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We Got Really Good at Showing People Ads They Don’t Watch
The industry has done something genuinely impressive within media innovation.
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The Real Marketing Challenge That Another Tool Won’t Solve
Marketing leaders do not need another year of chasing disconnected innovation.
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3 Ways Marketers Can Stress Less
The physical benefits of yoga are powerful.
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GenAI Search: What Healthcare Marketers Need to Know
Understanding where GenAI Search fits in the funnel, keeping governance at the forefront, and having SEO and SEM strategies designed to reach consumers at both the top and bottom of the funnel, will support success in the AI era.
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Retail Media’s Growing Pains: Steve Biddle on Fragmentation, Merchant Alignment, and the Next Evolution of RMNs
On today’s episode, we’re joined by Steve Biddle, Chief Commercial Officer at Zitcha. With a career spanning Walmart, Meta, and now one of retail media’s leading orchestration platforms.
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AI Can Generate Anything. Taste Is the Real Competitive Advantage
On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters.
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The Rise of Two-Tier Travel: Why Brands Must Design for the in-Between Moments
This is the final call for airlines that want to differentiate themselves in the modern travel landscape.
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Kellogg’s Toys Are Back, Because Marketing as We Knew It Is Gone
In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what’s next because these strategies have a shorter shelf life than the products they are helping sell.
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Five Keys to Successfully Selling a Founder-Led Saas Business
The founders I’ve seen complete a sale process successfully are well prepared from the outset.
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Retail Media’s Next Growth Phase Won’t Come From More Ad Slots
Durable media businesses own the customer relationship, shape the advertiser relationship, and maintain control over the environments where monetization happens.
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The Future of the Paid Search Marketer
Search marketers must also become experts in the evolving effect of AI on search.
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From Attribution to Intention: Asking Better Questions to Drive Real Growth
In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people.
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The World Cup Won’t Just Break Traffic Records. It Will Expose Monetization Gaps
The audience is guaranteed. The revenue is not.
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How Exverus by Brainlabs Is Preserving Indie Agency Culture After Acquisition
We’re joined by Talia Arnold, Managing Partner at Exverus by Brainlabs, to unpack how the agency has navigated growth without losing the culture that made it successful in the first place.
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Unordinary Ideas: How to Grow Brands in an Increasingly Undifferentiated World
As categories continue to slide into a homogenous and undistinguished middle, a mindset shift is required.
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AW Throwback: The Debut of the Blue M&M
Do you remember when a typical bag of plain M&M’s didn’t have blue candies inside it?
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Did Social Kill the “Celebrity”?
By Julia Pascual, Social & Influencer Strategist, AntiSocial To say that culture is demanding is an understatement. Social has provided us with more content than we even have the time for, and that has made us selfish. The way we consume media both on and off our phones has changed. Now we don’t just want to see celebrities on TV,…
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The $1 Trillion Compliance Tax — and the Companies That Aren’t Paying It
The brands still treating privacy and performance as a trade-off aren’t just leaving money on the table.
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From Planning to Performance: Why Data Connection Matters
By Karim Rayes, Chief Product Officer, Nexxen Brands and advertisers have spent the past several years investing heavily in first-party data, and for good reason – privacy regulation, signal loss and media fragmentation have made direct customer relationships more valuable than ever. But treating first-party data as a complete strategy can, in some cases, be a half-baked approach –lacking the…
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Why Agencies Need a Neutral Measurement Backbone in an Era of Consolidation
By Elissa Brown, North America E-Commerce Industry Lead As agency holding companies fuse and expand their control over campaign planning, activation, data, and measurement, brands are asked to trust a more centralized model of accountability, where planning, execution, and measurement are increasingly integrated under one roof. A tension emerges: the more a single company handles reporting and messaging, the harder…
