The Rice Krispies’ Brand Mascots Are Ready for Halloween!

rice krispy treat being stretched and gooey

By Heather Taylor, Icon Editor, Advertising Week

It’s August and Snap, Crackle and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season. (We love to see characters get into the Halloween spirit early!)

rice krispies shocking orange

Check It Out: Kellogg’s Rice Krispies Shocking Orange Colored Cereal

Kellogg’s Rice Krispies Shocking Orange Colored Cereal is a new seasonal cereal with a spooktacular twist on classic Rice Krispies. Since so many delicious treats are made during the Halloween season, Snap, Crackle and Pop want to make it easy for fans to get in the spirit of making plenty of fall-themed treats. Pour a bowl of the shocking orange cereal to enjoy for breakfast or use it as your new favorite ingredient for Halloween-themed homemade Rice Krispies treats.

“We love seeing the scary-delicious treats families dream up with Kellogg’s Rice Krispies Cereal for the Halloween season and beyond,” said Sadie Garcia, Director of Brand Marketing at Kellogg Company.

“Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg’s Rice Krispies Cereal, plus, the festive color of the fall. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire.”

Where Can I Find This Cereal?!

shocking orange rice krispies scaled

Cereal lovers looking to get into the Halloween spirit can find Kellogg’s Rice Krispies Shocking Orange Colored Cereal at retailers nationwide starting in August. The suggested retail price is $4.49 for a 7.50-ounce box and $5.49 for a 12-ounce box.

For more treat-making inspiration and to keep up with all things Rice Krispies, visit the Rice Krispies website and follow along on Instagram, Twitter and Facebook.

PS: How much do you love Snap, Crackle and Pop’s Halloween costumes on the box? They’re ready for tricks and treats!