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How STAYCOOL Created a Clothing Collection for the Pillsbury Doughboy
ICYMI, a clothing collection starring Pillsbury’s beloved Doughboy mascot dropped on Friday May 15, 2026.
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Can We Mitigate the Economic Risks of AI in Digital Advertising?
The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.
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Designing for Conversion: How Brand Experiences Unlock Paid Traffic Value
When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.
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Victoria Dyke, Co-Founder of Ziggy
Join Katie as she talks with Victoria Dyke, Co-Founder of Ziggy on the firm’s rapid rise.
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How Sport, Social Media and Community Are Converging Around Refugee Support
In an era where brands and agencies are under increasing pressure to prove social impact isn’t just performative, partnerships that combine community, culture and long-term commitment are beginning to stand out from the noise.
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Making AI Work Without the Fear Factor
From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think more strategically, and move forward with confidence.
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Why Love Story’s Sound Hits Harder Than Its Fashion, and What It Says About Brands and Nostalgia
A reminder that attention is still shaped by what we allow to linger.
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When Live Events Become Cultural Moments with Jeff Clanagan, Hartbeat
With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment.
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Creativity / AI: Walking the line between PAIN and GAIN
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
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RE-AIR: McLaren Racing’s Louise McEwen on Building a Fan-First Brand On and Off the Track
Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation.
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Making Audience Data Work for Agents, Not Just Algorithms
The move toward agentic systems will not happen all at once, but many of its components are already in place.
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Why Timing Is Everything for Converting Attention Into Action
Where does interest genuinely begin, and how easy is it to act while that interest is still there?
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From the Sidelines to Center Stage: Kimmi Chex on Her Growing Sports Entertainment Career, Motherhood Journey, and Financial Education
Kimmi opens up about her career in entertainment, becoming a mom in her 20s, and the moment having children changed how the industry saw her.
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Building the Next Generation of Agency Talent in the Age of AI
On this episode of Agency Alchemy, we sit down with Rob Cherof, Founder and President of Rocket Camp, for a wide-ranging conversation about the future of agency talent, mentorship, and creativity in an AI-driven industry.
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Making the Right Moment More Valuable
In this episode of Modern Marketing and Measurement, I’m joined by Brad Quinn, SVP, Strategy & Growth at KERV.ai, to talk about a part of marketing that’s been hiding in plain sight—context.
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The World Cup Audience Is Bigger and More Fragile Than Brands Think
Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
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Beyond the 90 Minutes: How Timing and Intent Can Unlock World Cup Ad Success
By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties in living rooms and fan zones around the world, the FIFA World Cup is more than football – it’s a massive cultural moment. This year’s tournament is forecast to be the most-watched sporting event of all time, reaching more than 5 billion people worldwide. For…
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Does your brand have lore?
The answers to these questions are the beginning of your experiential principles.
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Why Seasonal Calendars No Longer Work
Those who cannot move beyond calendar-based marketing are actively losing relevance.
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Media Isn’t Fragmenting the Way We Think. And That Changes Everything
In a world where everything is optimized, automated, and increasingly controlled, the advantage doesn’t go to the brands with the best tools.
