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What Immediate’s 2026 Travel Research Means for Marketers
The brands that win will be those that show up early, align with passions, and use trusted environments, combined with smart first-party data targeting, to influence decisions before a booking is made.
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Why Off-Site Retail Media Is Growing Twice as Fast as On-Site
Commerce media spent its first decade inside walled gardens. The next decade will be defined by what happens now that it’s free.
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For Netflix, Live Events and Warner Bros. Are a 1-2 Punch
Netflix isn’t betting on any single show to secure its future. It’s betting that habit, built from moments that bring people in and libraries that keep them there, is the most defensible advantage in modern media.
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Luxury, Reimagined: How AI Experiences Are Elevating the Digital High-End Customer Journey
Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
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Stop Trying to Fool People: How Movers+Shakers Uses AI to Amplify Creativity, Not Replace It
Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.
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Retirement Doesn’t Suit Brand Mascots
Advertising has yet to determine how brand mascots can successfully retire, if they should retire at all.
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The Agentic Era Is Here – But the Industry Still Has to Earn Its Way Into It
The agentic era is here. The question is, will we shape it with intention, or will we let it shape us?
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Entertainment Didn’t Just Enter the C-Suite. It Came Back
Pam Kaufman’s hire marks the end of pretending this was optional, at least for brands that want to stay culturally present.
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Experts On How to Build Trust Amid Uncertainty
Sandra Sucher, Professor of Management Practice at Harvard Business School, and David Bersoff, Head of Research at the Edelman Trust Institute, join Justin Blake, Executive Director of the Edelman Trust Institute, to discuss their recent article from HBR.org
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Love, Actually (Is a Full-Funnel Strategy)
February campaigns should be a ramp up that starts off slow before building to Valentine’s Day.
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AI Transformation is Poised to Disrupt the Agency Model – How Agencies Can Come Out on Top
The future belongs to those who control and take ownership over their data. For agencies who embrace this in 2026, the future is bright.
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Breaking Past Media: Rethinking MMM as a Business Driver Mix
Today on Modern Marketing and Measurement, I’m joined by Karen Kaufman, Global Chief Strategy and Growth Officer at Gain Theory.
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The End of Burst-Only Influence: Why Brands Must Build Always-On Creator Programs
The future of brand influence is not about the loudest single moment. It is about the longest presence.
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The Agency of the Future
The forces reshaping agencies are not simply cost-cutting measures, they are a response to how brands market and how consumers behave.
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The Search Traffic Collapse Is Forcing Publishers to Adapt
The AI search reckoning isn’t a temporary disruption. It’s a permanent restructuring of how audiences discover and consume content.
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Why Everyone Has Their Own ‘Flavor’ of SPO
Ultimately, the reason everyone has their own “flavor” of SPO is because SPO is not one-size-fits-all.
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Reclining and Redefining: How Couch Time Became Conversion Time
Antonia Faulkner, Head of Corporate Communications and Ads Marketing, Analytics and Insights EMEA, Samsung Ads explores how the home screen is evolving from a passive starting point into one of the most compelling marketing environments.
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How AI Is Transforming Marketing Measurement
Marketing has always been about creativity, connection, and impact. Today, thanks to AI, it is also about precision.
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Sophie Ozoux, Co-Founder, Kin
Join Katie as she talks with Sophie Ozoux, co-founder of Kin, about the power of community, the evolution of purpose driven work, the value of independence and lessons learned on founding and growing an agency.
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Why Undervalued Traffic and Last-Click Attribution Are Costing Brands
The future of performance marketing isn’t about choosing the right channel. It’s about understanding contribution and rewarding it accordingly.
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