Where is the Experiential Marketing Heading in 2021?
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Translating Digital Interactions into Real-World Outcomes
Today’s consumers seamlessly move between digital discovery and physical experiences, making it critical for marketers to understand how online engagement drives real-world actions.
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The Ochocinco Brand Playbook
From electrifying fans on the field to building a powerful presence as a creator and media brand, Chad Ochocinco has redefined what it means to be an athlete in today’s sports economy.
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From Ghosts to Growth: How Modern Measurement Unlocks Real Media Impact
Facing challenges like economic uncertainty, fragmented shopping patterns, and an increasingly saturated media landscape, it’s critical for marketers to truly understand the impact of every advertising dollar spent.
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The Great Measurement Debate: What You’ve Been Told (and What’s True)
The industry has long sold the story that some things just can’t be measured – streaming exposures tied to offline purchases, attribution across walled gardens, or brand-building working hand-in-hand with performance.
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AI and the New Rules of Connectivity: Rewriting the Consumer Journey
AI is rapidly transforming how consumers discover, evaluate, and engage with brands.
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Audience to Community: What Advertisers should know in the Open Internet Era
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships.
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Fast, Accurate, Anchored: A Modern Take on Classic Measurement with Liquid Mix™
Why choose between speed and accuracy when you can have both?
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Woj on the Future of College Sports
St. Bonaventure’s GM Adrian Wojnarowski sits down with Pat O’Toole, CMO of Unleashed Brands, to unpack the future of college sports in this era defined by NIL, athlete creators, and the ever-changing collegiate landscape.
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Three Strategies to Connect Brand & Demand for Growth, with Gopuff & US Soccer
Marketers strive to balance ‘Brand & Demand,’ but how to connect and measure?
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Unrivaled Partnerships That Move Culture
Success in today’s crowded sports economy is about more than logos on jerseys, it’s about tapping into cultural moments that deepen fan connections and drive business growth.
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Rethinking Difference: Cognitive Diversity As A Creative & Business Advantage
Research shows that neurodiverse teams foster greater innovation, generate higher revenue, and build deeper cultural relevance.
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Take Control: Steer Automation to Performance Outcomes
Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.
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Data-Driven Loyalty and Engagement in an AI Era: A Conversation with Wyndham
Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions.
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Best Practices in the Creator Economy: Hits, Whiffs, and Bombs
Leading platforms, agencies, and strategies that have harnessed the awesome power of influencers and creators to move consumers in ways that no other medium can.
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Google AdTech Antitrust Remedies: What’s Likely, What’s Needed
Google’s been found guilty of violating antitrust law in AdTech.
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The Winning Strategy: How Prime Video & Amazon Ads Are Transforming Live Sports
Join us for an exclusive conversation with Amazon Ads and Prime Video leadership as they discuss the intersection of premium content and democratized access to live sports advertising.
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Where Startup Superstars See Opportunity as AI Disrupts Marketing
The rise of AI in marketing is juicing startups’ mojo, as they see transformational new opportunities and disruption to incumbents.
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What’s The Value of The Creator Economy?
Considering investing in the creator economy?
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Private Equity View of Media, Advertising, MarTech
Join us for an illuminating discussion on the Private Equity view of the state of the media and advertising deal market, current investment themes, and AI’s impact on the industry with two of the industry’s leading investors, Lucy Dobrin from Providence Equity and Eric Franchi from Aperium Ventures moderated by Richard McDermott Managing Director Rosenblatt Securities media and advertising investment…
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Power Plays: Redefining Women’s Sports Stories with Religion of Sports
A new era in sports storytelling is here — and women are leading the charge.
