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In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing
2026 is not a year for sitting on the sidelines. Despite economic challenges, the overwhelming strategy is investing strategically instead of pulling back.
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AI Gave Everyone the Power to Do. It Didn’t Tell Them What Is Worth Doing
If your AI strategy is not designed to deepen what your organisation uniquely knows, it is not a strategy. It is an efficiency programme looking for a narrative.
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Actionable SEO Tips for Small Businesses in 2026: Winning in the Age of AI, Social & Search
Small businesses that invest in structured content, social-search synergy, technical consistency, short-form optimization, and measurable trust signals won’t just rank better — they’ll convert better.
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Megan Lally: “Creative comes first.”
In this episode of Tell Me Everything, Katy Hornaday talks with Highdive CEO and co-owner Megan Lally about what it takes to build an agency that puts creativity first.
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5 Principles for a Truly Connected Fan Experience in 2026
The future belongs to franchises that treat fandom not as a moment, but as a continuously evolving relationship—powered by intelligence, scaled by technology, and grounded in human emotion.
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Attention Isn’t Enough: Turning CTV Moments into Measurable Impact
Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attention as a metric, and where it falls short.
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Why Brand Is the New Growth Engine for B2B Tech
Stephen Jenkins, Founder and Managing Director at Too Many Dreams, joins us to talk about why product alone is no longer enough for B2B tech companies to stand out.
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From Clicks to Citations – Building Attribution Infrastructure for AI and LLMs
Publishers may be getting the legal framework, but what they still lack is the measurement layer that tracks what actually happens to their content once it enters an AI system.
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In Conversation with Emma Pire, The Empire State Building’s Mascot
What’s it like to be the face of the “World’s Most Famous Building?” It’s the kind of question only Emma Pire, the Empire State Building’s mascot and beloved social media sensation, can answer.
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Why Workplaces Feel Grumpier in 2026—and How to Turn Things Around
The AI era feels like the dot-com era of the late 1990s. There was a huge surge of interest and investment, and when that investment got a little bit ahead of the market, there was a crash.
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Convenience Has a Cost: How Programmatic Disconnected Buyers from Inventory Signal
Supply path optimization is talked about like a major initiative, but many brands don’t respond accordingly.
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Why Real-World Presence Will Matter More for Brands in 2026
Authenticity comes at a premium, and in a media landscape dominated by personal devices and algorithm-driven content, appearing visibly in the real world carries a different kind of impact.
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How Signal-Poor Brands Can Make Automation Work Anyway
Weak signals produce weak outcomes. Strong, intentional signals—even imperfect ones—give automation something real to learn from.
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Mother’s Day is the Second-Biggest Shopping Day of the Year. Marketers, Are You Ready?
With the right strategy, Mother’s Day becomes more than a seasonal promotion — it becomes a moment to deepen engagement, increase conversions, and position your brand as part of your customers’ most meaningful celebrations.
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What Works, What Doesn’t When a Brand Decides to Rebrand
The question isn’t “what should our new brand look like?” It’s “what is the old brand preventing us from becoming?”
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AWEurope 2026 – Perspectives from Industry Leaders
Industry leaders share their takeaways from this year’s Advertising Week Europe.
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Real-Time Data Enrichment Is The Missing Layer In Agentic Programmatic
Without modernizing the enrichment layer, agentic programmatic risks becoming a faster orchestration engine optimizing on yesterday’s data.
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If Consumers Lie, So Does Your Data. To Find the Truth, You Need a Portfolio of Insights
veryone has tools and scale, today’s advantage comes from combining multiple validated data sources, understanding where that data originates, and using it to tell a more authentic story to your audience than your competitors can.
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The Measurement Gap Is Becoming a Budget Problem
In an era where every dollar is scrutinized, confidence in measurement may be one of the most valuable signals of all.
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Fern Potter, SVP, Chief Strategy & Revenue Officer, Multilocal Media
Join Katie for an insightful conversation with Fern Potter, SVP, Chief Strategy & Revenue Officer, Multilocal Media.
