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Mindie Kaplan, VP Innovation, MediaMint
From Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for women’s health.
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Gen Z Shopping Behaviors Prove that In-Store Still Matters
It’s important we remember the store isn’t just the finish line. It’s still a touchpoint where influence is still up for grabs. Gen Z won’t be won over by clutter or noise, but with unified, consistent experiences.
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Cultivating Consumer Trust: Mastering the Delicate Balance Between AI-Driven Personalization and Privacy
The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.
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Out of Home, In the Spotlight: Why Reach and Distinctive Brand Assets Still Rule with Bauer Media Outdoor UK’s Lindsay Rapacchi
In this episode of Modern Marketing and Measurement, Lindsay Rapacchi, Director of Research and Insight at Bauer Media Outdoor UK, joins us to explore what makes Out of Home such a timeless and effective channel in today’s marketing mix.
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The Hidden Cost of Being “Safe” in CTV
Unless the industry embraces open collaboration and consistent standards, the default solution will always be centralized intermediary control.
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Sara Badler, Chief Advertising Officer North America, The Guardian
In this episode of AW360, Sara Badler, Chief Advertising Officer of The Guardian, joins us to talk about the global publisher’s bold new chapter in the U.S. — from its just-launched “The Whole Picture” brand campaign to its growing programmatic footprint and new revenue streams.
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Measuring Inclusion: How AI is Rewiring Representation in Marketing
In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity.
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Beyond the Name: MS NOW Marks a Bold Investment in Journalism
In a country increasingly divided along political lines, the media we consume should strive to maintain balance and fairness.
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A Pointless Prompt?
If AI is a new engine of creative output, the (human) creative must become the emotional alchemist whose role it is to transform raw data into gold.
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Everyone’s Talking About Curation. Most Are Thinking About It the Wrong Way
ontextual continuity isn’t a trend. It’s AdTech 3.0. It applies to both established and emerging brands, and the ones that master it now will own the next decade.
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Omer Waysman, Vice President of Marketing for Business-to-Consumer Products at Michelin North America
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
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Sean Atkins, CEO, Dhar Mann Studios
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
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Does Traditional TV & Radio Advertising Still Work For Online Casinos?
Relying on TV or radio alone, or ignoring the power and measurability of digital, will usually lead to inefficiencies or missed opportunities.
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From Neuralink to Merge: What Brain-Computer Interfaces Could Mean for Marketing
Whether neural data powers more relevant, empathetic campaigns or sparks a new wave of mistrust will depend on the standards we set.
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Five Ways to Win in Advertising’s Outcomes Era
By focusing on these five areas, advertisers can unlock the full potential of the open internet. In so doing, they can make every impression, every signal, and every dollar deliver real business value.
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Why a 50+ Dating Show Should Have Brands Falling in Love
The success of the genre confirms that 50+ isn’t just a consumer group worth chasing — it’s one that the smartest brands can’t afford to let get away.
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Why is Colonel Sanders Missing Two Front Teeth?
2025 continues to be the year of brand mascot firsts including the first time a character has ever intentionally lost their two front teeth.
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A Million Little Big Ideas: The Death of Monolithic Marketing
The future belongs to brands that can maintain creative coherence while delivering contextual relevance.
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Sports Advertising Wins Are All About Teamwork
Winning a championship is never about one pass or one game; it’s about consistent teamwork across the season. The same is true for data collaboration.
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How Esports and UGC Are Reshaping the Advertising Playbook
The brands that will win the loyalty of the next generation will be the ones that show up authentically, contribute meaningfully, and become a part of the community.
