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Why Every Publisher Needs Its Own AI Experiences

As large language models evolve from summarizing content to performing actions, publishers’ monetization models must evolve too.

Different Game, Different Physics: Why Retail Media Needs Its Own AI Strategy

Before selecting or evaluating an AI partner, ensure they understand retail’s unique physics by asking these critical questions.

Six Edible Mascots Are Coming To The 2025 Pop-Tarts Bowl — And The Fans Decide Which Team To Sacrifice

Remember how groundbreaking it was for the 2024 Pop-Tarts Bowl to have not one, not two, but three edible mascots? Game day will reach next-level intensity at the 2025 Pop-Tarts Bowl.

Don’t Make an Ad, Tell a Story: Here Are 4 Ways Brands Can Think Like an Entertainment Studio

Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.

The Battle for the Homescreen: A Brand Playbook for the AI Interface Age

The bigger task is strategic: Atlas ushers in the cognitive internet, where brand visibility depends on how clearly you can be read, reasoned with and recommended. The only question is, who will be ready first?

Beyond the Logo: How Modern Sponsorship Measurement Really Works with Fuse’s Marie Binet

In this episode of Modern Marketing and Measurement, we sit down with Marie Binet from Fuse, Omnicom’s global sports and entertainment agency, to explore why sponsorship has evolved far beyond logos on a pitch.

Navigating the Future of Advertising with Katz Digital

In this episode, Scott Porretti, president of Katz Digital, discusses the evolution of media and advertising, focusing on the convergence of audio and CTV.

How Amex Ads Connects Brands With High-Spending Consumers in the Moments That Matter

We sit down with Jacob King, Senior Vice President of Amex Offers & Digital Media at American Express, for an inside look at how Amex Ads is redefining the commerce media landscape.

Why the Best Marketing Feels Unfair

We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.

Cutting Through the Noise: Dennis Kirschner on Brand Safety, Walled Gardens & the Future of the Open Web

Dennis breaks down why AI-generated content is exploding at unprecedented scale across major platforms, creating volatile new risks around brand safety, misinformation, and transparency.

Porsche Looks Good. Monzo Feels Better: Rethinking Digital Luxury

The world of digital luxury is underserved right now; but it’s also full of potential. Research shows that luxury retailers who can nail customer experience will reap the highest levels of revenue.

Hosting a Staff-Wide Personality Test Will Make You a Better Leader — 5 Tips to Do It Right

Even the most conscientious, emotionally intelligent leaders have blind spots when it comes to truly understanding everyone on their team.

What “Good Data” Really Means in the Age of AI

The next phase of AI-driven marketing will be defined by who has the best data.

Grit in Action: Erin Fabio on Founder Reality, Resilience, and Reinvention

Erin Fabio joins Ren Akinci for a candid conversation on what it takes to build and scale a marketing agency as a woman in an industry still catching up.

Influencer Gifting Is Mainstream, but Long-Term Value Needs to Find Its Roots

True brand power comes from people talking about you because they want to – not because they were paid to.

Can’t B2B Branding Just Be… B2C?

While brands are unwilling to relinquish hard-won cohesion, there’s some movement toward pushing against monolithic rigidity, in favor of a more flexible, realist’s approach.

What Darth Vader Taught Us About AI

There’s still plenty of creative voices in the industry who think embracing AI is like joining the dark side.

Tech Analyst Benedict Evans on How AI Is Reshaping Work, Trust, and Daily Life

Technology analyst Benedict Evans joins Edelman’s Sat Dayal to discuss the findings from the new Edelman Trust Barometer Flash Poll on AI.

The Hidden Costs of Buying Cheap Data

What do we really pay when we buy cheap data? Often, far more than the price tag suggests.

Certainty Sells: The Rise of Programmatic Guaranteed in Retail Media Networks

By Romulus Stoian, Regional Director Strategic Partnerships at VIOOH Picture this: it’s Black Friday, 9:32 a.m., and you’re elbow-deep in a crowd of bargain hunters moving with the aggression of a football scrimmage. Every shelf is stocked, queues snake down every aisle, and shoppers are primed to buy. No doubt you have secured advertising around the store entrances and above…

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