News Archives

Retail Media Needs DOOH Connectivity

Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate.

In an Automated World, Calibration Is Still a Human Job

When the data is clean, wastage drops, performance improves, and user experience is better.

There Are 15,000 Martech Tools. So Why Do Half of Buyers Have the Wrong Ones?

Martech buying needs to get back to the fundamentals of what a market is supposed to do: connect serious buyers with qualified vendors.

Media Buying Is Autonomous. But That’s the Easy Part

The next phase of advertising will not be defined simply by who automates the bid best.

Meet Edna: Getting Beyond Personas & Letting Customers Surprise You

On this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences.

From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media

We’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing.

Marketing Momentum: Why Consistency Beats Campaigns in 2026

In 2026, the businesses that win aren’t the ones launching the loudest campaigns. They’re the ones showing up consistently.

Kimberle Lau, Bake Me Healthy: Raising a Brand and a Family

Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything.

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning

Consumers move seamlessly across environments throughout the day. Media plans should work the same way.

Who is Bobby Banana, the Dole Brand Mascot?

What do you know about the Dole Food Company mascot, Bobby Banana?

It’s Not Too Late: 2026 Fifa World Cup Advertising Opportunities

If there is one lesson I’ve learned running multiple ad campaigns in FIFA World Cups and UEFA European Championships is that it’s important to advertise early.

Three Protocols That Could Turn Programmatic Advertising Into an Agentic Marketplace

Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers.

Disability Inclusion Should Be Built Into How Advertising Runs

Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.

Funny Business: How Brands Are Winning With Humor

Fergus McCallum, Chief Executive Officer at TBWAMCR, joins us to talk about the comeback of humor in advertising.

Nikki Baker: “Follow what fuels you.”

Fallon CEO Nikki Baker discusses making the leap from CCO to CEO and what it means to lead with curiosity, humanity, and conviction.

Finding the Point: Why Clarity Beats Campaigns Every Time

We’re joined by Tom Evans, Founder & Creative Lead at BigSmall, to talk about why the most powerful creative work doesn’t start with campaigns—it starts with clarity.

Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth

We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth.

AW360 Q&A: Orange 142’s Barbara Burnett on Mid-Market Programmatic Today

Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, where spend is going, and how to act on it quickly.

Ownable Originality: How VERSUS Is Rewriting the Rules of Brand + Entertainment Storytelling

In this episode of Agency Alchemy, we sit down with Justin Barnes, Executive Creative Director at VERSUS, to explore the fast-evolving intersection of brand storytelling and entertainment.

From Identity to Intelligence: Why Collaborative Data is Marketing’s Next Competitive Frontier

The organisations that will thrive in the next phase of data-driven marketing are not necessarily those with the biggest datasets, but those with the most collaborative and privacy-focused approach to using and connecting them.

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