Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
-
Tech Bros, What Is Your Legacy?
No founder gets to declare his own legacy. Other people decide what remains. -
How Adtech’s Outdated Payment Model Is Holding Back Innovation
The industry has spent a decade reinventing how advertising works. Now it needs a financial infrastructure built for the scale and complexity that innovation has created. -
3 Shifts Publishers Need to Survive AI’s Next Phase
To say that publishers need to run more efficient businesses to survive the next phase of the internet is an understatement. If we do not adapt, the industry risks extinction. -
Why Cookie-Free Is Still Advertisers’ Best Option
For advertisers, there’s never been a better time to decrease their reliance on cookies. -
After Cannes: Three Bets the Ad Industry Needs to Make Before Advertising Week
Cannes isn’t the moment you act. It’s the moment you decide what you’re going to act on. -
You Have the Signals. Do You Have Anything Worth Saying?
Contextual creative in DOOH succeeds by recognizing and reflecting moments that audiences are already collectively experiencing. -
In an Age of Infinite Design, Strategy Becomes the Ultimate Differentiator
Technology may reshape how work gets made, but the future still belongs to those who understand people best. -
Programmatic Broke Publisher Value. It’s Time for the Sell-Side to Strike Back.
Publishers have spent years building trusted brands, loyal audiences and valuable environments. Today, they also need tools to ensure that the value of their premium inventory survives the journey into programmatic marketplaces. -
Cannes Lions 2026: AI Grows up as Advertising Focuses on Real-World Impact
Taken together, the conversations from Cannes Lions 2026 suggest the industry is entering a more mature chapter. -
Meta’s Shareholder Dissent Is a Warning Label for Advertisers
Platform dominance made media feel simpler. A more pluralised market will make it more interesting, more demanding and, for the best-prepared brands, more valuable. -
Infrastructure Is About to Become the Hottest Topic in Commerce Media
By Nicholas Ward, President & Co-Founder, Koddi Commerce media is entering a new phase. After years of rapid growth, it now accounts for around one in every five dollars spent […] -
It’s Time to Dig Deeper Into Curation to Understand How It Delivers Business Outcomes
The open internet needs to be focused on how technology creates that value, and in a way that matches the simplicity and efficiency of the walled gardens.
LATEST POSTS
-
How Has Your Data Strategy Changed With Agentic AI at Your Doorstep?
-
Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road
-
The Beautiful Lie: Is Modern Marketing Theory Giving Us Permission to Deceive?
-
Healthcare AI Should Make Care Feel More Human
-
The Human Side of Experience Design | Angie Ahrens, Intuit
