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What “Punch the Monkey” Teaches Brands About Winning Viral Moments
Overreach can feel opportunistic very quickly, particularly when emotion is involved. Brands that navigate these situations successfully tend to share three characteristics.
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Advertising Inside The Model
The future of advertising will not be won by whoever finds the cleverest place to stick an ad in a chatbot.
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“The End of Creativity” Is a Lazy Diagnosis
Before we prematurely write the obituary for creativity, let’s focus on the opportunity to make meaning.
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The AI Front Door: How LLMs Are Rewriting Brand Discovery with Johann Wrede, CMO of UserTesting
We sit down with Johann Wrede, Chief Marketing Officer at UserTesting, to explore what happens when AI summaries become the new brand front door.
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How Can Marketers “Wuthering Heights” Their Brands?
The lesson for marketers is simple: protect what makes you distinctive, but express it in a way that feels current.
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If AI Outperforms Us at Ads, Maybe Ads Weren’t the Point
If machines outperform us at ads, that may simply mean we have treated ads as the primary battleground for too long.
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Why the 50+ Shopper Is Money — and How Smart Brands Are Cashing In
By Mark Bradbury, VP, Research & Insights AARP Media Advertising Network (AMAN) Marketers have made progress in recognizing the 50+ shopper as a key consumer segment, but too many still overlook this demographic’s ability to meaningfully grow market share. The data is clear: For more than a decade, consumers aged 50+ have accounted for over half of all U.S. consumer…
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SaaS Is Not Dead. Lazy SaaS Is
That is where the next era of enterprise software is going. Not the end of SaaS. The end of SaaS that never earned the right to exist in the new world.
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Redefining the Entry Level: Why AI Is Accelerating Careers, Not Replacing Them
Let’s stop asking what AI might take away, and start designing for what it can help people become.
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The Next Era of Marketing
The next era of marketing won’t be defined by automation alone, but by the intelligence that comes from understanding what to automate, what to measure, and what to humanize.
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From Scarcity to Saturation: Why Attention Alone No Longer Wins
The question for every brand right now isn’t “how do we buy more attention?” It’s “why would anyone choose to participate?”
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The AI Super Bowl Ads Weren’t the Real Story. The Real Story Was Who Sat It Out
For marketers watching the AI race, the takeaway is which company is structurally positioned to monetize AI at scale.
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Brand Identity Is the New Media Currency
For advertisers, the smartest media bets are on partners that know exactly who they are, who they serve and how your message fits naturally into that story.
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Beyond Last Click: Measuring What Actually Drives Growth
On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex.
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Why Your TV Budget Needs A Partner
Every scene is a potential brand moment. The question is whether you’re in them.
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When Fandom Outperforms Personalization: What Marketers Can Learn from Communities That Actually Connect
For marketers facing personalization fatigue, the solution isn’t more precise targeting. It’s more meaningful presence.
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The Walking Dead of Advertising: Why 66% of Agencies Are Stuck in AI Purgatory
The agencies that move decisively in 2026 will look back on this moment as the inflection point. The ones that don’t will wonder why they missed it.
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How to Make Your Content AI-Citable: The New Rules of Structure, Social, and Signals
By embedding these questions into your content process, you make every page more likely to surface in AI answers, without sacrificing human readability.
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Ideas With Consequences — Leeann Leahy on Leading an Independent Agency Into Its Next Chapter
What does it take to build a nationally competitive agency from Portland, Maine — and keep it independent for 33 years?
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TV Is Shifting to Performance. Audio Should Follow
Audio already has the audience and the cultural relevance. Now it’s time for it to earn its performance credentials.
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The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak