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The AI Experience Room: A New Monetizable Asset for Rights Holders
For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.
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Louisa O’Connor, Founder, Seen Presents
Join Katie as she talks with Louisa O’Connor, Managing Director of Seen Presents about the value of in person experiences, the unexpected challenges and rewards of being a founder, finding great talent and making the intangible, tangible.
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Pilot Parker Stars in a New Campaign Highlighting the Malaysia Airlines Travel Experience
In “A Story Inspired by True Memorable Moments,” we see the travel experience told through Pilot Parker’s eyes. Let’s watch.
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10 Biggest Social Media Marketing Mistakes Businesses Make
Social media is a fickle and fluid beast. Avoiding these mistakes is your best chance to master the small business social media marketing space for the long haul.
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Don’t Change the Game for Ads. Change Ads for the Game
The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
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Can Autonomous Media Be Trusted? That Depends on Who its Agents Truly Serve
Agents, with buyers and sellers as their masters, provide an opportunity to reshape all facets of the digital advertising market in the interests of its participants, not its gatekeepers.
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Dear Advertisers: Simplicity and Performance Are Not Mutually Exclusive
Just because the ecosystem continues to become more complex, advertisers should not abandon hope for a simplified path to performance.
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Kristen Cavallo: “Self-respect is non-negotiable.”
In the debut episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday sits down with legendary advertising leader Kristen Cavallo.
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Turning TV Into a Performance Channel with Investment Grade Data
Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to real consumer action—like search and site visits—and what that means for marketers navigating today’s mix of linear, streaming, and live sports.
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Why AdTech’s AI Agents Are Hallucinating Strategies And How to Fix It
Everyone has an AI agent now. Very few have one that actually knows what it’s looking at. That distinction is the whole game.
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Doom Scrolling: Tiktok’s False Start Is a Symptom of Social Commerce Chaos
The value proposition of social commerce is clear. Audiences are fracturing, and it’s getting harder to reach Gen Z with conventional advertising.
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The Art of the Moment: Why Brands Are Still Treating $100k Screens Like Paper Billboards
A smart, timely billboard speaks volumes. It can react, adapt, and connect in a way no 15-second skipable video ever will.
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The Sameness Problem—Why AI-Powered Ads Can Be Easier to Ignore
In 2026, production isn’t a scarce resource, but perspective can be.
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AI’s Biggest Benefit Might be Eliminating Audience Composition Bias
AI-built models are designed specifically to take advantage of correlations between a brand’s audience and behaviors exhibited within a database, no matter how counterintuitive those correlations may seem on the surface.
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LEGO Education’s Sean Tindale On What Kids Really Think About AI
Sean Tindale, Head of Brand at LEGO Education, joins to explore how LEGO Education is approaching AI through a filmed social experiment with kids.
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Is AI Cannibalising the Web It Was Built On?
There’s an irony buried in the AI revolution that nobody wants to talk about.
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Message in a Bottle: The Power of Time and Age
Some luxury marketers do stand out for the way they apply these sort of principles to position aged products, historical places and various heritage and legacy brands.
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Incrementality: The Metric That Doesn’t Exist
Marketers are stuck in Plato’s cave. Attribution, experiments, and MMM each cast different shadows. None reveals true incrementality. The truth remains unknowable.
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Building the Next Generation of Commerce Media: Why Coordinated, End-to-End AI Determines Who Wins
Commerce media is a growth engine. But it is system intelligence, not isolated optimization, that determines how powerful that engine becomes.
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What Recession Pop Reveals About the Psychology of Nostalgia
For marketers and brands, the takeaway is clear: nostalgia doesn’t just tell us what people like — it tells us why they buy.
