AWEurope 2024 Sessions Archives

Brand as ‘Multiplier’ – Why We Need to Rethink Brand vs Performance

This session presents the latest thinking on high-impact advertising, at a time when budgets are under considerable pressure.

Advertising Week Great Minds 20th Anniversary Kick-Off

Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a look back at the past 20 years and a look ahead to what’s next.

Best Buy & Qualcomm: Marketing AI in Consumer Tech

It’s an AI-fueled collaboration that’s making waves in consumer tech.

The Time is Now for Cross-Media Measurement

In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical.

Advertising and the Climate Crisis

Advertising has often been regarded as one of the most exciting industries to work in.

Rock Your Profile with LinkedIn

At LinkedIn, we want to connect more people to opportunities by empowering them to use LinkedIn to tell their unique stories.

Future of Outcome Measurement: Innovations in TV Data & Insights

Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years.

Using First-Party Data to Avoid Making Incorrect Assumptions About Identity

You know what they say about what happens when you assume…

Marketing Strategy and AI Workshop by Google Digital Garage

How can you supercharge your digital marketing strategy with the help of AI in 2024?

Tech Breakthroughs Unveiled: Exploring Three of the Latest Innovations Shaping Our Industry

Explore the latest tech innovations

Why All Attention Isn’t Equal: Driving Impact Across the Funnel on TikTok

Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.

Cookie Deprecation to Curation 2.0: How to Survive in Programmatic in 2024

1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025.

Global Reach, Local Impact: How to Deliver a Unified Media Strategy

Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.

Immersive Storytelling & Transmedia Strategies: Lessons from the Gaming Industry

Join us for an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints.

Building brand legacy and resilience – 20 years of Dirt is Good

In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience.