Where is the Experiential Marketing Heading in 2021?
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Byron Allen in Conversation with Bill Carter
As the traditional players decamp from late-night television, comedian turned media mogul Byron Allen is seizing the opportunity, forging a new business model for the time period–one that promises to be a win-win for all involved.
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From Metrics to Meaning: The New Measurement Playbook
Execution, Experimentation, and Evaluation—these 3 E’s are turning traditional advertising measurement on their head.
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From Playbook to Power Moves: Data That Delivers
Everyone’s chasing the next big idea—but the smartest brands know the real flex is in the data.
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Changing the TV & Video Ad Game: Three Levers to Narrow the Gap with Big Tech
The data is clear: TV ads drive ROAS.
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Partners in Play: How Iconic Brands & Startups Are Shaping the Future of Fandom
What do BBC’s Bluey, the National Hockey League, and a motion technology startup have in common?
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TikTok’s Combined Intelligence: How Human Creativity + AI Drive Impact
TikTok is shaping a new frontier in marketing—one powered by compound intelligence, the synergy between human creativity and artificial intelligence.
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Beyond Buzz: Immersive Storytelling and The Lyft Effect
Lyft Ads isn’t just connecting top brands with relevant moments – we’re creating them with exclusive, buzz-generating solutions that bridge digital to IRL, deliver product innovation to reach the right audiences and can only be found on Lyft.
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Game On: The Future of Fandom
In this conversation, Adrian Sutherland and Jeremi Gorman will unpack how displaced fans, shifting loyalties, women’s sports, and even the rise of athletes over celebrities are changing the playbook for marketers.
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Rewriting the rules: creators disrupting the marketing performance playbook
By bringing fresh creativity and telling brand stories in ways brands can’t on their own, creators have transitioned from product reviewers to true marketing consultants.
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From Entertainment Choice to Blockbuster: Power Your Premiere with Rewarded Ads
Entertainment marketers face one of the steepest challenges, competing with content across TV, movies, and video; social media; and gaming for attention.
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Moments That Matter: Building Brand Trust Across Every Touchpoint
Connection today is built in the moments that matter—across screens, shelves, and shared culture. This conversation explores how brands are creating emotionally resonant, consistent experiences that inspire trust and loyalty, meeting consumers where they are—from retail shelves to digital screens.
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Doja Cat: The Business Behind The Brand
Today, the world’s bigger stars are no longer just entertainers, but multimillion or even billion dollar brands themselves, as meticulously managed as the media conglomerates that power them.
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Transformation With Integrity
A candid, future-forward session where Horizon Media’s founder and visionary Bill Koenigsberg and Bob Lord, President of Horizon Media Holdings, unpack the future of media, technology, and business transformation.
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Cracking the US Code: Manchester City’s Strategy for Growth and Fan Engagement
A Fireside Chat with Nuria Tarre, Chief Marketing & Fan Experience Officer, City Football Group hosted by Vanessa Perdomo, Bloomberg Sports.
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CTV Unlocked: Cultural Moments, Local Audiences, Measurable Impact
In today’s fragmented landscape, CTV is uniquely home to unskippable cultural moments.
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The ROI Revolution: Moving B2B Marketing from Vanity to Value
78% of CMOs state proving ROI has become more important in the last two years. But as sales cycles grow more complex, traditional attribution models built for B2C often miss the mark. Faced with mounting pressure to show the impact of every campaign, marketers need clarity on where and how to invest to drive tangible revenue impact.
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Passion to Performance: Unlocking the Power of Sports, Fandom, and Measurement
Sports are a key stronghold for engaged, appointment-based viewing —and with that comes unmatched opportunities for brands. We’ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms for full-funnel outcomes. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance…
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State of the CTV: The Intersection of Platforms & Performance
From shifting audience behaviors to the latest advancements in measurement, this session will explore how streaming, social, and data are shaping the way brands connect with viewers — and how success is being defined in this new era.
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Navigating economic headwinds: Maximizing ad spend through smarter measurement
With marketing budgets under increasing scrutiny, optimizing every dollar spent is critical.
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Full Volume Marketing: How to Thrive in a Shoppable World
In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured.
