News Archives

Avoid These Common Mistakes When Building Personality into Chat

For the last few years, companies have been getting serious about designing unique personalities for their brand-driven chat experiences.

Holiday travel will look different this year. Here’s how marketers can be ready

With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair.

Addressing Big Tech’s Power Through a Geopolitical Lens

For several years now, the digital ad industry has operated under the auspices that strict privacy regulations could come down at any moment.

Digital’s White Whale: Marketing on Reddit

Reddit is infamous for being a marketing graveyard. It is full of buried links from entrepreneurs and marketers that just didn’t “get it.” So how do you “get it” and avoid falling into the trap?

How Precision Analytics Can Drive Audience Relevance and Campaign Impact

The Almond Board of California has partnered with us since 2000 to increase demand, consumption, and positive perceptions of almonds globally. Our tenure began with an innovative nutrition-based marketing platform and has evolved ever since.

The Name’s Brand… James Brand

The owners of successful brand characters know when to change things subtly and also know when a change can mean big publicity.

Tech And Trust: Forging The First-Party Future Of Adtech

If we are to be prepared for this brand-new ad ecosystem, we still need to address the challenges of data disparity and privacy-compliance that are causing so much concern.

Digital Media’s Loss is CTV’s Gain

The past year has not been kind to digital media. From the (now-delayed cookie-apocalypse) to Facebook’s continual political troubles to increased scrutiny on digital privacy, it’s safe to say digital media has not had a good 2021.

Does Third-party Data Need a Rebrand?

Third-party data, the product, is better than ever. It’s ethically sourced and privacy-compliant and will remain so even after cookies fall away.

Inside Google Marketing: 3 Rules Driving Our Holiday Retail Strategy

By Michelle Scruggs, Performance Media Lead at Google North America The holidays are a critical season for Google Media Lab. We’re the team that plans, buys, runs, and assesses media on behalf of Google’s brands. As head of performance media for North America within Media Lab, my team focuses on how to best position direct response campaigns to maximize sales…

Amazon Gets The Whole Picture

When the Amazon juggernaut rolls into a sector, market dominance is assured – it’s a question of when not if. Its latest venture? The trusty television set.

WTF is Brand Governance And Why Is It Important?

Brands are experiencing a dramatic increase in the complexity of their marketing mix as a result of digital transformation.

Green Elbows: Nudging Consumers Towards Sustainable Behaviours

Eco marketing is growing, by necessity, and with increasing urgency. But that doesn’t mean everyone buys into it.

How Audio Attribution Can Transform Multichannel Campaigns

Audio consumption experienced a huge surge over the pandemic and proved its worth as a powerful form of communication and now, at long last, we can measure just how much.

How To Keep The Party Going In A Cookie-Free Future

While we have never completely relied on third-party cookies – by offering Commercial Mix Modelling we don’t need them to measure effectiveness – we are indirectly affected.

The Forgotten Enabler of Online Personalization & Identity: Direct Mail

The modern age heavily features information overload, with constant competing demands for our attention and patronage.

Why Every Company Should Target Hispanic Consumers (Starting Immediately)

With its exploding population, growing spending power and youthful bent, the U.S. Hispanic population segment represents a lucrative opportunity for savvy marketers.

3 Strategies To Bring Your Audience And Advertisers Closer In A Cookie-Less World

The ground is already shifting when it comes to cookies. During this transition period, I thought it might be helpful to share a bit about our approach to cookies (or the lack thereof).

Publishers, Now Is Not the Time to Kick the Cookie Can Down the Road

The move to a cookieless world isn’t like the dozens of other tech pivots that have kept publishers on their toes in recent years. This isn’t just a bridge to be crossed when publishers come to it. This move is the big one.

How To Reach CTV Audiences In The Premium, Privacy-First Video Landscape

The ‘old’ has become new once again for TV and video advertising. As a premium environment, traditional TV has historically given advertisers a much greater reach using contextual targeting; with campaigns based around content.

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