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Attention Please: Unlocking the Power of Premium on YouTube
As advertisers, publishers, and creators vie for attention on YouTube, they must navigate a mix of user-generated and professionally produced content.
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Future of Streaming with Magnite and WBD
2024 was an exciting year for streaming services, with new players entering the market and new services launched, but we have only scratched the surface of the potential for audiences and advertisers.
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From Broad Contextual to Privacy-First Precision: GenAI in Audience Targeting
The era of broad audience segments is over.
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Great Minds NXT-Part I
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
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In-Store Retail Media: Selling More in Store
Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.
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AI for Business: The Next Generation
Discover how AI is transforming business growth, innovation, and creativity.
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Will ChatGPT say “F*ck”? AI-Enabled Advertising at a Crossroads.
AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original.
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The Power of Premium Music Video in Today’s Ad Ecosystem
Join James Cornish, SVP of International Sales at Vevo and IAB Chairman, Matt Scheckner for a dynamic discussion on the evolving role of music video streaming in today’s advertising ecosystem.
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AI in Paid Media: From POCs to Full-Scale Transformation
In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation.
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What it Takes to Be an Iconic Global Brand Leader
With a challenging macro-environment across the globe, what does it take to become and maintain your position as a global brand leader in today’s market?
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More Content = Better Results: How Brands are Using GenAI to Drive Performance
Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities.
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TV Disruption: New Viewership Patterns, New Tools & Strategies
Is everything you hear about retail media true? Exploring how shifting TV viewership patterns are driving the need for new data-driven analytics and measurement to enhance omnichannel efficiency and maximise returns for both the buy and sell side of the industry.
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Retail Media’s Next Move: How Wolt Ads, Mars & AppsFlyer Are Optimising ROAS
Is everything you hear about retail media true?
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Facing the Uncomfortable Conversations in Retail: Tommy’s and Mamas and Papas in Partnership
In October 2024 Tommy’s, the UK’s leading pregnancy research charity and Mama’s and Papa’s, the Uk’s leading high street nursery brand launched a groundbreaking partnership.
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Decoding the Future: Technology, Fragmentation & the Women Shaping Retail Media
Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers.
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Retail Media: Every Little Touchpoint Helps in Building Brands
As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix.
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How Brands Leverage DOOH and In-Store Retail Media
Retail Media is the industry’s hot issue, yet close to 80% of purchases are made in-store.
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Use AI – not IDs – for GDPR-compliant behavioural targeting
With GDPR, behavioural targeting in programmatic advertising has become more challenging.
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From Privacy Sandbox to Global Regulation: the Digital Landscape
With third-party cookies on the verge of extinction and AI-driven search upending audience engagement, the rules of digital advertising are being rewritten in real time.
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Commerce media – the smartest way to connect with consumers?
Commerce has always been at the core of PayPal’s mission, connecting brands and consumers for over 25 years.
_Editorial
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