Where is the Experiential Marketing Heading in 2021?
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Beyond Spanish: the transcultural power of Top Creators
Join digital stars Chingu Amiga, Paco de Miguel, and Nico Botero from “Los Chicaneros”, alongside Pati Giemza (CEO of StayOnSocial, a leading talent management agency for creators in LATAM), for a dynamic conversation on creating content that speaks to the heart of Latin America and captivates the Hispanic market in the U.S. Discover how their cultural authenticity, bold storytelling, and…
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From Fragmented to Fully-Integrated: the New Playbook for AI-driven AdOps
As media channels multiply and performance demands intensify, traditional advertising execution models are breaking under the weight of manual processes and disconnected tools.
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How agencies can thrive in the age of generative AI
Generative AI allows agencies and advertisers to amplify their creative vision like never before. In this session, industry experts will discuss how agencies can leverage generative AI in their daily workflows to maximize results, and how they can become leaders in the space while building toward the future.
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Winning Hearts and Wallets: The End of Vanity Metrics in Marketing
Reach alone no longer drives results. Marketers today must prove impact by combining first-party data with authentic customer connection to build lasting loyalty.
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Trust at Scale: Building Trust and Connection in the Digital Age
How do you reach 1 in 2 American adults while maintaining an authentic connection?
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Changemaker: From Advertising Change to World Change
Transformational change isn’t just possible—it’s probable according to Jacqueline Corbelli—pioneering AdTech founder, UN changemaker, and author of Changemaker: A Modern Playbook for Creating Personal Impact and Transformational Change.
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Worldbuilding as a Brand Strategy: How Craft Turns Audiences into Lifelong Fans
In a fragmented media landscape where consumer attention is fleeting, building a brand that lasts means going beyond campaigns: it means creating worlds that audiences want to live in.
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Who Is Watson? A Masterclass in Brand Storytelling
Go behind the scenes of Who Is Watson, Transmission’s debut original documentary, and hear how its creators turned a complex AI innovation into a pop culture milestone.
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Broadway: An Unprecedented, Engaging New Kind of Experiential Marketing
Today, it’s more important than ever to create engaging IRL experiences, and while Broadway is the OG of in-person magic, it’s getting an upgrade as it stretches experiential possibilities.
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From a Patterned Past toward a Modern Future: How to Reintroduce a Heritage Brand
With roots tracing back to an initial investment of $500 back in 1982, Vera Bradley has long been known for its iconic patterns and deeply loyal fanbase. But in a rapidly shifting cultural landscape, how does a heritage brand evolve to remain relevant and still resonate with its original generation of fandom perennially?
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The Agency Model of the Future
As the advertising industry continues to evolve, brands are increasingly looking for ways to push creative boundaries while achieving measurable business growth. Creative and media agencies have operated separately and together. What works best??
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The Future of Brand Identity
What does it truly mean for a brand to show up authentically in today’s media landscape?
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The State and Future of Media
A discussion on the state and future of journalism, during a time of unprecedented disruption from political shifts, funding challenges, and the growing impact of AI.
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Gen Alpha: the secret to unlocking the next generation
Born entirely in the 21st century, Gen Alpha is the largest generation ever and the first generation to grow up fully immersed in digital technology, interactive media, and connection via social media from day one.
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From Dreaming to Dwelling: Tap into Consumer Journeys That Start with a Dream
The journey to a new home begins with a dream.
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How Inclusivity Drives Sales and a Sense of Belonging in Beauty
Since its inception over 40 years ago, MAC Cosmetics has stood for All Ages, All Races, All Genders.
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Leading Transformation at the Speed of Culture: CMOs on What Actually Works
Modern consumer expectations don’t wait for enterprise transformation timelines. While traditional change management moves in years and quarters, cultural shifts happen in weeks and hours, creating an unprecedented challenge for today’s most iconic brands. A conversation with marketing executives from Alaska Airlines, General Motors, Brooks Running, and goop, all of whom are rewriting the playbook for enterprise transformation in the…
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The Commercial Imperative: A Transformation of the Modern CMO
The modern CMO is transforming and expanding – defined by AI’s upending of organizational structures, the unification of brand and performance, and pressure to be both the rational and inspirational voice of the consumer.
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The Multi-Hyphenate Advantage: Delaney Rowe’s Impact on Brand Storytelling
Join viral creator, actress, and storyteller Delaney Rowe for an unfiltered look at how she captivates audiences and brands alike with her signature blend of humor and cultural commentary.
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Driving Performance Outcomes with TikTok in a Non-Linear World
Shoppers don’t move in straight lines anymore.
