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Why the 50+ Shopper Is Money — and How Smart Brands Are Cashing In
By Mark Bradbury, VP, Research & Insights AARP Media Advertising Network (AMAN) Marketers have made progress in recognizing the 50+ shopper as a key consumer segment, but too many still overlook this demographic’s ability to meaningfully grow market share. The data is clear: For more than a decade, consumers aged 50+ have accounted for over half of all U.S. consumer…
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SaaS Is Not Dead. Lazy SaaS Is
That is where the next era of enterprise software is going. Not the end of SaaS. The end of SaaS that never earned the right to exist in the new world.
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Redefining the Entry Level: Why AI Is Accelerating Careers, Not Replacing Them
Let’s stop asking what AI might take away, and start designing for what it can help people become.
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The Next Era of Marketing
The next era of marketing won’t be defined by automation alone, but by the intelligence that comes from understanding what to automate, what to measure, and what to humanize.
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From Scarcity to Saturation: Why Attention Alone No Longer Wins
The question for every brand right now isn’t “how do we buy more attention?” It’s “why would anyone choose to participate?”
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The AI Super Bowl Ads Weren’t the Real Story. The Real Story Was Who Sat It Out
For marketers watching the AI race, the takeaway is which company is structurally positioned to monetize AI at scale.
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Brand Identity Is the New Media Currency
For advertisers, the smartest media bets are on partners that know exactly who they are, who they serve and how your message fits naturally into that story.
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Beyond Last Click: Measuring What Actually Drives Growth
On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex.
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Why Your TV Budget Needs A Partner
Every scene is a potential brand moment. The question is whether you’re in them.
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When Fandom Outperforms Personalization: What Marketers Can Learn from Communities That Actually Connect
For marketers facing personalization fatigue, the solution isn’t more precise targeting. It’s more meaningful presence.
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The Walking Dead of Advertising: Why 66% of Agencies Are Stuck in AI Purgatory
The agencies that move decisively in 2026 will look back on this moment as the inflection point. The ones that don’t will wonder why they missed it.
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How to Make Your Content AI-Citable: The New Rules of Structure, Social, and Signals
By embedding these questions into your content process, you make every page more likely to surface in AI answers, without sacrificing human readability.
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Ideas With Consequences — Leeann Leahy on Leading an Independent Agency Into Its Next Chapter
What does it take to build a nationally competitive agency from Portland, Maine — and keep it independent for 33 years?
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TV Is Shifting to Performance. Audio Should Follow
Audio already has the audience and the cultural relevance. Now it’s time for it to earn its performance credentials.
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What Immediate’s 2026 Travel Research Means for Marketers
The brands that win will be those that show up early, align with passions, and use trusted environments, combined with smart first-party data targeting, to influence decisions before a booking is made.
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Why Off-Site Retail Media Is Growing Twice as Fast as On-Site
Commerce media spent its first decade inside walled gardens. The next decade will be defined by what happens now that it’s free.
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For Netflix, Live Events and Warner Bros. Are a 1-2 Punch
Netflix isn’t betting on any single show to secure its future. It’s betting that habit, built from moments that bring people in and libraries that keep them there, is the most defensible advantage in modern media.
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Luxury, Reimagined: How AI Experiences Are Elevating the Digital High-End Customer Journey
Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
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Stop Trying to Fool People: How Movers+Shakers Uses AI to Amplify Creativity, Not Replace It
Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.
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Retirement Doesn’t Suit Brand Mascots
Advertising has yet to determine how brand mascots can successfully retire, if they should retire at all.
