Where is the Experiential Marketing Heading in 2021?
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AI’s Next Act: Relevance, Trust, and the New Rules of Ecommerce
Artificial intelligence isn’t just accelerating ecommerce, it’s rewriting the rules of how decisions get made.
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Quarter-Century Crisis: What Shifting Consumer Priorities Means for Brands
Reflecting on 25 years of rapid change, Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now.
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Designing the Non-Alc Category: The Look, Feel, and Future
As non-alc goes mainstream, design and marketing aren’t just selling a new kind of drink, they’re building the category from the ground up.
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The Power of Premium Video: Marketing Principles in Action
In an era of fragmented attention and infinite content, premium video remains one of the most effective tools for marketers to build brands, shape perception, and drive results.
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The Future of Creativity: Curiosity, Craft, and Courage in the Age of AI
Creativity today is being redefined—not just by AI, but by how we make, learn, and share.
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Social Media for Social Good: Can Kindness Scale?
Hunter Prosper, the storyteller behind Stories from a Stranger, joins fellow creators and brand leaders to explore how emotionally resonant, human-centered content can break through the noise—and why advertisers should take notice.
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Building Real-Time Brands with Data-Driven Precision
In today’s real-time world, driving long-term brand perception shifts requires designing creative campaigns for media optimization – where every new act of creation becomes an act of data insight creation.
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Co-Creating with AI: How CapCut Helps Scale Creativity
AI is transforming how campaigns are built, but for creators and agencies, the challenge is balancing innovation with authenticity.
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The Human Side of Advertising: Unlocking Connections with Neuro-Contextual AI
The best advertising doesn’t interrupt—it connects.
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Dstillery’s Multimodal AI: The Swiss Army Knife of Programmatic Targeting
The rise of AI is reshaping programmatic – but not all AI is created equal.
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Optimizing Omnichannel: What Happens When All Your Channels Drive Clear Outcomes
In a world of fragmented channels and the pressure to prove marketing ROI, brands need to move beyond proxy metrics, simple integrations, and periodic optimizations. This panel reveals how leading brands are unleashing a powerful new combination: next-gen TV measurement and AI.
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The Modern Marketer’s Playbook: How Leading Brands Unlock Business Transformation
In today’s world of economic uncertainty, fractured media, and high consumer expectations, CMOs aren’t just brand guardians—they’re growth architects.
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Tapping Into Culture: The Playbook for Connection
The session will explore what it truly takes for creators, brands, platforms, and leagues to connect with audiences in meaningful ways.
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AI Founder Interview: Vivek Vaidya
The Rise of Agentic Marketing: Learn about the future of agentic AI and how it will transform marketing from a pioneer in enterprise data & AI – Vivek Vaidya.
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AI Ate My Creative Team: The End (or Beginning) of Advertising as We Know It
AI’s rise in advertising isn’t incremental—it’s existential.
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The Intelligence Advantage: Curating Quality Supply with Approachable AI
Quality supply is the foundation that drives better outcomes for advertisers—but with the rise of made-for-advertising sites and ad tech tactics that inflate buyer costs, it’s getting harder to identify inventory that truly meets quality and performance standards.
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Under the Hood on the New Marketing Creative Model with Monks & General Motors
As the industry shifts toward an AI-first reality, are traditional creative models still built to win?
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The Audience Renaissance: Why Brands Must Rethink Segmentation Now
Stop marketing to outdated segments. It’s likely your audience is built on yesterday’s data.
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The AI Reality Check
A journalist, an AI lawyer, a PwC partner, and an AI startup founder walk into Advertising Week — and cut through the noise.
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CMO Corner: How to Capture Consumer Attention in a Cost-Conscious Economy
In today’s volatile economic climate marked by inflation, rising interest rates, and tariffs, consumer behaviors are rapidly evolving. Shoppers are seeking more value, and they’re increasingly selective about where they spend their money. Learn how these leading brands attract customers, drive sales, and build long-lasting loyalty, and how you can too.
