Advertising Week New York 2025 – October 6-9, 2025 – The Premier Marketing Event in the World Returns to New York
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Love Is All Around
The passage of true love is anything but simple, but all brands should be chasing it.
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Why Data Integrity Matters: Lessons for the Advertising Industry
The intersection of advertising and market research offers a roadmap for both industries to combat fraud and improve data quality.
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AI Ads Get Their Super Bowl Moment, But it’s Powerful Human Stories That Win Out
The genie of AI isn’t going back into its bottle any time soon, and is already providing huge value across analysis, optimization, and even prediction.
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Building Consumer Trust in the Age of AI
One of the most powerful ways to build trust is to design with empathy. AI systems should be designed to reflect empathy and understanding of consumer needs.
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The Power of Unexpected Collaborations to Influence New Audiences
Creative brand leaders should strive to find those sharp, unexpected, and strategic collaborations that can elevate a brand in meaningful ways and build long-term brand affinity, so the brand remains relevant and admired as generations pass and tastes evolve.
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Swipe Right or Left? Gen Z’s Love-Hate Affair with Dating Apps – and How Other Brands Can Benefit
There are so many opportunities for brands to support Gen Z in their dating lives and focus on fostering real connections. Gen Z will love them for it. And dating apps? They could take a cue from REI’s #OptOutside and help users to #DateOutside.
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9 Things I Hate About You: What Agencies Need to Learn From Clients
Despite the 15 years I spent agency-side, it was the three years client-side that taught me what it really means to “do marketing.” Here are nine lessons I wish agencies prioritised to become truly client-centric.
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Nontraditional Media Is a Key Ingredient for Audience Targeting in the Post-Cookie Era
All too often, brands and their agencies rely on established channels without going the extra yard to see where else they can engage their audiences. By inserting their messaging into more intimate corridors of people’s everyday experiential lives, brands have the ability to connect to their audiences more seamlessly and meaningfully.
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Why First-Party Data is the Key to Customer Identification
When it comes to identity resolution, remember: owning your data means owning your customer relationships—and your future.
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How Brands Can Charm Their Way to Valentine’s Day
In order to compete in an increasingly competitive landscape, brands must craft media campaigns with timely, targeted and tailored ad messages that align with the topics, communities, and emotions that truly matter, building relationships that last longer than a Valentine’s Day crush.
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Better Together: Early Collaboration Is Key to Best-in-Class OOH
2025 is the year that we stoke the fires to keep the home fires burning, clamber out of our silos and get down to the business of delivering the most impactful, most creative and most effective comms for our clients.
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Supply-Side Data Signals – the Heart of Programmatic’s Curation Engine
Much has been written about the benefits of supply-side curation, but overviews of how to curate inventory – and how this represents a step change from historical approaches – have been generalized at best.
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The Ozempiconomy Explained: Building Brands for a New Era of Health
According to a poll by the Kaiser Family Foundation, about 12% of US adults have taken a glucagon-like peptide 1 (GLP-1) medication as of May 2024—and those numbers are only expected to grow.
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The Forecast Factor: How Weather Affects Consumer Behavior
Forecasted weather data empowers businesses to anticipate rather than react. By understanding how customers respond to expected weather, companies can optimize inventory decisions, align campaigns with consumer expectations, and prepare logistics for potential disruptions.
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Less Is More: In the Age of Everything, Simplicity Is King
People hate being screamed at by a sea of beige messages that aren’t interesting enough to merit a response. We’re sick of tricks. Sick of AI generated falsities, sick of AR, VR and whatever Meta black hole Zuck’s cooking up next.
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Bridging the Gap Between Ambition and Opportunity
There’s been a lot of chatter in the marketing world recently about the positive correlation between brands that take the time to truly understand their customers’ needs, desires and aspirations and business success.
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Two Numbers That Will Change How You Buy Media Forever
The technology exists today to answer all these questions and transform your media buying. Blockchain verification, precise targeting, and outcome-based buying aren’t futuristic concepts – they’re driving real results for brands right now.
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Charting the Path for Sports Advertising in 2025
Streaming is reshuffling sports rights, influencing viewing habits and changing brand strategies. Programmatic advertising will play a fundamental role for brands that want to tackle fragmentation in sports media and ensure their strategies are on target.
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Super Bowl 2025: Progress in Representation, But the Play for Full Inclusivity Is Ongoing
While Super Bowl ads have long been criticized for lacking diversity, this year we saw a shift – a powerful glimpse into what advertising looks like when inclusivity is truly embraced.
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Brands Must Face up to the Truth of Ad Fatigue—and Publishers May Be the Solution
The future of advertising lies in meaningful engagement, and branded content is the key to unlocking it.
