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AI-First by Design: How Tomas Forsbäck and Readpeak Are Rebuilding Programmatic for the Open Web
In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all.
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Devex’s Raj Kumar On the Trust Test Facing Global Development
Raj Kumar joins Justin Blake for a recap of their time at the World Economic Forum Annual Meeting in Davos.
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6 Predictions for 2026—And Only One Involves AI Hype
The bottom line? 2026 looks like a year of maturation. The shiny-object syndrome is fading, replaced by a focus on what actually works.
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Welcome to the New Frontier: Where Retailers are Media Networks and Media Networks are Retailers
Retailers and media buyers want to influence the same moments, but still operate on different datasets, measurement models and incentives. The technology already exists to unify them.
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Get To Know the Delicious Jet-Puffed Marshmallow Mascots
Advertising’s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.
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CTV Grows Up: How Roku Is Powering the Full-Funnel Future of TV
Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine.
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The GLP-1 Era Invites Brands to Show Up as Caregivers
Brand leaders, you’re in the care business now, whether or not “health” is on your label. That means you need to play a more supportive role in people’s lives.
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How CMOs Get Super Bowl Measurement Wrong
With game day just around the corner, now’s the time to pressure-test whether your measurement setup reflects how marketing actually works: in spikes of attention, shifts in timing, and campaign effects that ripple across channels.
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Ellis Verdi on Why Great Creative Hasn’t Changed — and Why “Silly” Is the Enemy
Ellis Verdi, co-founder of DeVito/Verdi, unpacks nearly 40 years of independent agency leadership, creative conviction, and cultural impact.
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From Mobile to the Living Room: How YouTube Is Rewriting the Viewer Journey for Every Generation
Continuous, in-context research keeps advertisers close to audiences as viewing habits change, helping them stay a step ahead of what people will watch, share, and buy next.
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‘Career Ladder’s’ Max Klymenko on Trust, Careers and Creators
Max Klymenko, Creator of “Career Ladder,” joins Edelman Trust Institute Executive Director Justin Blake at the World Economic Forum in Davos to discuss how trust is formed in the creator economy.
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How Brands Can Shape the Platforms That Shape Them
Brands that build assets with these models in mind, and supply them with consistent, well-defined signals, are more likely to appear accurately and consistently as AI-first experiences expand.
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2026 Will Be a Year of Proving What Works in CTV
In 2026, we’ll separate the marketers chasing efficiency from the ones building effectiveness. The difference will come down to who can prove it.
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Layana Aguilar, Founder, Fashion Squad
Layana Aguilar discusses her incredible life journey, her time on Project Runway, designing a ball gown for a Disney Latina princess, travel, fashion and staying inspired.
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CES 2026 Confirmed It: Gen Z Doesn’t Care How Smart Your AI Is
CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.
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The Next Leap in Open Web Advertising Will Fall Flat Without Interoperability
In the here and now, the challenges and opportunities around interoperability will continue to shape open web advertising’s supply chain and the priorities of those who operate within it.
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PepsiCo’s Stephen Kehoe On Building Trust Amid Global Turbulence
Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins from the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility.
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The Data Behind Belonging: What Leaders Get Wrong About Culture — with Carissa Romero, Co-Founder of Paradigm
In this episode, Ren Akinci sits down with Carissa Romero, Ph.D., co-founder of Paradigm, for a conversation about what actually changes behavior at work and what quietly undermines it.
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How AI Search Is Upending E-commerce Discovery
AI search isn’t killing marketing fundamentals. It’s exposing how fragile our assumptions about measurement have become.
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From Verification to Growth: How AI Is Redefining Media Quality and Performance with Anna Forbes, RVP Northern Europe, DoubleVerify
In this episode, we’re joined by Anna Forbes, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out.
