our lives will shape the AI landscape. Staying engaged, experimenting, and actively implementing AI isn’t just an opportunity—it’s the only way to ensure we’re not left behind.
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Of Sardines and Men
As the poet John Donne says, ‘no man is an island unto himself’, so put the phone away and jump in, the water is warm and teeming with sardines.
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Marketing to the New Informed Consumer
Knowing that product discovery is only the first of many on- and offline touchpoints before purchase gives marketers the opportunity to meet consumers where they are, provide the right information at the right time, and ultimately drive higher conversions.
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How Alpen U.K. Cheekily Turned a Retired Cereal Mascot Into a Muesli Fan
As human beings get older, their tastes tend to evolve and mature. Such cannot be said for brand mascots, especially those in the breakfast space.
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How Can Brands Get the Most out of Shooting With Influencers?
What’s they key to a successful influencer campaign? Keep things simple, stay flexible and always have a backup plan. Nail those, and your brand could be next in line for a viral moment.
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Optimizing CTV with Unified Taxonomies & Signal Controls
As the industry navigates CTV’s rapid growth, it is crucial to establish standardized taxonomies for content signals to reduce fragmentation, facilitate scalable targeting, and enable actionable reporting.
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Why Expertise Matters in Qualitative Research for Media Buying and Planning
The media industry is constantly evolving, with new technologies, platforms, and regulations reshaping how advertisers and publishers operate. As these changes unfold, the importance of well-executed research grounded in industry expertise will only grow.
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A Data-Driven Media Buying Revolution Is Saving Time, Cutting Costs, and Delivering KPI-Smashing Results
As algorithms and automation sometimes leave advertisers with questions, forward-thinking agencies are welcoming the winds of change into their sails.
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Separating Hype from Reality in Ad Verification
By prioritizing partners who meet these essential criteria, advertisers can protect their brands effectively and maintain trust in a complex digital landscape.
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First-Party First: The Future of Advertising Belongs to Brands Who Maximize Their Signals
A privacy-centric world isn’t coming—it’s already here. And in this new, more complex reality, brands can’t rely on yesterday’s playbook.
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4 Marketing Tips to Build Relationships, Community, and Connection
It’s time to stop chasing fleeting attention and start building communities that thrive. The rewards? Loyalty, advocacy, and the kind of trust that turns customers into lifelong allies.
