Where is the Experiential Marketing Heading in 2021?
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Brand Building in the New Sports Economy
From creator-led ventures to breakthrough performance products and established household names, the business of sports has never been more diverse—or more dynamic.
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The Culture of Sharing
Community is at the core of everything Taco Bell does.
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Women’s Sports Isn’t the Future — It’s NOW
The rise of women’s sports is undeniable.
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Power Brokers in Sport: Building Brands and Driving Impact
AW NYC brings together world-class leaders in the talent and athlete business.
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The Future of Premium: Redefining Travel Experiences
From best-in-class hotels to exclusive airport lounges to curated journeys, travelers today expect more than just a trip, they expect an experience.
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AdLegends.ai – Training AI on the Greatest Minds in Advertising
What if you could hire the creative minds behind Apple, Nike, Dove, Disney, and Gatorade’s legendary campaigns for any brand, any size, anywhere in the world?
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Cracking the Attention Code: From Noise to Noticed
Attention has become one of the most valuable currencies of the 21st century — but are we earning it or just shouting louder?
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The Connected Traveler: Travel Retail Media & Commerce
Today’s travelers are more connected than ever, and so are the brands reaching them.
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Front Row Access: How Brands Can Move Culture Through Entertainment
From music videos that spark viral trends to streaming shows that dominate the cultural conversation, entertainment remains one of the most powerful drivers of influence.
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AI Gets Real: Dentsu & Canvas Worldwide’s Outcomes Playbook
Marketers aren’t asking for more AI hype.
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Built for What’s Next: Inside Horizon’s AI-Native Marketing Engine
As AI transforms marketing, Horizon Media is building, not buying, the future. In this conversation, Domenic Venuto unveils how Blu, Horizon’s proprietary AI-native connected marketing platform, is redefining how brands plan, optimize, and measure campaigns in real time.
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The AI-Native Performance Marketing Engine That Puts Brands Back in Control
Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands.
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The MVP Partnership: Building Brand Connections in Sports and Culture
In today’s landscape, sports partnerships are no longer defined by simple sponsorships or endorsements; they’re opportunities for brands to forge deeper cultural connections.
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Real Artists, Virtual Performances – the Future of Fandom is Here
What do Travis Scott, Daft Punk and Abba have in common?
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Opening Intelligence Briefing: The Business of Creators
Want to know everything about the hottest emerging ecosystem out there?
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Bringing Audiences to Life
A huge challenge in modern advertising is truly understanding your audience beyond static data.
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Making Women’s Sports Easier to Buy
In this session, Deep Blue Sports + Entertainment will unveil their newest solution to alleviate women’s sports growth challenges: a business intelligence tool powered by Precise and Mondo Metrics to support brands and buyers in making informed investment decisions in the category.
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From Loyalty to Retail Media: How Loblaw Is Reimagining the Store
Whether you’re building a network from scratch or scaling an existing program, you’ll gain practical insights into strategy, monetization, measurement, and operations.
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Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment
In today’s rapidly evolving cultural landscape, creators are no longer a marketing add-on – they’re a strategic necessity.
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Perplexity, Publishers and Pursuit of a New Path Forward
There is perhaps no more challenging question confronting publishers than the path forward in the zero-click future of Google’s AI Overviews.
