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Watch: Tips for Showing “Mature Female Friendships”
If you’re marketing to women over 40, take the time to understand what that looks like. Here’s some advice to get you started. Welcome to Shutterstoop, a video series in which Shutterstock’s senior director of content marketing, Jennifer Braunschweiger (shown center), has a casual conversation with a colleague from her stoop in Brooklyn, New York. In this installment, she sits…
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Ready for Growth: How Mondelēz International Scaled Human Connection
Join Kate Stanford, Google’s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondelēz International on how they pivoted their teams that were traditionally built for mass marketing to deliver “empathy at scale.”
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Introducing the 2021 Madison Avenue Walk of Fame Winners!
And the winners of the 2021 Madison Avenue Walk of Fame are… Liberty Mutual’s LiMu Emu & Doug and Microsoft’s Clippy!
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Immersion is Far More Than a Personal Playlist
Today marketers have nearly endless choices, but audience time and attention are tight. People are moving away from many traditional sources, and they’re tired of their screens.
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Twitter Chat: The Elements of a Great Brand Presented with Nielsen
We kick off our 4-part AWNewYork Twitter Chat series with Nielsen discussing The Elements of a Great Brand.
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How Top Fashion Brands are Advertising on Social Media
According to Pew Research Center, today in the US, seven-in-ten are using social media. Of that group, younger adults are the most loyal and heavy social media users, creating an unparalleled marketing opportunity.
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Why Attention is the Business We’re In
By Steven Piluso, EVP, Managing Director, Strategy, OMD USA If you work in a media agency, you’ve probably gotten this question from friends or family: “So, what is it that you do exactly?” The next time they ask, instead of trying to explain that, no, your job isn’t like Don Draper’s – is anyone’s? – give them this answer: I’m…
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Greenwashing, Greenwishing, and Other Deadly Sins
By Alison Pepper, Executive Vice President, Government Relations, 4A’s – American Association of Advertising Agencies (LinkedIn) You wouldn’t think an animated otter cheerfully strumming a guitar and generically encouraging a diverse array of carefully assembled U.K. residents to recycle would invoke controversy. On its face, it sounds pretty innocuous (or um, innocent, if you’re feeling cheeky). But it did invoke…
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When Is It Okay to Use Famous Faces in Your Marketing Materials?
Head of Shutterstock’s Rights and Clearance department, Corky Balch, discusses the legality of using famous faces for your next campaign.
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Goodbye Panels, Hello Households. The Future of TV Measurement is Here
TV ads transacted on broad age and gender targets from panel-based ratings as the common currency will soon be in the rearview mirror. The journey is well under way to evolve the measurement currency to meet the needs of marketers and publishers.
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AWNewYork 2021: Lessons in Authentic DE&I: Thoughtfully Impacting Branding and Advertising, from the Inside, Out
Join us as we explore how the LGBTQ+, Black and Latinx communities are represented by adland, as well as women and non-binary people all over the world.
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Seasonal Targeting Requires Publishers’ Insight
Behavioural insights will help marketers thrive this holiday season as shoppers stay online.
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The Value Exchange: How Consumers and Brands Have Built Trust
Most marketers are now considering best practices. While there are sure to be quite a few, they can all be rooted in a clear value exchange — by highlighting how data collection can improve overall experiences for consumers.
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How Publishers Can Get Smarter with Their Reader Prompts
As the reality of a soon-to-be cookieless world sets in for publishers, all eyes are on the need to diversify revenue streams and forge deeper connections with readers through insights gleaned from first-party data.
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How Becoming a Customer-Centric Business Starts with Humanising Data
While it’s probably difficult to imagine in today’s world – where anyone can whip up a business-destroying Twitter storm in seconds – listening to customers hasn’t always been the default.
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How Branding In Games Has Come Of Age
The gaming industry now boasts three billion players globally with a value in excess of $175.8bn. Gamers are an older and more diverse demographic than often assumed.
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Marketing the Pet Food Renaissance
If you’re a cat or a dog, what a time it is to be alive. A golden age of flavour. A pet food renaissance.
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The State of CX in 2021 – Why Technology and Strategy Reign Supreme
No matter how much the world changes, the importance of serving your customers well will always be a top business priority. Yet how you achieve that goal must continually evolve.
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How to Create the Most Clickable Video Content, According to AI
Which colors work best on screen? How many people should you cast? The answers are as much about science as they are about art. By Bridget Johnston Shooting a brilliant video takes a fair amount of vision and instinct, no doubt. But, it can also take a lot of guesswork. How can you ever really know what will resonate with an…
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Why the Future of B2B Must Be Guided by Emotion
By Michael McLaren, Global CEO, Merkle B2B The days of cold, rational B2B sales and marketing based solely on product details and features are coming to an end — and that’s a good thing. All too often in the past, communications throughout the B2B buying cycle have been largely product-centric and fact-based. And in many cases — boring. Our customers…
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Sports Marketing Has Outgrown the Broadcast
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How to Build an Immersive World Inside a Sports Arena
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Liberty Mutual on Making Liberty Biberty: “We’re Not Manufacturing a Mascot and Hoping It Sticks”
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AI Is Rewriting the Rules of Omnichannel Advertising
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Meet the New Consumer: Calculated, Skeptical, and Resilient