News Archives

A New Way for Brands to Maximize Their Cause Marketing Impact

While many charities are doing excellent work, one of the persistent obstacles they face is an inability to communicate effectively to the public the scale of the problem and the potential solutions.

To Successfully Implement a Product- led Strategy, Focus on Creating a Friction-free User Experience

Product-led Growth (PLG) is a relatively new model that has been adopted by many of the most successful tech companies. In a product-led approach, brands want their users to get the core value as soon as possible.

The Six Best Ways to Connect Brands to Culture

What is the key to increase relevance, driving brand love and, ultimately, revenue? Well, the answer isn’t far off from how one got to be class president or homecoming king/queen in high school.

Results, resilience, and the Route to Ready for 3 brands

To inspire and help you begin the Route to Ready, here are examples of how three successful brands got started on their own journeys.

How to Fix Ad Tech’s Lingering Problem

As a proponent of ad tech innovation, it pains me to say this. Our industry is wildly inefficient, not automated, and not transparent. And we’re barely addressing these major faults.

Customers Are Ready for Voice Experiences. Are Brands?

After years of ads and interfaces that talk at users, the brands that best empower customers and maximize the benefits of interactive voice experiences will be those that learn to listen.

Painters Wanted

Of the omni-present Covid-recovery “we’re hiring” pleas, perhaps among the most curious comes from a media company in Brooklyn aggressively seeking . . . more sign painters.

How CPG brands are redefining their approach this holiday season

With people ready to celebrate this holiday season, marketers will need to take just such a data-driven approach to create messaging that resonates and is personally relevant to customers.

The Evolution of ViacomCBS’ Multicultural Marketing Capabilities

When it comes to marketing across multicultural audiences such as Black, LatinX, and Asian American Pacific Islanders, it’s imperative to target segments authentically, and that’s what is playing out across the industry today.

Culture of Influence: From Creator to Corporation

With increasing power and cultural cache, today’s biggest influencers are creative powerhouses at the frontlines of a rapidly evolving influence marketing industry.

Authenticity in Advertising

Ok, so we’re not saving lives, but if I’m selling you a hamburger, you’ll know you’re being sold a hamburger. Terms and Conditions apply.

Building Brand-Agency Relationships that Move at the Speed of Digital

Amidst an era of incredible change, why has the brand-agency relationship largely stayed the same?

Five Things All Brands Need to Know about Out of Home Advertising Going into 2022

While consumers are out and about in droves and driving around at, or above, pre-pandemic levels, COVID has permanently shifted consumer behaviors, and thus, brands must shift how they are planning and allocating media.

Twitter Chat: The Future of Measurement

Our multi-part AWNewYork Twitter Chat series with Nielsen continues with part 3 – The Future of Measurement

How Global Citizen Used Data-Driven Creativity to be Ready For What’s Next

To demonstrate the outsized impact of data-driven creativity to drive real change, Global Citizen partnered with Google to pose a challenge to world-class creative & performance media agencies.

Happy 60th Birthday, Charlie!

The celebrations keep swimming upstream for StarKist’s Charlie the Tuna! Join us a new video premiering at #AWNewYork 2021 celebrating the iconic brand mascot.

Keep COVID Stress Out of Your Customer Communication

12 steps executives can take to hold toxicity at bay and put good karma into the universe.

Getting Ready For What’s Next in Video

Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, as we explore how marketers can be ready for today’s opportunities, and what’s coming next, in streaming and shopping.

Sex, Drugs, and Revolution: How Women’s Health Brands Are Driving Radical Change

Deborah Stafford-Watson, Head of Provocation & Strategy UK at Elmwood, explores the profound shift in messaging at the core of women’s health care products.

Twitter Chat: The Importance of Representation in Media Presented with Nielsen

Our 4-part AWNewYork Twitter Chat series with Nielsen continues with part 2 – The Importance of Representation in Media.

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