News Archives

The End of “Good Enough” Content in the Age of Algorithmic Judgment

The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.

Fix the Wheel: Why AI Is Stress-Testing Marketing Measurement, Not Saving It

If AI is only as good as the signal it’s fed, this episode is a wake-up call: fix the signal, or risk scaling flawed insights at machine speed.

The New Battleground Is Being Cited, Not Clicked: Brand Authority vs. Domain Authority

AI isn’t rewarding whoever publishes the most content. Instead, it’s rewarding whoever is the most believable and credible.

Every CMO Wants to Be a Challenger Brand. Most Are Fighting the Wrong Battle

The brands that win aren’t the ones with the boldest ambitions. They’re the ones honest enough to name their actual constraints—and ruthless enough to exploit them.

In-Store and Offsite: The Missed Opportunities of European Retail Media

An uneven focus on owned inventory means retailers are failing to maximise opportunities or accommodate the true nature of multi-media buying.

Unexpected Doubles: Serena Williams Returns to the Court as New Heineken® 0.0 Global Ambassador

A new campaign from Heineken® 0.0 has revealed Serena Williams as its new global ambassador in a multi-year partnership, seeing her step back on court to surprise unexpecting padel players.

How Marketers Can Stand out From the Inbox Crowd

As marketing strategies are constantly changing, brands should be focused on talking to their customers in a more personalized and meaningful way after their order.

Choice Overload Is Killing Marketing — Here’s What Actually Breaks Through

The next phase of marketing will be defined by who removes the most friction from decision-making.

AI Didn’t Break Your Operating Model. It Just Proved You Never Built One.

The question isn’t whether your brand is ready for AI. It’s whether your operating model is ready for anything at all.

The Marketing Skills Companies Keep Hiring for Too Late

Modern marketing is all about who has the most agile talent. By the time a performance gap is visible in your data, the opportunity to lead the market has already passed.

Tessa Burg, CTO, Mod Op

Join Katie as she explores the realities of AI with Tessa Burg, CTO of Mod Op, including the biggest misconceptions.

ChatGPT’s Rocky Rollout Shows Brands Shouldn’t Rush Into AI Advertising

The audience isn’t going anywhere. The targeting, measurement and self-serve tools will get built because OpenAI can’t scale a real ads business without them.

Don’t Make Your Clients Happy

In the end, the goal isn’t a satisfied client who got the marketing equivalent of a pair of khakis. It’s a client who gets promoted because the work surpassingly worked.

Yale School of Public Health Dean Megan Ranney On Listening First in Public Health

Dr. Megan Ranney, Dean of Yale School of Public Health, joins Justin Blake, Executive Director of the Edelman Trust Institute, to explore how trust shapes the way people navigate health information, advice and care.

Designing Emotional Architecture for the Next Era of Themed Entertainment

As fandoms continue to mature into cultural ecosystems, physical environments will carry greater emotional weight. Guests want places that validate their passions, reflect their identities, and create moments worth revisiting in memory.

The Next Chapter of Sampling: From Freebies to Full-Funnel Experiences

Hybrid campaigns that blend in-person moments with digital amplification turn a single sensory trial into cross-platform engagement and real retail impact.

Why Brands Still Don’t “Get” Gaming — And Why That’s a Problem

One of the biggest reasons brands struggle with gaming is deceptively simple: they don’t know what it is.

The Art of Scaling Creativity through Brand Marketing with Jimmy Knowles, Canva

As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.

Did CPM Break the Open Web?

We can build a web where creating genuine value for users is the most direct path to sustainable revenue. We know what that looks like.

Retail Media Needs AI: This Is How to Make It Happen

This is retail media’s own MACH moment, and this shift into open and transformative technologies is essential for those who are serious about making retail media work to its full potential by cutting costs and speeding up innovation.

News

Search

LATEST POSTS