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Agentic AI and the Next Evolution of AdTech
The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.
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Sam Jones, Creative Director at Paramount and Founder of Funny Biz
Speaking your truth, brand architecture, sonic branding, the pressure and promise of being named “the next big thing” in social media, taking chances and building a career you genuinely love.
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From Creator to Commerce: How Bucketsquad Is Building the Next Sports Media Powerhouse
This episode of AW360 Live features Zach Miller, President of Bucketsquad, the creator-led sports entertainment brand built around YouTube megastar Jesser.
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Justin Thomas-Copeland, CEO of the 4As, on Modernizing Agency Support in Real Time
Justin shares how he’s thinking about agility, technology, and measurable signals of progress as he builds the organization’s next chapter.
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Tuning the Brand Voice: How AI Helps Global Brands Speak with One Voice—Without Losing Their Soul
Jason Hemingway, CMO at Phrase, explores how AI-powered language technology is reshaping the way brands create, localize, and personalize content at scale.
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LLMs vs SLMs: Why AI Doesn’t Need to Be Expensive to Be Effective
AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.
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Consumers Love Valentine’s Day: What Marketers Need to Know
If Valentine’s Day hasn’t been a high priority in the past, now is the time to explore how you can create meaningful consumer connections in February that will last year-round.
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Why the Open Web Needs to Start Selling Attention Outcomes
The future of the open web depends on the ability to prove that an audience is paying attention, not scrolling through content mechanically.
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Beyond First-Party Data: How Experian Marketing Is Powering the Next Phase of Retail Media
In this episode of Retail Media Unboxed, we sit down with Colin Grieves, Managing Director at Experian Marketing Services UK and Ireland, to unpack what’s actually changing beneath the surface of retail media in 2026.
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Why Growth Suffers When Audiences Are Managed Separately
Systems scale assumptions quickly, whether they are sound or flawed. Reexamining how audiences are defined and managed is not a technical exercise. It is a strategic one.
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The Media Strategist’s Dilemma: Inaccurate Data Usage Early In Media Planning
Effective media buying doesn’t start with activation. It starts with the right planning elements combined with up to the minute knowledge of pricing and opportunities in the media marketplace.
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How High-Performing Websites Remove Doubt Before the Click
At what point does buyer insecurity harm conversions? It could be argued that it reduces purchase intent even before web visitors have taken their first action.
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From Vanity Metrics to Real Impact: Measuring Creator Marketing at Scale
On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovey from CreatorIQ.
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Which Brand Mascots Are Coming To Super Bowl LX?
Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances.
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Pharma Marketing Hasn’t Caught up to Digital yet — and Pretending It Has Is Holding It Back
This is what it would look like for pharma marketing to truly catch up to the rest of digital, not in theory, but in practice.
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How Go-to Brands Translate Customer Connection Into Measurable Business Value
These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.
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The AI-Native Startup: Why Your Next $10M Round Won’t Triple Your Headcount
The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.
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Why Mid-Tier Creators Are the Industry’s Next Big Growth Opportunity
Creators with meaningful audience relationships demonstrate that influence isn’t about size, it’s about impact
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Why Businesses Must Ditch Short-Term Sustainability Thinking – and How Events Show the Way
The green economy isn’t just a movement. It’s a structural shift in the market. The first wave of sustainability may have faded, but a second is already emerging.
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The Olympics Move Fully Into the Programmatic Era
The Olympics no longer signal the future of programmatic. They reinforce its role at the center of premium media.
