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The Best Spot of the Super Bowl: La Latinidad
Bear with me here—Bad Bunny delivered the best ad of the Super Bowl. Not the best halftime show (who cares about that ranking?), but the best ad.
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Breaking the Silos: Building a Smarter, More Integrated Media Engine
Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and analytics stop operating in silos, and the benefits of an agency fully engaging & collaborating with your brand’s team.
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Creative Intelligence: When AI Becomes a Mirror for Human Taste
AI shows advertisers how well an ad is understood and which components within the creative are going to appeal to the needs and tastes of the target audience.
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Why 2026 Is the Year Performance Marketing Finally Stops Guessing
If your measurement only exists inside the platforms, your strategy isn’t owned, it’s rented.
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Retail Media Can Expand the Funnel — or Finally Expand the Market
Retail media’s next chapter will be shaped by whoever succeeds in making the broader retail landscape work as a system rather than a collection of silos.
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Tips for Optimizing Ad Performance for Your FIFA 2026 Campaigns
With the FIFA World Cup less than six months away, are your advertising and marketing plans set?
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Scott Shamberg on Private Equity, Independence & Building MileMarker for the Mid-Market Moment
Private equity has reshaped agency land—but the story is more nuanced than headlines about roll-ups and margin pressure.
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How Pringles Built “Pringleleo” in Their 2026 Big Game Ad
Is it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P.
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Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab
Thomas Ives of RAAS Lab explains how AI-driven contextual intelligence is moving beyond keyword traps and brand-safety false positives to interpret content with human-like nuance
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Looking forward: How AI is Reshaping Ad Creative and Propelling MMM into a New Era
AI promises to redefine MMM entirely, ushering in an era of live, organic intelligence systems that fundamentally alter the human role in strategic marketing.
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AI Licensing Helps Publishers, but Won’t Save Them
Publishers have split into two camps: those who license, and those who sue.
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How Creator Sports Network Is Delivering Gen Z Scale Without Cannibalizing Broadcast
Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time.
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Speed to Spend: Smarter Curation for Modern Media Teams
On this episode of Modern Marketing and Measurement, I sit down with James Leaver, the CEO & Co-Founder of Multilocal Media, to talk about why curation has gone from buzzword to business driver.
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LEGO’s Smart Bricks Show the Future of Innovation Is Experience, Not Algorithms
In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.
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How Live Events Connect Brands With the ‘Social Media Generation’
The collective turn-away from traditional media combined with the fragmentation and saturation of social media makes it harder for brands to cut through. But there is one channel that is largely underused, despite high engagement: live entertainment.
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Stop Buying Attention. Start Earning It
With all eyes on the TV and let’s be honest, TikTok. Super Bowl commercials have always been the main event.
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DSP Turmoil Is Forcing Indie Agencies to Rethink Org Structures
Agencies that emerge stronger will be the ones that treat flexibility (organizationally and technologically) as a core business strategy, not a contingency plan.
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Why Incrementality Is Emerging as the Standard for CTV Performance
In a crowded and competitive media environment, incrementality is becoming a practical way to understand performance — and for marketers prove CTV’s value.
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Springboards Exposes the Ease and Risks of Large-Scale Generative Models in New ‘Dangers of AI’ Ad
For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.
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Are New Tools Redefining Creativity?
We asked industry leaders if they are expanding their thinking, or shifting it away from craft and judgement towards systems, speed and scale.
