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The Future of Connection Is Human – Taking Brand Experience Into the Next Era
The next era of brand experience won’t be defined by prediction, but by stewardship.
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The $70 Billion Question: Why So Much Ad Spend Delivers No ROI
In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return.
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Spruce Weed & Grass Killer’s New Mascot Is a Dog — Here’s Why It Matters
What comes to mind if you’re tasked to come up with a mascot for a weed killer brand? Your brainstorm session might be more likely to include a live-action spokesperson or an animated ornery weed — and less likely to consider a dog.
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Thomas’ Breads Has a “Breakfast Guide” Instead of a Traditional Mascot — Why It Works
Thomas’ Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character.
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How to Make International Women’s Day Matter All Year
To explore how brands can build sustained cultural impact, leaders have shared their perspectives on what brands still misunderstand about IWD.
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From Shelf to Screen: How AI is Transforming Consumer Brand Engagement
In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.
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From Fragmented Channels to Marketplaces: Why Automotive Media Is Finally Catching Up to How Buyers Actually Shop
Automotive media isn’t becoming more effective by adding more channels. It’s becoming more effective by becoming more aligned and eliminating silos.
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The Fragmentation Crisis – Why Integration is Now the #1 Performance Driver
Integration should simplify the stack, not add to it. The goal is fewer systems, fewer dashboards, and fewer reconciliations—without sacrificing visibility or control.
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Advertising Doesn’t Have a Targeting Problem. It Has a Translation Problem
Better questions allow systems to produce better answers, and better answers lead to better decisions.
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How to Run Global Campaigns That Aren’t Boring
Global campaigns should be the most powerful work a brand produces. Yet somehow, they’re often the most forgettable.
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The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
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Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
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The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
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Work Smarter with AI: 3 Things Your CRM System Should Automate
If you’re doing these tasks manually or not at all, now’s the perfect time to let AI share the workload.
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What “Punch the Monkey” Teaches Brands About Winning Viral Moments
Overreach can feel opportunistic very quickly, particularly when emotion is involved. Brands that navigate these situations successfully tend to share three characteristics.
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Advertising Inside The Model
The future of advertising will not be won by whoever finds the cleverest place to stick an ad in a chatbot.
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“The End of Creativity” Is a Lazy Diagnosis
Before we prematurely write the obituary for creativity, let’s focus on the opportunity to make meaning.
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The AI Front Door: How LLMs Are Rewriting Brand Discovery with Johann Wrede, CMO of UserTesting
We sit down with Johann Wrede, Chief Marketing Officer at UserTesting, to explore what happens when AI summaries become the new brand front door.
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How Can Marketers “Wuthering Heights” Their Brands?
The lesson for marketers is simple: protect what makes you distinctive, but express it in a way that feels current.
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If AI Outperforms Us at Ads, Maybe Ads Weren’t the Point
If machines outperform us at ads, that may simply mean we have treated ads as the primary battleground for too long.
