News Archives

Love the Problem, Not the Platform: How to Make Smarter Tech Investments

When you start with the business challenge—not the technology—you make better investments, unlock faster value, and build solutions that actually scale.

From Silos to Synergy: Magnite on Building a Unified Future for Omnichannel Measurement

Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels to measurable performance engines.

Gen Z’s Surprising Love Affair with the Mall

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story.

10 Years of Aldi UK’s Kevin the Carrot: His 3 Most Heroic Holiday Adventures

Aldi UK’s spunky mascot has been a fixture in Christmas adverts for the last 10 years, dabbling in a bit of everything.

What Marketers Get Wrong About Patient Acquisition

Most healthcare marketers are chasing visibility, and it’s costing them patients.

Creators, Culture and Connection: Why Authenticity Still Wins Attention

In a world optimised for clicks, the real opportunity lies in connection. And connection, when it’s done well, is still the most human story we can tell.

How to Be Reactive on Social Without the Brand Identity Crisis

With a clear strategy, streamlined process, and creative bravery, brands can be both trend-savvy and authentic.

How Creative Tech Fits in Streaming Media Sales

Display once evolved from fixed placements to programmatic targeting. CTV is evolving in the same way — from static ad pods to dynamic, creative-driven experiences.

Contextual Advertising Is a Safe Play – and It’s Getting Even Better With Emotional Intelligence

The message is clear: contextual is no longer a fallback. It is becoming one of the most sophisticated tools in digital advertising – privacy-first, brand-safe, scalable, and now, emotionally intelligent.

The Quest for Conversion: Why Storytelling Drives Sales

In a noisy, metrics-driven world, brands that master storytelling will do more than convert – they’ll connect. And connection is what drives sales, repeat purchase, and long-term growth.

The Importance of Understanding Why People Buy – and How to Use It Across Every Channel

Brand marketers should explore how real-world influence networks and word-of-mouth hotspots enable more effective omnichannel strategies. Understanding group behaviour is the skeleton key to unlocking full-funnel growth.

Why Ad Recall Should Be a Distant Memory for Digital Advertisers

Brand lift is an important and under-valued campaign metric. It measures the change in attitudes towards a brand as a result of an advertising campaign.

Ad-Tech Talks About Technology, While CMOs Look for Transformation

CMOs may have one of the largest technology budgets in the company, but they are not focused on technology. They are focused on transformative growth.

Dr. Cheryl Robinson, Founder, Creative Renegade Media and Contributor, Forbes

Dr. Cheryl Robinson discusses definitions of success, the common thread among successful women, medical gaslighting and her remarkable health journey, and how she never lets “no” stand in her way.

Goldfish’s “The Littlest Float” Swims Back to the Macy’s Thanksgiving Day Parade

The 99th Macy’s Thanksgiving Day Parade will be full of larger-than-life balloons, floats and balloonicles, but one float is making a splash for its extra small size.

Why Transparency Beats Privacy Theater in Programmatic

While the industry debates Transaction IDs, another transparency signal demonstrates how we can serve both buyer and seller interests: Mediation Auction IDs.

What Marketers Need To Know About Gen Z Millennial Food & Bev Trends This Holiday Season

We spoke with Michael Pavone, the CEO and Founder of Philadelphia-based food and beverage marketing agency quench, about what he’s seeing in 2025 so far and what that might portend for 2026.

Ad Tech’s New Land Grab: Why Data Is the Only Durable Asset in the AI Age

Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data.

The Rise of the Music Tourist: Brands Should Be Watching the Gig Trail, Not Just the Holiday Calendar

Music tourism isn’t just a cultural trend – it’s an economic force. It’s reshaping travel and changing the ways consumers are choosing to spend their money.

The CMO’s Secret Ally Isn’t the CFO – It’s the CPO

When the brand promise and employee experience don’t align, you lose talent, creativity and growth. That’s why the CPO + CMO Power Partnership matters, says Carol-Ann White, Group Chief People Officer at Landor.

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