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The Brand-as-Publisher Playbook: Why Editorial Discipline is Your Only Defense in the AI Era

By Ben Bloch, Founder & CEO, VenturePR For decades, the world operated within a very comfortable, predictable fence. Brands advertised, journalists published, and audiences consumed. Trust was bottlenecked through a small number of institutional gatekeepers, and we measured our worth in reach and impressions. That model hasn’t just fractured, it’s been completely obliterated. Today, audiences live in a hyper-fragmented landscape…

Quantum Marketing Demands a New Mindset for Brands

By pairing a flexible mindset with thoughtful, incremental adoption of technology, marketers can move beyond rigid strategies and truly ride the waves of modern consumer behavior.

The OOH Factor: Why Billboards Are Still Effective in the Digital Age

The most effective marketers don’t see OOH as an awareness medium that needs to be backed up by social, display and digital video, but as a starting point that signals intent and creates a buzz for omnichannel campaigns.

Escaping the Race to the Bottom – Why Relevance Must Define Quality

By moving away from black-box buying and using intelligent, transparent AI to embed Relevance into every impression, advertisers can finally escape the race to the bottom.

Not Your Granddad’s MMM: AI, Creativity, and What Comes Next

On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media.

From Brand Story to Guest Experience: How FerebeeLane Is Rewriting the Rules of Luxury Marketing

Josh Lane (COO) and Matt Ferebee (CCO) of FerebeeLane unpack how they’ve built their agency by flipping the traditional model on its head.

When AI-Driven Content Falls Short: A Headless CMS Playbook for Human-Driven Storytelling

The “AI vs. Human” debate is a distraction. The real competition is between brands that are stuck in the rigid workflows of the past and those that have built a flexible foundation for the future.

Everything Old is New Again

It seems nostalgia is everywhere these days – even in digital media and advertising.

From Kitchen to $2B Exit: Allison Ellsworth on Building Poppi

On Raising Wealth, Allison Ellsworth breaks down the journey of building Poppi into a $2B PepsiCo acquisition.

Why the Open Web Is Built for Outcomes in the AI Era

Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape.

SEO to GEO: Best Practices Beyond Basic Optimization

It’s tempting for large, established brands to believe they’re insulated. History suggests otherwise.

From Search to Recommendation: How AI Is Rewriting Discovery

In this episode, Sean Betts, Chief AI & Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands.

Square One, Again?! What the In/Out Agency Cycle Means for Branding’s Future

By now we should all be able to agree that design is not disposable—so why are we allowing brands to treat it as such?

Why Last-Click Attribution Shrunk Marketing’s Ambition

Last-click attribution was meant to be a shortcut. But somewhere along the way, it became a strategy for the unimaginative.

Timeless or Tired? How to Keep Logos Relevant

Don’t try to please everyone. Know your audience, stay true to your DNA, and update with intent, not panic.

Cracking Gen Alpha: What Brands Need to Know

Helenor Gilmour, Head of Beano Brain, joins us to share insights on Gen Alpha, the youngest and savviest consumers today. We explore what makes brands “cool” with kids.

The $1 Trillion Ad Industry Is Flying Blind. AI Twins Can Fix That

The $1 trillion question isn’t how to make more. It’s how to finally know what works.

Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising

In this environment, success will come down to making smarter decisions: where to invest, where to show up, and how to find real users in a fragmented landscape.

“Shrinking” Lessons for the Booming 50+ Market

Building authentic, human connections with consumers requires marketers to lead with empathy, build community, invite participation, and champion new possibilities.

Beyond the Screen: How Digital Out-of-Home Is Powering Retail Media’s Real-World Moment

In this episode of Retail Media Unboxed, we sit down with Intersection CEO Chris Grosso to explore how digital out-of-home (DOOH) is redefining the path to purchase.

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