INSIGHTS STAGE
BRANDS & MARKETERS
Join some of the world’s most influential marketers and brands as they share insights on how they have achieved success and set themselves apart from the competition.
BRANDING & STORYTELLING
Storytelling is at the heart of great branding. These conversations celebrate the brands crafting compelling narratives that connect deeply with their audiences. Learn how authentic and creative stories shape perception, build lasting connections, and integrate seamlessly into branding strategies.
BRAND CONNECTION & IDENTITY
Brand identity is about the art and science of creating a distinctive and compelling image for your business. Hear case studies on how to design, communicate, and measure your brand identity across different channels and platforms.
TRENDS & INSIGHTS
Our industry moves at a dizzying pace. This track will keep you up to date. What changes has the last year brought about? Which new technologies are shaping how we do our business? What is on the horizon?
MEDIA STAGE
MEDIA & ENTERTAINMENT
The media and entertainment landscape is undergoing significant transformation by way of technological innovations, shifting audience perspectives, strategic mergers and acquisitions, and groundbreaking new content. Get your state of the industry roundup at AWNewYork as we discuss the trends to keep up with, and the content and audience strategies that matter most.
ATTENTION ECONOMY
Endless scrolling and shrinking attention spans have made the competition for consumer focus more intense than ever. This is your front-row look at the creative strategies and storytelling that stand out when attention isn’t guaranteed.
STREAMING
Streaming is evolving beyond content delivery into a space for deeper audience engagement and innovative brand opportunities. Hear how platforms are redefining entertainment, leveraging data, and creating ecosystems that shape the future of media consumption.
MODERN MEDIA & STORYTELLING
The TV industry is shaping its future through rapid advancements in technology, audience fragmentation, and the rise of new platforms. We’ll look into our crystal ball for a preview of what’s on the horizon for television as industry experts analyze innovative content strategies, monetization models, and the evolving relationship between viewers and screens.
CREATIVITY STAGE
CREATOR PERSPECTIVES
With their ability to connect with followers on a personal level, creators bring a perspective that can’t be matched. If the creator economy is in your wheelhouse, this is your one-stop shop to hear from a who’s who of creators and brands leading the way in the business of content creation, audience building, brand partnerships, and more.
CONTENT & POP CULTURE
Hear from content creators and pop culture luminaries shaping passionate audiences and creating cultural moments.
THE NEW SPORTS ECONOMY
The rise of NIL rights has changed the game for athletes, giving them new ways to build brands and earn money by connecting with fans and companies. At the same time the sports economy is evolving, with trends, opportunities and challenges driving changes in fan experiences, team and league operations, and how sports are viewed. We’ll unpack it all with perspectives from athletes, brands, and advocates navigating these conversations.
COLLABS & PARTNERSHIPS
The TV industry is shaping its future through rapid advancements in technology, audience fragmentation, and the rise of new platforms. We’ll look into our crystal ball for a preview of what’s on the horizon for television as industry experts analyze innovative content strategies, monetization models, and the evolving relationship between viewers and screens.
INNOVATION STAGE
ENGAGING WITH THE MODERN CONSUMER
Hear from experts on attracting new customers, maximizing retention of loyal advocates, and addressing the modern-day challenges of creating lasting relationships with consumers.
INDUSTRY DISRUPTORS
The pioneers who are redefining the game and creating seismic shifts in our industry. Hear fresh perspectives from the innovators shaping the ways we do business today.
MODERN MARKETING & MEASUREMENT
The campaigns and technologies that we’ve all been talking about, the creative minds that drive them and the insights that you can leverage for success.
FUTURE FORWARD
Future Forward is the place to look ahead at future technologies, strategies, and philosophies shaping the industry. It’s designed to make bold predictions, debate those predictions, and bring the lessons of today into the forecasts of tomorrow.
TECH STAGE
DATA & COLLABORATION
How are you gathering, interpreting, and using data to improve your business? Learn how industry leaders are turning data into smarter, more informed decisions.
ADVANCES IN ADTECH
Your source for the most advanced targeting and automation techniques reshaping the marketing sector today.
AI & INNOVATION
AI, agentic, automation, and fully integrated tech solutions are revolutionizing our industry, creating new opportunities and disrupting traditional business models. Sometimes it’s hard not to get lost in the buzz and controversy. This is where industry experts and innovators will talk through the solutions and challenges that these technologies present for marketers, brands, and creators.
TECH STACK OF TOMORROW
What’s in your tech stack? It’s a question that’s floated around more than ever. This track brings together those building a solid tech foundation and the voices innovating the technologies shaping tomorrow. Prepare for the challenges ahead by making sure your stack is built to support what’s next.
MARKETPLACE STAGE
SHOPPING & COMMERCE MEDIA
The retail experience for consumers continues to shift, and brands are getting creative to keep up. We’ll break down how to tap into retail media networks to enhance e-commerce offerings and drive in-store foot traffic while revolutionizing how consumers engage with brands.
SMALL BUSINESS MARKETING FORUM
The Small Business Marketing Forum is designed to equip small-sized businesses with the knowledge and tools needed to boost sales and brand recognition. Featuring actionable insights on strategies tailored for small businesses, these lessons are universal and can apply to anyone looking for a business boost.
MID-SIZED & INDEPENDENT AGENCY FORUM
The agency landscape is rapidly shifting, reshaping how work gets made, bought, and measured. Mid-sized and independent agencies are competing at the highest level by moving faster, staying closer to clients, and delivering effective, efficient work. This forum brings together leaders building these businesses in real time, sharing how they are winning business, structuring teams, and navigating pressure on legacy models.
GAME CHANGERS
Masters of their craft. Innovators in their field. Unique campaigns. Influential icons. If they’re making waves, advancing the industry, or sparking change; this is where you’ll find them.
CAMPAIGNS & CREATIVITY
Hear from the creative minds behind some of today’s most unique and exciting campaigns. Whether it be a hilarious Super Bowl commercial, compelling brand partnership, innovative social media push, or a powerful OOH Ad; we’ll shine a light on the process straight from those who were behind the scenes.
SCALE UP LOUNGE
GAMING SUMMIT
The Gaming Summit is a high-energy insights-packed forum built to demystify gaming through the lens of what’s actually working and arm marketers with a blueprint for success in this constantly evolving industry. The content and experiences are curated by the Advertising Week team and a panel of expert marketers, creators, developers, and platform leads.
HEALTH SUMMIT
The Health Summit focuses on how health, wellness, and life sciences brands are navigating a category with real constraints and real consequences. The discussion centers on how marketers are balancing innovation with regulation, earning trust with patients and consumers, and using data, creators, and emerging platforms in ways that actually hold up—while recognizing the responsibility that comes with marketing in health.
CTV SUMMIT
Let’s be real: the way we buy ads on streaming TV is overdue for an upgrade. Join Wurl and friends for an afternoon of insightful conversation, fresh perspectives, and zero fluff – all about what’s actually working in CTV right now.
INVESTOR SUMMIT
Join Advertising Week for a day that covers everything you need to know about the current state of the advertising ecosystem in terms of deals, mergers and acquisitions. It’s essential viewing for anyone who is interested in what gets bought and sold in the sector. Learn about what’s hot in the market and how to grow your business.
CAREER SUMMIT
As we discuss the trends shaping our industry, we’re mindful of professionals facing career uncertainty. This is your space to grow, connect, and reset. We’re bringing together the tools, insights, and people to help you navigate your next move, strengthen your leadership skills, and reconnect with the work you love. Expect practical workshops, meaningful conversations, and connections that could change your path. Ready to level up?
